What do rain forests, Icelandic waters and tropical fish all have in common? They are all part of a multi-city, multi-execution, completely transformative $30-million branding campaign for Westin. As a continuation of the upscale hotel chain’s This is how it should feel campaign, agency-of-record Deutsch NY created mini-escapes for weary 9-to-5-ers, transporting them, even momentarily, […]

I ran across this recent NYC out-of-home execution for BIC’s Wite-Out product and I have to admit the first thing that came to mind was an old, politically incorrect joke:
How can you tell a blond has been using your computer?
There’s Wite-Out all over the screen.
(I’ll go ahead and apologize now to all my fair-headed friends. […]

I ran across a really interesting article today in The Capital Times, a Madison, WI publication, profiling the city’s partnership with Adams Outdoor Advertising to promote full-wraps of up to 15 of its metro buses. While bus wraps aren’t exactly “news” in and of themselves, the arguments against them really caught my attention.

After making our West Coast debut with the tech industry smack-dab in the heart of Silicon Valley at TechCrunch, DOmedia is heading to the other coast to share our vision with the best and brightest in the ad world. Advertising Week takes place Sept 24-28 in various locations in NYC. As part of this […]

With so much talk lately about agencies merging offline and online shops, industry execs declaring the death of any non-digital form of advertising, and a recent (shocking!) announcement that teens are ignoring those spiffy digital ads that are taking over the world, I can’t help but wonder what it will take to remind marketers that […]