What do rain forests, Icelandic waters and tropical fish all have in common? They are all part of a multi-city, multi-execution, completely transformative $30-million branding campaign for Westin. As a continuation of the upscale hotel chain’s This is how it should feel campaign, agency-of-record Deutsch NY created mini-escapes for weary 9-to-5-ers, transporting them, even momentarily, [...]
Entries from August 2007
Westin redefines “transportation”
August 21st, 2007 · No Comments
Tags: Advertising · Agencies · Alternative advertising · Branding campaigns
Wite-Out all wrong
August 16th, 2007 · No Comments
Tags: Advertising · Alternative advertising · Branding campaigns
What’s wrong with a little extra cash??
August 13th, 2007 · No Comments
Tags: Advertising · Alternative advertising · Branding campaigns
DOmedia preps for Advertising Week
August 13th, 2007 · No Comments
Tags: Uncategorized
It’s the message that matters
August 7th, 2007 · 1 Comment
Tags: Advertising · Agencies
