Archive for June, 2012

The Holidays are Here…almost

The holiday planning and buying season is around the corner.  The fourth quarter is notoriously the most competitive market for premium OOH space.  Brands are positioning themselves to connect with holiday shoppers, especially gift giving adults.  Preparing to send holiday RFP’s early in the third quarter is advisable if your clients are seeking premium wallscapes in top ten DMA’s, alternative formats in malls or airports to stay top of mind with travelers.  Specific industries are focusing on buys around the holidays and are allocating a greater percentage of their overall spend to the fourth quarter.

According to a study published by the OAAA conducted by Kantar Media, the retail industry saw the greatest increase in overall percentage of OOH buys from Q4 2010 to Q4 2011 at 14.3%.  Rounding out the top five in overall spend were the financial industry and transit, hotels and resorts.  Here are few previous executions in those industries and environments.


Company Spotlight – Softland International

Softland International, in Baltimore, Maryland, is a subsidiary of the Allegro Media Group, based in Portland, Oregon. Most recently, Softland has developed a cell phone charging kiosk designed for the mobile phone service market with music downloading capabilities and digital media OOH advertising opportunities.

The kiosks capitalize on a consumer’s need to re-charge their cellular phones conveniently, while on the move. Accessibly located in college bookstores, the kiosks serve as a much needed emergency “charging station.”  While consumers wait the approximate 15 minutes for their devices to charge, the built-in LCD screen can deliver the captive audience news, weather, sports info and promotions or advertisements. Continue reading →


Planning OOH Campaigns with Relevance

It’s that time of year again’€”Vacation time! Everyone is taking time off and planning trips, but planning season for ad campaigns is right around the corner. The whole planning and buying process can be exhausting. It’s rush, rush, rush and so much to do! But DOmedia can make the process much less daunting and time-consuming, whether you are planning for football season or holiday season.

Relevant Medium

Keeping up with what’s out there can in itself be a huge undertaking! Which new products are out there? Which companies have emerged? Who do I contact? Where is it available? The list goes on’€¦

Using the DOfind tool to start a campaign can answer many of your questions with the click of a few buttons and check boxes. Use the tool to help you plan the perfect campaign for your demographic target or a certain type of consumer. Use our demographics tool to choose your targeted consumer. Continue reading →


June’s Newest Out-of-Home Vendors on DOmedia

DOmedia has recently added seven out-of-home media vendors to the largest marketplace of traditional, digital, and alternative out-of-home media during the month of June.  These vendors offer a variety of media ranging from permanent / digital billboards to and sponsorship opportunities in a variety of venues. From the road, to the travel plaza, and the retail store to the contractor showroom, these networks are prepared to reach your customers wherever they drive, shop, or work. Read more to learn about each new media vendor and view their DOmedia profile to request a free quote today.

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

Continue reading →