This is a simple yet impactful way to execute an interactive digital billboard campaign. McDonald’s launched a campaign called Pick n’ Play that lets viewers play Pong, the classic video game, on a large digital screen in Stockholm, Sweden. Players who last at least 30 seconds are rewarded with free food at a nearby McDonald’s restaurant.
What’s interesting about this execution is its simplicity and the fact that users do not need to download an application. Smart phone users can simply go to the site’s URL and confirm that they are within the playing area using the phone’s geolocation technology.
The campaign has also been bouncing around the blogosphere and even picked up in Mashable.
Simple. Rewarding. Classic – like the Big Mac.
