• Entries from August 2009

    Pelotonia Bike Tour: Fundraising Meets Out-of-Home

    August 25th, 2009 · No Comments

    This summer marks the beginning of an exciting & life-changing annual fundraiser here in Columbus, Ohio. Pelotonia, founded and funded by NetJets, is the grass roots bike tour raising money for cancer research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute. In fact, 100% of funds raised [...]

    Tags: Advertising · Alternative advertising · Billboards · Branding campaigns · DOmedia · Events · News · People · Sponsorships