Archive for May, 2013

Changes to Search and Improvements to RFP

by DOmedia on May 31, 2013 in DOmedia, Enhancements/Updates, Out-of-home advertising, Technology with No comments

Creating a better experience during the media buying and selling process is what we like to do at DOmedia. Over the past weeks, our team have been busy developing a number of technology improvements for the system that impact the media buyer and media seller experience.

New Sorting in Search

We have heard from our users that accurate and complete information is important. There is now a way to differentiate complete data. The default for each search will select the most complete/accurate data on top. Sellers indicated with complete profile information are participants of Subscription Profiles.
The other option for sort order of the the search results is alphabetical by company name
Increased speed of searching by ZIP code to just a few seconds – your media planning / buying experience begins in seconds.

RFP 2.0 User Experience Improvements

To increase the ease of use on RFP 2.0 and compile (for buyers) / propose (for sellers), there is a new “Full Screen View”button on the page that expands the width of the media data table
We also re-designed the look and feel of the media data table to improve the user experience while in RFP 2.0.

RFP 2.0 Download Functionality

RFP information can be downloaded from the RFP Dashboard. All data that is saved within the media data table can be downloaded into an Excel formatted file to be opened locally on the user’s computer.
- For sellers, this feature allows them to share templates for proposals or work within Excel then paste their proposal into RFP 2.0 with ease.
- For buyers, the downloaded document dynamically calculates proposal rows formulas to make the proposal review process faster.

Subscription Profiles – Reach More Agencies and Advertisers

by DOmedia on May 31, 2013 in Out-of-home advertising with No comments

Having the industry’s largest marketplace for OOH agencies, advertisers, and media sellers also brings a large challenge – keeping search results accurate and highly relevant. In order to improve the search experience for buyers and maximize exposure for sellers, DOmedia has just launched a Subscription Profile service. This help buyers find what they are looking for easier and brings REAL business opportunities to sellers.

With the new Subscription Profiles, DOmedia’s team builds and customizes your media profiles, with information you provide, to optimize your exposure in our internal as well as all external search engines. A Subscription Profile represented as a unique category/subcategory combination includes location level detail as well as free leads from request quote traffic. And we’ll keep your information, including locations, media kits and images updated with a quarterly audit and incorporate any changes necessary to your profiles. Company and Basic Profiles are still free to create yourself, but the depth of information included with Subscription Profiles will increase your visibility significantly.

Gain visibility using DOmedia’s marketplace

» Over 700 registered agency and advertiser companies – all out-of-home formats
» Projected $1 billion in media planning/buying in 2013
» Thousands of real business opportunities (RFPs / RFQs)
» Manage RFPs easily from a single dashboard. Get updates and revise proposals quickly
» NEW – “Subscription Profiles” provide detailed media information for agencies to find and buy from you

More details about Subscription Profiles

» Give the buyers what they want – accurate and comprehensive information
» Detailed information at the buyers fingertips create a better buying experience including profiles with audience information, locations, rate cards, and media kits
» Stand out from basic profiles – Subscription Profiles include a “badge” and have preferred search result placement to help buyers find solutions with comprehensive information
» DOmedia reps will update your profiles quarterly to ensure accuracy
» Receive free sales leads from “Request Quote” links on all of your profiles

Media planners and buyers want to know which profiles have complete planning information – Subscription Profiles will include a badge differentiating them and also have preferred search result placement so they are easy to find and view.

The annual Subscription cost is also 100% rebateable against your annual RFP fees, so it can pay for itself with successful orders placed through DOmedia. See more here or contact sales@domedia.com and we’ll get you started!

Learn More About Subscription Profiles »

OOH Innovation at 2013 Ignite OAAA/TAB Conference

by DOmedia on May 31, 2013 in Advertising, Alternative advertising, DOmedia, Events, Out-of-home advertising with No comments

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →