• Entries from May 2007

    The original “non-traditional”

    May 28th, 2007 · No Comments

    A few months ago I snapped this pic of the Goodyear blimp from my backyard while playing while playing with Mickey (my dog). The blimp is actually in town quite a bit during the fall for Buckeye football. This shot was from the weekend the blimp was in town for the first round NCAA tourneys. […]

    Tags: Branding campaigns · Alternative advertising

    Bring Back the Love.

    May 20th, 2007 · No Comments

    Check out this brilliant video… it’s a parody created by a marketing manager at microsoft (I know… Microsoft!) to help communicate the current state of the relationship between advertisers and consumers.

    Click Image to Play Video using the Glance.TV video player

    Consumers are in control now and that marketers must now engage consumers on their own terms. […]

    Tags: Advertising

    All about DO…

    May 18th, 2007 · No Comments

    Welcome to the DOblog… a blog that covers all things DOmedia.
    So, what’s DO? Good question. DOmedia is an online marketplace for buyers and sellers of non-traditional media which, (to us) is the innovative use of people, places and things as advertising mediums — our goal is to help companies identify the right media types […]

    Tags: Uncategorized