1. OAAA Says Revenues Up 4.5% Year on Year, and More Companies Trying Out of Home

Sixteen:Nine – August 26, 2011

The Outdoor Advertising Association of America (OAAA) says OOH ad revenue rose 4.5% in Q2 2011, when compared to the same period in 2010. Overall spend exceeded $1.9 billion.

2. DOOHgood Starts East Africa Relief Efforts

DailyDOOH – August 22, 2011

DOOHgood, a volunteer collective of Digital Out-of- Home operators and suppliers, has begun an effort to help raise awareness and drive donations to help ease the drought and health crisis in the Horn of Africa.

3. All about the content: Does a DOOH networks really exist?

Digital Signage Today – August 15, 2011

Keith Kelsen, CEO of 5th Screen, explains the Golden Triangle of Digital Signage.

4. Smartphones Make DOOH Smarter

Digital Signage Today – August 25, 2011

Commentary by Rob Gorrie, President of Adcentricity, on the rapid growth of smartphone adoption and what it means for DOOH.

5. Three in Five Americans See Digital OOH Ads Each Month: DPAA-Backed Research

Dave Haynes, Sixteen:Nine – August 2, 2011

New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans reported seeing Digital OOH advertising in a previous 30-day period.

This past month was digital heavy. Susan Danaher explained how the digital place-based industry can move forward together, DOmedia broke 500 media sellers searchable in the largest OOH Marketplace, Digital Signage Today released an eye-catching DOOH InfoGraphic, and indoorDIRECT bagged the Taco Bell deal. See our our top news picks from the last month (ish).

1. Susan Danaher Explains What It Will Take to Move Industry Forward
DOmedia Blog – July 5, 2011

Sue Danaher, President of the Digital Place-based Advertising Association (DPAA) explains what it will take for the industry to move forward. Standardization, creative execution, increasing awareness and accountable measurement are just a few of the topics covered in this post by the industry veteran.

2. DOmedia Marketplace Exceeds 500 Media Sellers
DOmedia Blog – July 12, 2011

DOmedia welcomes the latest companies that joined the largest out-of-home media marketplace in the industry. With over 500 media providers listing their media in the DOmedia Marketplace, it is safe to say, if it’s out there, it’s in here!

3. Digital Signage: It’s all around us
Digital Signage Today – June 23, 2011

This infographic shows how strategically placed Digital Place-based Advertising Screens and Digital Out of Home Signage can be used to target the consumer in the various venues she visits throughout the day – while in transit, at work, shopping, running errands or socializing.

4. RMG At The Crossroads: Let’s Make a Deal
Ken Goldberg, digital signage blog – June 23, 2011

In some of the least surprising news in recent memory, word came out Wednesday that RMG Networks is mulling an IPO in which it would raise $250 million in equity financing. The timing is not shocking considering the overheated reaction to the LinkedIn IPO, the warm reception for Pandora and the astronomical valuations contemplated for the arguably fatally flawed Groupon. RMG, which is funded primarily by Silicon Valley VC stalwarts Kleiner Perkins and DAG Ventures, was clearly headed toward a new round of financing to drive growth and take advantage of RMG’s momentum.

5. Taco Bell and indoorDIRECT To Bring The Restaurant Entertainment Network to all 5,600 Taco Bell Restaurants
Indoor Direct – June 30, 2011

indoorDIRECT announced it is installing the largest in-store restaurant entertainment network in the country in all 5,600 Taco Bell locations by 2015. Advertisers will have the opportunity to reach 48 million Taco Bell customers each month on indoorDIRECT’s Point of Sale Network (no audio) and Dining Room Network (42 inch tv screens with audio). The company is also supporting free Wi-Fi in the restaurants.

Sign up for the DOmedia’s Monthly Newsletter to stay up to date on the latest in the DOOH and OOH advertising industries.

Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.

The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.

See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising.

Arizona Diamondbacks and Phoenix Suns Announce Launch of Legends Entertainment District
First round of partners build creative approach to make downtown more dynamic

PHOENIX – The Arizona Diamondbacks and the Phoenix Suns are proud to announce the first round of partnerships created through the teams’ state-of-the-art Legends Entertainment District. Locations have been assigned and the partners have begun construction on this unique marketing opportunity that will help to revitalize downtown Phoenix, attracting visitors and connecting an area that hosts more than 5.3 million visitors at more than 700 events each year.

The Legends Entertainment District is the first of its kind between two professional sports organizations and features a blend of digital signage and custom large format, super graphic static billboards. The project was designed to encompass downtown facilities such as US Airways Center , Chase Field and the Phoenix Convention Center, extending from 1st Avenue to 7th Street and Washington to Jackson Street. The District will create an energetic backdrop for people to enjoy their downtown experience.

The following partners are the first to break ground on the marketing opportunities the District has to offer: Anheuser-Busch, APS, Chevy, Fox Sports Arizona and Fry’s Food Stores.

Panasonic has been selected as the primary technology provider for the project, responsible for more than 7,100 square feet of full-motion LED digital technology throughout the District. YESCO will serve as the primary structural sign manufacturer for the District, including the construction of more than 50,000 square feet of static and custom electric signage locations. Xeriom has been selected to provide all of the necessary infrastructure work to connect the massive signage district.

“On behalf of the Legends Entertainment District and its partners the Arizona Diamondbacks and Phoenix Suns, we are proud to formally announce our first round of partnerships,” said Judd Norris, General Manager of Legends Entertainment District. “These pioneering partners will not only receive a tremendous marketing benefit, but they have proven that they believe in the vision of the Legends Entertainment District and its pivotal role in energizing downtown Phoenix.”

“The District enables APS to contribute to the development of an important section of downtown,” said Don Brandt, Chairman and Chief Executive Officer of APS and Chairman of the Downtown Phoenix Partnership. “The digital signage and billboards are visual and eye-catching and will help us communicate with our customers on ways to conserve energy and save money.”

Below is a list regarding the exposure each District signage partner will receive:

• Anheuser-Busch will run heavy full-motion LED video on the Legends LED digital network .
• APS will deliver renewable energy messages on two large billboards on Jefferson Street. Also, a 250-foot-long energy efficient LED “ticker” will allow APS to promote products and services that conserve energy and save money. Similar messages will be used at the APS Solar Pavilion at Chase Field.
• Chevy was the first to feature signage on the west side of the Jefferson Street garage facing The US Airways Center. Chevy will also be included on two additional future large-format, super-graphic locations on the south side of the Phoenix Convention Center.
• Fox Sports Arizona will anchor two positions on the Jefferson Street garage, one facing US Airways Center and the other facing Chase Field.
• Fry’s will utilize one of the four signage locations that are available on the exterior of US Airways Center, and will also anchor a location on the Jefferson Street garage facing Chase Field.

Completed signage locations are available for photo opportunities at the Jefferson Street Garage located on Jefferson Street between 3rd and 4th Street.

1. Seeing Double: Digital Out-of-Home’s Two-Digit Outlook

MediaPost
February 23, 2011

Digital out-of-home advertising had a blockbuster year in 2010, and is on course for more double-digit growth in 2011, according to the latest forecast from PQ Media. Those results are detailed in the most recent edition of its annual survey of this burgeoning marketplace, “PQ Media Global Digital Out-of-Home Media Forecast 2011-2015.”

read more »

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2. Place-based Marketing Reaches Elusive Demographic

MediaPost
February 22, 2011

When Syfy scored record-breaking ratings in the 18-34 demo with its new series “Being Human,” it made me sit up and take notice. There was an important contributing factor to that success: the use of place-based media as part of the program’s marketing campaign.

read more »

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3. Outcast Media Creates Industry-Leading Place-Based Network with Merger of PumpTop TV and Health Club Media Network

Outcast Media
February 14, 2011

SANTA MONICA, Calif. – Feb. 14, 2011 – Outcast Media solidified its leadership position in the fast-growing place-based advertising industry today by announcing a merger with its long-time joint venture partner PumpTop TV, as well as, an expansion into the fitness vertical through a merger with Health Club Media Network (HCMN), the largest advertising company in the health club industry. Together, this total network creates unprecedented scale by reaching on-the-go consumers in more than 5,000 gas stations and health clubs, combined in 130 U.S. markets.

read more »

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4. Targetcast Partners with Titan

DailyDOOH
February 22, 2011

Titan takes over the exclusive advertising sales and marketing for TargetCast. The move will help advertisers reach active on-the-go consumers through 360 degree campaigns through their day from 6 a.m. to midnight, whether it be in transit, coffee shops or casual dining settings in top DMAs across the U.S.

read more »

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5. Accelerating Growth Trough Private Equity
Why Digital Out-of-Home Media is capturing the Attention of Private Equity Investors

ScreenMedia Daily
February 14, 2011

NEW YORK, NY— February 14, 2011—One of the challenges that advertisers face is finding effective ways to deliver their messages in a landscape where consumers have become increasingly more mobile, and the range of delivery platforms more diverse. Messages move at a higher velocity than in the past, media is multichannel, and it’s become increasingly more interactive. As society becomes increasingly more mobile, the methods in which people consume media have also become more flexible. These changes are having a profound impact on consumer behavior.

read more »

Below are the highlights of Ford’s success:

• $4.7 billion profit first two quarters 2010
• 17% U.S. Auto & Light-Truck Market Share 2010 YTD
• U.S. yearly sales ↑ 17% through August (doubling industry-wide gain of 8.4%)
• 55% more likely to buy Ford due to refusal of TARP funds (Rasmussen Reports survey)

The appointment of the company’s first global leader of marketing, sales & service, Jim Farley, is certainly one reason for the company’s turnaround. Additional factors include:

• One Ford – internal & external focus on a single brand
• Marketing focused on the product – not Henry Ford
• An internal bottom-up creativity culture shift
• Merging the Advertising & PR departments
• The Train Model – tapping the best agency talent inside/outside WPP

It seems betting the company on the refusal of TARP funds in 2008 paid off for the auto giant with a once in a lifetime PR boost and an environment poised for a major cultural & marketing shift.

You can read more about the 2010 Marketer of the Year on AdAge.com.

Source: Advertising Age, 2010

From the beginning, the issue has been one of raising awareness, change, and funds to help local residents. To do this, Adams Outdoor Advertising used the power of OOH media to bring the situation into daily conversations. Using their own billboards, they posted creative showing a sad face with eyes made of shrimp and a mouth made of an oily brushstroke. Not only is the ad effective in getting your attention, it also brings the realization that the spill touched everyone in the area… especially those fishermen whose livelihoods depend on ocean life.

On the other side of the spectrum, Patron Tequila took a fun approach to raising money for Gulf residents. The St. Bernard Project partnered with The Patron Spirits Company to create the “Patrón Tequila Epicurean Express,” a restored 1927 train car that toured the country, stopping for two nights in select cities. In exchange for donations, people could board the train for a cocktail party the first night, while big spenders were also invited to a gourmet dinner the second night.

Other areas of the Coast, such as the Florida Panhandle, are finding creative ways to lure tourists back to the area they claim is unaffected by the spill. And what better way to inform people that your vacation destination is as oil-free as ever than to show them? VP of marketing for the Panama City Beach Convention and Visitors Bureau, for example, is using digital billboards to post images of the pristine beaches she snapped using her iPhone. The images are then displayed alongside messages like “Our Coast is Clear” and “Wish you were here.”

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New and enhanced search tools allow subscribers to look for alternative, traditional & digital out-of-home media properties using specific criteria such as geography (set of DMAs, nationwide, search within a proximity to a location – to name a few), product category, venue and even target audience. Looking to reach female beachgoers this summer in their 20s who make between $25,000-75,000? Just enter your search criteria and click “search.” Plus, search results filters put the user in control of finding the media products they need by allowing them to uncheck any unnecessary criteria.

Also introduced with DOfind, Product Profiles feature key information such as Network at a Glance (digital OOH properties only), planning rates, contract terms, audience demographics, impressions, coverage areas, and art/production specs. Subscribers can then dig deeper for location-specific information found in the Asset Detail Profiles. DOfind is set up to be as detailed or as vague as the agency or advertiser needs it to be, which is why we created the ability to find products based on demographic stats like age, ethnicity, gender and household income. To appear in these targeted searches, media providers need only list all of their information within their profiles. It clearly takes two to tango, doesn’t it?

We are extremely excited about the potential of this sleek, new subscription directory, as are the many agencies and advertisers who provided all the great feedback we needed to get the tool where it is today. And after all the long hours put into the development of DOfind, it’s satisfying to know others in the industry are keeping a close eye on our activities. Several highly reputed online publications including Digital Signage Today and DailyDOOH have featured articles about the announcement of DOfind.

See what all the fuss is about… request your free trial today!

Since the earthquake in Haiti, DOOH has really stepped up to the plate and proved its worth the past couple weeks. In the aftermath of a tragedy felt around the world, everyone knew something needed to be done–but what? And we all wanted to help–but how? A single, unified message had to be created and made available to the masses. Quick, effective and capable of reaching millions of people worldwide.

So when Matthew Stoudt, CEO of Outcast, rang up the presidents of Zoom Media, TargetCast Networks, CBS Outernet, PumpTopTV, Premier Retail Networks, Captivate Network, AdSpace Networks and IndoorDIRECT, it wasn’t as a competitor but as a fellow industry leader trying to take action. With combined efforts and the help of the Red Cross, the group is now running “Text ‘Haiti’ to 90999″ ads across thousands of screens in malls, grocery stores, gyms, doctors’ offices and much more. By running the message across all of the biggest digital screen networks (40,000+ screens to be exact), the donation effort will reach about 100 million Americans each month.

Originally, the Ad Council worked with the Red Cross to develop a digital image to distribute across OOH screens. From there, it was picked up and distributed through OAAA. Lamar, Clear Channel, Health Media Network and Zoom Media have all picked up these ads as well. Some of the Ad Council messages include Michelle Obama or Bill Clinton and George Bush asking for donations. Some companies, such as iDklic Digital Signage and Narrowcasting in Belgium, put together their own ads and began running them across all of their networks. RAMVISION is also running a 2-week campaign for the Disaster Emergency Committee, broadcasting across their Shopping Centre Network.

Interested in joining the effort but don’t have the time or resources to put a spot together? The Preset Group has you covered. They’ve put together PSAs for use by anyone in the digital out-of-home community. For more info, click here.

To find out more about DOinventory & DOimprove, click here.