• Entries Tagged as 'Google'

    Google Embraces Outdoor

    June 13th, 2008 · No Comments

    Either I’ve become Google-fixated or the search juggernaut is becoming a mainstay in the press lately. Last week, I talked about Google Adword TV ads and now Google itself is going offline with an extensive outdoor campaign in Russia, hoping to cut into the 15-year-old Russian search engine of choice, Yandex.
    The reported $250,000 investment […]

    Tags: Advertising · Branding campaigns · Google

    Is Google the Future of Advertising?

    June 6th, 2008 · No Comments

    Just ran across an interesting post on TechCrunch profiling the latest addition to Google Analytics…TV ad measurement. This enhancement to their previous offering of Adwords TV Ads promises marketers instant access to key performance indicators:

    impressions delivered
    number of ad plays
    cost
    CPM

    Additionally, since all of this information is loaded into the familiar Google Analytics interface, you can view […]

    Tags: Advertising · Technology · Google · Trends