The entertainment industry has long been a staunch proponent of the outdoor advertising industry, creatively incorporating the medium to promote everything from movie premieres to Broadway openings. Hollywood’s “Man with the Midas Touch,” Steven Spielberg, continues the out-of-home legacy, once again calling on alternative out-of-home to promote the long-awaited return of Indiana Jones. Given the [...]
Entries Tagged as 'Billboards'
Indiana Jones and the Outdoor Campaign
May 27th, 2008 · 1 Comment
Tags: Advertising · Billboards · Branding campaigns
Now Smell This…The Future of Outdoor
October 22nd, 2007 · 2 Comments
Tags: Advertising · Alternative advertising · Billboards · Technology
Outdoor Advertising: Societal Nemesis or Environmental Enhancer?
October 16th, 2007 · 1 Comment
Tags: Advertising · Alternative advertising · Billboards · Branding campaigns · Legal News
