• Entries Tagged as 'Branding campaigns'

    Pelotonia Bike Tour: Fundraising Meets Out-of-Home

    August 25th, 2009 · No Comments

    This summer marks the beginning of an exciting & life-changing annual fundraiser here in Columbus, Ohio. Pelotonia, founded and funded by NetJets, is the grass roots bike tour raising money for cancer research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute. In fact, 100% of funds raised [...]

    Tags: Advertising · Alternative advertising · Billboards · Branding campaigns · DOmedia · Events · News · People · Sponsorships

    Memorability: The True Test of an Out-of-Home Ad?

    July 13th, 2009 · 2 Comments

    javascript:var%20a2awp_button=’http://static.addtoany.com/buttons/share_save_256_24.png’;var%20s=document.createElement(’script’);s.src=’http://static.addtoany.com/js/wordpress_com.js’;s.type=’text/javascript’;void(document.getElementsByTagName(’head’)[0].appendChild(s));

    Tags: Advertising · Agencies · Alternative advertising · Branding campaigns

    Traditional vs Alternative OOH: You Decide

    June 26th, 2009 · No Comments

    Tags: Advertising · Agencies · Alternative advertising · Billboards · Branding campaigns · Events · News · Trends

    It’s a jungle out there…in 3D even

    May 29th, 2009 · No Comments

    Tags: Advertising · Alternative advertising · Branding campaigns · Technology

    From Steel Beams to Palm Trees

    May 27th, 2009 · No Comments

    Tags: Advertising · Alternative advertising · Branding campaigns · Trends