This summer marks the beginning of an exciting & life-changing annual fundraiser here in Columbus, Ohio. Pelotonia, founded and funded by NetJets, is the grass roots bike tour raising money for cancer research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute. In fact, 100% of funds raised [...]
Entries Tagged as 'Branding campaigns'
Pelotonia Bike Tour: Fundraising Meets Out-of-Home
August 25th, 2009 · No Comments
Tags: Advertising · Alternative advertising · Billboards · Branding campaigns · DOmedia · Events · News · People · Sponsorships
Memorability: The True Test of an Out-of-Home Ad?
July 13th, 2009 · 2 Comments
javascript:var%20a2awp_button=’http://static.addtoany.com/buttons/share_save_256_24.png’;var%20s=document.createElement(’script’);s.src=’http://static.addtoany.com/js/wordpress_com.js’;s.type=’text/javascript’;void(document.getElementsByTagName(’head’)[0].appendChild(s));
Tags: Advertising · Agencies · Alternative advertising · Branding campaigns
Traditional vs Alternative OOH: You Decide
June 26th, 2009 · No Comments
Tags: Advertising · Agencies · Alternative advertising · Billboards · Branding campaigns · Events · News · Trends
It’s a jungle out there…in 3D even
May 29th, 2009 · No Comments
Tags: Advertising · Alternative advertising · Branding campaigns · Technology
From Steel Beams to Palm Trees
May 27th, 2009 · No Comments
Tags: Advertising · Alternative advertising · Branding campaigns · Trends
