• Entries Tagged as 'Branding campaigns'

    Integrated HTC Campaign Sets Your Fingers Free

    May 22nd, 2008 · No Comments

    Flying US Airways back from Boston yesterday, I lowered my flight tray table to reveal an interesting ad for HTC. Unfortunately, I didn’t have my camera handy (so unprepared for a former Girl Scout…), so I missed a shot of the dancing fingerprints in situ. Fortunately, MediaPost covered my faux pas by including the entire […]

    Tags: Advertising · Branding campaigns · Alternative advertising

    Creative OOH executions

    May 20th, 2008 · No Comments

    As promised, here are a few of the creative examples from Jeremy Gutsche’s (trendhunter.com) opening presentation at the HOW Design Conference. You may have seen some of them before:

    This stop action viral film for MTN used 1,000,000 Post-It notes and 96,314 digital photographs. Check out the number of people watching the process…

    CBS used eggs to […]

    Tags: Advertising · Branding campaigns · Alternative advertising

    Greetings from Boston: Part I

    May 19th, 2008 · No Comments

    I’m writing this week from one of my favorite cities outside Ohio, Boston. I’ve made the trip east for this year’s HOW Design Conference…an amazing collection of designers and others associated with the business of being creative. For a few days, we get to disconnect (at least a little….full disconnection in an age of wireless […]

    Tags: Events · Branding campaigns · Alternative advertising

    Orange Barrel Media wins OBIE

    April 18th, 2008 · 2 Comments

    Special congrats to Columbus’ own Pete Scantland and the entire team at Orange Barrel on their 2008 OBIE win for their Nationwide “Paint Spill” wallscape. Who says Columbus isn’t on the cutting edge of advertising! Way to go, guys!!

    Tags: People · Agencies · Events · Branding campaigns · Alternative advertising

    Rosey Returns for “Legally Blond” Alternative Media Campaign

    April 3rd, 2008 · No Comments

    I was skimming through today’s MediaDailyNews when this headline caught my attention: “Legally Blond Delivers 20% Redemption Rate for AdPack.” Now, before I go any further, I have to admit that I am an Elle Woods fan (anyone who can dissect fashion and criminal justice equally well has my respect), but that’s not the (only) […]

    Tags: Advertising · Branding campaigns · Alternative advertising