Maybe it’s because I’m in my afternoon munchy phase, when any sugar consumed at lunch is starting to wear off, but this Adrants post really caught my attention (click here to see the dunking in action). Granted, it’s a few days old, but it’s still worth sharing as a really clever way to promote an […]

Either I’ve become Google-fixated or the search juggernaut is becoming a mainstay in the press lately. Last week, I talked about Google Adword TV ads and now Google itself is going offline with an extensive outdoor campaign in Russia, hoping to cut into the 15-year-old Russian search engine of choice, Yandex.
The reported $250,000 investment […]

Just ran across an interesting post on TechCrunch profiling the latest addition to Google Analytics…TV ad measurement. This enhancement to their previous offering of Adwords TV Ads promises marketers instant access to key performance indicators:

impressions delivered
number of ad plays
cost
CPM

Additionally, since all of this information is loaded into the familiar Google Analytics interface, you can view […]

The entertainment industry has long been a staunch proponent of the outdoor advertising industry, creatively incorporating the medium to promote everything from movie premieres to Broadway openings. Hollywood’s “Man with the Midas Touch,” Steven Spielberg, continues the out-of-home legacy, once again calling on alternative out-of-home to promote the long-awaited return of Indiana Jones. Given the […]

Flying US Airways back from Boston yesterday, I lowered my flight tray table to reveal an interesting ad for HTC. Unfortunately, I didn’t have my camera handy (so unprepared for a former Girl Scout…), so I missed a shot of the dancing fingerprints in situ. Fortunately, MediaPost covered my faux pas by including the entire […]