• Entries Tagged as 'Advertising'

    Submedia: Interactive displays that actually move with you

    September 16th, 2009 · 1 Comment

    In today’s world, ads are everywhere. To be effective and catch the eye of consumers, an ad has to bring a little something extra to the table, give people a reason to notice. Submedia’s recent campaigns for Dasani water and Coca-Cola did just that, literally stopping people in their tracks.

    It’s rare to find ads [...]

    Tags: Advertising · Alternative advertising · Out-of-home advertising · Street furniture · Technology · Trends

    San Francisco gets a sweet visit from Candy Land

    September 8th, 2009 · No Comments

    Tags: Advertising · Alternative advertising · Branding campaigns · Events

    Pelotonia Bike Tour: Fundraising Meets Out-of-Home

    August 25th, 2009 · No Comments

    Tags: Advertising · Alternative advertising · Billboards · Branding campaigns · DOmedia · Events · News · People · Sponsorships

    UNICEF’s Dirty Water Campaign uses alternative media to raise awareness and funds

    July 29th, 2009 · 3 Comments

    Tags: Advertising · Agencies · Alternative advertising · Uncategorized

    Memorability: The True Test of an Out-of-Home Ad?

    July 13th, 2009 · 2 Comments

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    Tags: Advertising · Agencies · Alternative advertising · Branding campaigns