5 Reasons Why Your Digital Place-Based Advertising Proposal Didn’t Get Bought
So you’ve spent three painstaking hours putting together a proposal for a potential media buyer – making sure your impressions numbers are accurate, formatting pictures and PDFs, and crafting a professional email showing off the value of your media – only to find out your proposal didn’t get bought. Based on the hundreds of requests for proposals (RFPs) sent by media buyers to Digital Place-Based networks & other media companies through DOmedia, here are five potential reasons why your Digital Place-Based proposal didn’t get bought:
5 Reasons Why
Your Digital Place-Based Ad Proposal Didn’t Get Bought
- Client canceled the campaign.
Your proposal was great, the client just canceled.
- Buyer chose other markets.
Even though the buyer asked for all 210 DMAâ€™s, she only bought media in four of them.
- Your creative didnâ€™t fit the venue.
The buyer included 30 companies in her soft drink RFP only to later find out that your screens are located in doctorâ€™s offices. The buyer would rather advertise in malls and super markets where the creative has more relevance to the target customer.
- Your media is not measured.
Many buyers are looking for measurement and proof of performance in their digital placed-based buys. Although you have the same venue type and reach as your competitor, he is 3rd party audited which gives the buyer confidence that her clientâ€™s money is being spent wisely.
- The RFP was just for planning.
The good news is nobody got bought because the buyer was only interested in getting the most up to date information to create a media plan for her client.
We understand how valuable feedback can be when your proposal isn’t bought. That’s why whenever a media buyer declines a proposal through DObuy (DOmedia’s media buying tool for agencies), they’re prompted to give you a reason why. It’s just one more way DOmedia can help you DO business, better.
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