No use crying over spilt milk . . . except when it can cut you a deal on flights to Italy! Expedia, the online travel provider, has come up with a unique and somewhat subtle way to advertise its flight deals to Italy from Germany. By teaming up with coffee shop Deli Star, Expedia is targeting German travelers by utilizing cappuccino—which is, after all, Italian at its core. By holding stencils over the cappuccino milk foam and sprinkling chocolate powder, Deli Star workers created surprisingly legible—and effective—travel offers. Paper coasters placed under the cups gave further details on the travel deals and provided additional branding exposure for Expedia. Talk about ordering a coffee to go. . .![]()
Milk: A Great Source of Protein, Calcium, & . . . Trips to Italy?
by Brittany Miller, Jan 20 - No Comments
Tags: Advertising · Alternative advertising · Branding campaigns · Miscellaneous · Trends · Uncategorized

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