As promised, here are a few of the creative examples from Jeremy Gutsche’s (trendhunter.com) opening presentation at the HOW Design Conference. You may have seen some of them before:

This stop action viral film for MTN used 1,000,000 Post-It notes and 96,314 digital photographs. Check out the number of people watching the process…

CBS used eggs to […]

I’m writing this week from one of my favorite cities outside Ohio, Boston. I’ve made the trip east for this year’s HOW Design Conference…an amazing collection of designers and others associated with the business of being creative. For a few days, we get to disconnect (at least a little….full disconnection in an age of wireless […]

A while back I read about a number of interesting outdoor executions promoting the A&E original series Paranormal State…most notably a billboard where a face mechanically protrudes then fades away and a wallscape that incorporated sound that only passers-by could hear. In fact, this second execution won an OBIE this year for Special FX (the […]

You may remember us talking about Google advertising on the moon, and then Virgin and Google joining forces to conquer Mars. While those seem to have been elaborate April Fools’ hoaxes, we just ran across another far-fetched advertising opportunity that is, in fact, the real deal.
Remember when you were a kid and you could lay […]

While we were at the 2008 Traffic Audit Bureau Eyes On Conference a few weeks back (has it really been that long?!?!), one of the many interesting announcements highlighting the growth of outdoor advertising was that Mediaweek is launching a monthly feature specifically about out-of-home media. In the first “Out There” issue, Editor-in-Chief Michael […]