http://blog.domedia.com/2007/10/22/now-smell-thisthe-future-of-outdoor/ Alternative, Traditional & Digital Out-of-Home Media Mon, 10 Oct 2011 20:00:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.domedia.com/2007/10/22/now-smell-thisthe-future-of-outdoor/comment-page-1/#comment-12 David Levine Tue, 30 Oct 2007 23:12:37 +0000 http://blog.domedia.com/2007/10/22/now-smell-thisthe-future-of-outdoor/#comment-12 I think that your site is very interesting - I was contacted by Rich Martin today. My company is the first rights patent holder to a form of retrofittable wireless vending machine advertising. We work with a company called Cantaloupe Systems to get a real time vend/impression count at the location. Our device has also been proven to increase sales at the machine level and entertain customers (we can pull sports and news RSS feeds onto our signs as well.) We do not want to limit ourselves to vending related advertising, and so I have been through the traditional sales channels and it seems like they do not work as well for non traditional out of home media. Experimental media needs a new way of marketing, and your site seems like the most fully developed marketplace of this type I have seen. I actually thought that I would need to create something like this to sell my product and I was dreading it. It seems that you have done what I did not want to do, allowing me to focus on developing my product. Marketplaces like yours will encourage media such as mine to be developed, and it will put much needed pressure on traditional ad agencies to change the way they do business. I think that your site is very interesting – I was contacted by Rich Martin today. My company is the first rights patent holder to a form of retrofittable wireless vending machine advertising. We work with a company called Cantaloupe Systems to get a real time vend/impression count at the location. Our device has also been proven to increase sales at the machine level and entertain customers (we can pull sports and news RSS feeds onto our signs as well.) We do not want to limit ourselves to vending related advertising, and so I have been through the traditional sales channels and it seems like they do not work as well for non traditional out of home media. Experimental media needs a new way of marketing, and your site seems like the most fully developed marketplace of this type I have seen. I actually thought that I would need to create something like this to sell my product and I was dreading it. It seems that you have done what I did not want to do, allowing me to focus on developing my product. Marketplaces like yours will encourage media such as mine to be developed, and it will put much needed pressure on traditional ad agencies to change the way they do business.

]]> http://blog.domedia.com/2007/10/22/now-smell-thisthe-future-of-outdoor/comment-page-1/#comment-11 Jim Cropcho Tue, 23 Oct 2007 02:25:19 +0000 http://blog.domedia.com/2007/10/22/now-smell-thisthe-future-of-outdoor/#comment-11 Crazy! On the bike ride to work this morning (Mon) I was thinking about smell graffiti! I guess we're on the same page here. Crazy! On the bike ride to work this morning (Mon) I was thinking about smell graffiti! I guess we’re on the same page here.

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