Comments on: ‘Eyes On’… The Future of Out-of-Home http://blog.domedia.com/2009/06/03/eyes-on-the-future-of-out-of-home/ Alternative, Traditional & Digital Out-of-Home Media Mon, 10 Oct 2011 20:00:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brittany Miller http://blog.domedia.com/2009/06/03/eyes-on-the-future-of-out-of-home/comment-page-1/#comment-9412 Brittany Miller Thu, 04 Jun 2009 18:21:50 +0000 http://blog.domedia.com/2009/06/03/eyes-on-the-future-of-out-of-home/#comment-9412 Hi Jason, Thank you so much for clarifying. And after years in development, it's exciting to see how these metrics will impact the OOH industry! Hi Jason,

Thank you so much for clarifying. And after years in development, it’s exciting to see how these metrics will impact the OOH industry!

]]> By: Jason Solomon http://blog.domedia.com/2009/06/03/eyes-on-the-future-of-out-of-home/comment-page-1/#comment-9411 Jason Solomon Thu, 04 Jun 2009 17:38:19 +0000 http://blog.domedia.com/2009/06/03/eyes-on-the-future-of-out-of-home/#comment-9411 Brittany, I am writing on behalf of the Traffic Audit Bureau, for whom my firm handles public relations. Thank you for bringing attention to the TAB's EYES ON measurement system. I would like to correct something that was said in the final paragraph as it is very important for your visitors to understand. Ratings will never be "finalized" as they are in a constant state of flux. As of June 1st, buyers and sellers *do* have access to the data and are beginning to familiarize themselves with, and determine how best to utilize, the new metrics. EYES ON is now in the marketplace! Best, Jason Brittany,

I am writing on behalf of the Traffic Audit Bureau, for whom my firm handles public relations. Thank you for bringing attention to the TAB’s EYES ON measurement system. I would like to correct something that was said in the final paragraph as it is very important for your visitors to understand. Ratings will never be “finalized” as they are in a constant state of flux. As of June 1st, buyers and sellers *do* have access to the data and are beginning to familiarize themselves with, and determine how best to utilize, the new metrics. EYES ON is now in the marketplace!

Best,
Jason

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