They say smell is one of our strongest senses and is most closely tied to our memories and emotions. Walking by a bakery pulling out a batch of freshly baked chocolate chip cookies can conjure up a whole host of mental snapshots. Now, turn that bakery into a digital billboard for, say, a “famous” cookie […]

I ran across a posting on The Ad Mad! blog today that I have to share. As part of the Elle MacPherson Intimates branding campaign, they incorporated an interactive storefront that ran during Fashion Week in NYC.
The technology incorporates a very cool tool called the Human Locator, which tracks passers’-by movement in real time. For […]

Maybe I’m just more aware given my current employment. Or maybe the debate has gotten louder. Either way, I’ve been hearing and reading a lot lately about the “advertising invasion” into our daily lives. Without a doubt, out-of-home advertising has been on a major upswing since 2001, making it the second-fastest growing media channel behind […]

There’s an awesome article in yesterday’s (10/14/07) New York Times Business Section on the evolution of advertising, moving from the traditional (tv, print, radio) to alternative. Mostly discussed Nike and their focus on alternative, but still a great piece.
Check this quote pulled from the article:
“Add it up, and the money flowing out of the traditional […]