• Entries from August 2007

    Westin redefines “transportation”

    August 21st, 2007 · No Comments

    What do rain forests, Icelandic waters and tropical fish all have in common? They are all part of a multi-city, multi-execution, completely transformative $30-million branding campaign for Westin. As a continuation of the upscale hotel chain’s This is how it should feel campaign, agency-of-record Deutsch NY created mini-escapes for weary 9-to-5-ers, transporting them, even momentarily, [...]

    Tags: Advertising · Agencies · Alternative advertising · Branding campaigns

    Wite-Out all wrong

    August 16th, 2007 · No Comments

    Tags: Advertising · Alternative advertising · Branding campaigns

    What’s wrong with a little extra cash??

    August 13th, 2007 · No Comments

    Tags: Advertising · Alternative advertising · Branding campaigns

    DOmedia preps for Advertising Week

    August 13th, 2007 · No Comments

    Tags: Uncategorized

    It’s the message that matters

    August 7th, 2007 · 1 Comment

    Tags: Advertising · Agencies