Chicago Out of Home Advertising

Check out the thousands of advertising opportunities Chicago has to offer! On DOmedia, you can find billboards, street furniture, digital screens, alternative media, transit advertising and many more out of home advertising opportunities in Chicago, Illinois.

Some Outdoor Companies in Chicago include:
(click to view company profile and request quote)

• 2aTEE Golf Media
• XSport Fitness Media
• Your Neighborhood Network
• Smartlite
• RMG Networks
• News America Marketing
• Lind Media
• Golf+ Media
• 24 Seven Outdoor

Find more out-of-home advertising in Chicago, Illinois »

Use DOmedia to find over 570 outdoor media companies for your holiday campaign, there’s still some time left! Search for free at www.domedia.com.

Article by: Kim Ramser, Business Development & Industry Guru, DOmedia

It’s that time of the year again – last ditch effort to make our numbers, close out the books, and get as much done as possible so we can take some time off. Don’t forget buying presents, decorating, going out of town or having family visit. We are so rushed this time of year that it’s rare that we have time to reflect on the really important things.

Since this is the Holiday Issue, I thought it would be appropriate to focus on all of the good things our industry brings to the communities we serve. We really have some amazing people in the out of home industry. We all know that OOH is a great medium and that it really does work. For proof, take some time to look at all of the case studies and success stories on the industry websites. But, we as an industry also help solve crimes, help find missing children, help local police departments, help people in communities come together and feel good about themselves in challenging times. We are a charitable, giving industry, and we shouldn’t forget that.

Informing the Community about Safety Issues
The out of home industry, according to the Outdoor Advertising Association of America, annually donates over $400 million in public service space across the US. This year, the Foundation for a Better Life is celebrating its tenth year with the Pass It On Campaign. This campaign has been motivating people across the nation to ‘pass on’ core values and inspire others to be better. As of the beginning of 2011, the outdoor industry has donated an estimated value of over $200 million on over 87,000 outdoor displays to this campaign.

The Ad Council has been a great outdoor partner over the years. They have provided many relevant campaigns to communities across the nation. Some memorable characters have been Smokey Bear and McGruff, the crime-fighting dog, and Woodsy Owl. We as an industry donated over $250 million in ad space for the Ad Council’s public safety messages in 2010 alone. Their messages during the years have kept the public aware of dangers that are usually within society’s control. Here are some of the recent campaigns that have appeared on outdoor displays.

Anti-Texting Campaign
The anti-texting campaign, sponsored by the National Highway Traffic Safety Administration (NHTSA), reminds drivers about the dangers of texting while driving. Ad Council research shows that 82 percent of young adult drivers have read a standard text message while driving.

Buzzed Driving Campaigns
The Buzzed Driving campaigns have been alerting the public that even if you don’t think you are legally drunk, but only buzzed, you still shouldn’t be driving. You are more hindered than you think—even with just a drink or two.

Pet Adoption Campaign
Pet adoption is on the rise since the Ad Council’s Shelter Pet Project campaign started in 2009. According to the Ad Council, “the percentage of dogs and cats who were adopted from shelters has risen from 27% to 29% in the last two years, and encouraging statistics show that euthanasia of shelter pets is down 10% since 2009. However, 2.7 million healthy and treatable pets are still losing their lives in shelters each year.”

There are so many more campaigns we have contributed to that we would need a book to list them all. This is evidence that we as an industry are making a difference.

Catching Criminals
There are many stories in the news about how the industry has helped law enforcement solve crimes by helping catch elusive criminals. Out-of-Home advertising’s powerful medium can put a perpetrator’s face out in the community in a big way. Below are a few examples of how the medium has been used to help local authorities.

Erie, PA
The Erie Bureau of Police, in Erie, PA, will use donated billboard space to list most-wanted criminals in their community. They will feature criminals wanted for gun crimes. The Bureau is planning to use Lamar’s digital billboards available in the community, and hopes to be able to incorporate neighboring cities where Lamar has inventory, in case the criminal flees to another community.

Jacksonville, FL
In Jacksonville, Florida, Levie Bell was wanted for a sex crime. Police were tipped off and Levie was caught because a local citizen saw his face on a Clear Channel billboard and called the police to tell them where he has hiding. The Jacksonville Sherriff’s Office is going to continue using the billboards because they like the exposure and the idea of keeping their faces in front of the public.

Northern Ohio
The Northern Ohio Violent Fugitive Task Force (NOVFT) used digital billboards to capture a sex offender who had failed to register as such. Bryant Newsom, who was originally arrested for the rape of a 16 year-old girl in 2000, was found by NOVFT when a resident who saw him on a billboard called in a tip. Newsom told authorities that he was thinking of turning himself in because so many people told him they had seen his face on the boards.

Interstate
A robber in Indiana who robbed 11 banks, one credit union and a retail store in Tennessee, North Carolina, Kentucky, South Carolina, Indiana and Illinois, was sentenced to 26 life prison sentences. He was on billboards across eight states and was finally captured within two weeks after the campaign had started.

Community Disaster Relief
The OOH industry has always helped the Red Cross in a big way. This past year the focus has been on disaster relief to address the recent natural disasters that our country has endured. The organization has been calling for donations to assist people in the communities who have been affected by tornadoes, flooding, fires, and hurricanes.

The industry has also helped by alerting the public with emergency messages on evacuation routes, FEMA contact information, weather warnings and even deadlines to register for recovery assistance.

Finding Missing Children
Many are aware of the National Amber Alert that our industry provides when a child goes missing. The National Center for Missing & Exploited Children has transmitted more than 600 messages nationwide to help search for abducted children.

This year during the holiday season, while you are rushing around trying to make that last sale, close up year-end revenue numbers or make your holiday to-do list disappear, remember how great it feels to be part of an industry that does so much good!

If you would like to participate in these or any other public service campaigns, contact the Outdoor Advertising Association of America or any of the organizations mentioned above. Also, email us your Public Service case studies and creative to put in our DOmedia resources section.

Creating a home-like television experience with audio in a fast-paced environment was no easy task. Initially, restaurants used traditional in-ceiling speakers, but store employees bothered by sound bleed continuously tampered with volume levels. A working solution was needed.

After researching all options, indoorDIRECT selected Brown Innovations’ Maestro™ system. This directional speaker keeps an even coverage of high-quality sound contained to the dining area only, leaving employees undisturbed. Appropriate sound levels are maintained by a built-in volume leveling system which auto adjusts as ambient noise fluctuates – meaning patrons hear content and advertising perfectly at the busiest and quietest times.

Additionally, the system includes an interface to communicate with the brains of the Maestro through a USB connection. This feature eliminates the need for costly site visits to troubleshoot and fix problems resulting from sabotage. Now indoorDIRECT easily monitors and manages settings across its entire network from an offsite computer. “Being able to monitor and adjust the sound in any restaurant anywhere in the country, from a remote computer, enables us to ensure diners are hearing our programming and advertising in the way it was meant to be heard”, said indoorDIRECT’s Director of Operations, Dave Caruso.

“This advancement in audio technology will assist us in ensuring that we deliver the highest quality television viewing experience to viewers, a goal we share with all of our restaurant partners and advertisers,” says Michael Winton, President and Co-Founder of indoorDIRECT. “We are in the business of entertaining guests and creating an enjoyable environment for our restaurant partners and their diners. Brown’s audio solutions have enabled us to create a custom audio system that remotely controls the volume of our televisions in the dining room with ambient noise sensors and directional audio.”

Retrofits in key advertising locations began a couple years ago. Due to the overwhelming success, Maestros have been included in the current roll-out of over 700 locations by the end of 2011.

About indoorDIRECT
Indoor Direct, Inc. (“indoorDIRECT”) produces “theBITE”, a national in-store television show that delivers short clips of sports, music, entertainment, and lifestyle content to over 150 million consumers annually. “theBITE” is currently distributed in the nation’s top 30 DMAs to more than one thousand major quick-service restaurants nationwide including; Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s, McDonald’s, KFC and Arby’s. Free Wi-Fi is currently being provided to customers in select locations and plans are underway to expand free Wi-Fi access nationwide. www.indoordirect.com

About Brown Innovations
Brown Innovations develops and deploys directional speaker and focused audio technologies for digital signage, kiosk, museum, retail and tradeshow applications. For more information visit www.BrownInnovations.com.

Media Contacts

indoorDIRECT
Brian Hasenbauer
(214) 580-4920
bhasenbauer@indoordirect.com

Brown Innovations
Charlie Noell
(773) 477-7500
charlie@browninnovations.com

The Indoor Billboard Advertising Association is a proud parent of a teenager! Next month at the 14th Annual Indoor Billboard Advertising Conference, indoor advertising companies, sponsors and vendors will gather at the retro chic Golden Nugget Hotel and Casino in Las Vegas on October 13th-16th, 2011.

Like most 14 year olds, our teenager has been into “social media” years before his parents had awkwardly friended him on Facebook to keep tabs on his exploits.

Indoor Advertising is Social Media.

Some core members of Indoor Billboard Advertising Association (IBAA) have been sending advertising messages during “social interaction” settings at bars, restaurants, nightclubs, health clubs, sports arenas and other venues for nearly three decades.

One type of indoor media, restroom advertising, captures the attention of the young and affluent 21-35 year old demographic*. Often referred to as non-traditional advertising, restroom advertising is widely recognized as an extremely targeted, well-received advertising medium.

IBAA members build businesses on the basic foundation that reaching a captive audience while they engage in social situations, in an uncluttered fashion, can amplify their client’s advertising message.

Unlike the opt-in model of web based social media (Facebook, Yelp, Four Square, Insert the Next Craze Here, etc), indoor advertising is drop-in media. Viewers drop-in on indoor advertising in a commercial setting in which they are actively involved with friends, comrades, co-workers, and Monday Night Football. They’ve made the decision to drop-in to a venue that suits their lifestyle, gender, or sports team preference, adding to the impact of the targeted message.

Sure, we’re a “place-based out of home medium,” but we’ve also been leaders by utilizing our unique position of reaching the audience while they are eating, drinking, exercising or being entertained.

In addition, indoor advertising reaches consumers from an uncluttered, captive, eye-level vantage point, for example in the washrooms/restrooms, making it unavoidable – burning into the viewer’s retinas and magnifying the impact of the message.

If you combine the optimal social setting for advertising and the unavoidable nature of indoor, the takeaway from the message then becomes framed in the favorable light of the venue and the socializing in which it is placed.

Let’s face it, the audience is out having fun, and unless their football team is losing, they are in a positive social state of mind and more receptive to messaging.

While as a group, the IBAA has reached that teenage benchmark; some of our members have long been tech savvy pioneers, quantum leaps ahead of many out of home media options. We’ve been adding ancillary technology to our offerings for nearly a decade, utilizing QR codes, text messaging, blue tooth, and digital displays; as well as the more obvious brand extension ideas like branded coasters, napkins and glassware.

In October, like the IBAA Conferences of the past, we’ll network, recreate, share ideas, and glean additional “golden nuggets” of wisdom from speakers. We will also look at new ancillary aspects to our indoor offerings.

The IBAA invites your organization to become part of our Las Vegas event and we’re hungry to hear the next service or product that we can add to our mix. Whether you offer an “add on” items, digital display ideas, mobile marketing services, inventory software (or the next Facebook), we’re excited by possibilities.

A few openings remain for attendees or sponsors on a first come basis and there is still time join us in Las Vegas.

Conference dates are Oct 13th-16th with a “Welcoming Reception on Thursday evening followed by meetings/presentations on Friday. Saturday events are for IBAA Indoor Firms and we welcome new members.

At the IBAA we’re already saying “What Happens in Vegas, Won’t Stay in Vegas” as we’re certain you’ll soon be seeing more new ideas in Indoor Advertising at a venue near you. Join us.

Cheers!

John Koenig

President, Indoor Billboard Advertising Association (IBAA)
Email: scoop@waterclosetmedia.com
Phone: 503-998-3465
For more on the Indoor Billboard Advertising Association (IBAA) visit: www.indooradvertising.org

The ad format is a synergy of static signage, consumer take-away products, and mobile integration. The service, aimed at reducing harmful pet waste in parks and waterways with an environmentally- and socially-responsible approach, is delivered to local communities at no cost to municipalities or taxpayers. The eco-friendly program includes the installation, supply, and upkeep of pet waste bag dispensers made from 100 percent recyclable aluminum, filled with 100 percent biodegradable bags designed to naturally deteriorate within 18 months.

Founded in 2010 by Denver entrepreneur, Bill Airy, the Poo Free Parks™ program is designed to help rid parks of pet waste by attacking the problem from two angles; through public education, and through the consistent and reliable supply of tools necessary to “doo the right thing.”

“We have started a movement to combat the issue of pet waste in our parks in an eco-friendly manner and helped to lower the budgetary burdens of our governmental agencies. Our program proves that doing business in an environmentally- and socially-responsible manner can be a win-win situation for all, while creating opportunities for corporate sponsors and the general public to align with important causes.”

-Bill Airy, Founder & President, Poo Free Parks™

Each dog waste dispenser station has multiple ways for brands to interact with park patrons. Static signage is mounted on the front and back of each station. Poo Free Parks™ is running ad campaigns with QR codes printed on the static signage and can create a unique call to action for your brands. Additionally, the dog waste bags being dispensed can be printed with brand messaging in a variety of colors. Better still, for those of you who love bounce-back options, coupon dispensers are attached to each eco-friendly pet station, giving you an opportunity to distribute your specials in a setting free from competition and clutter. As if all of these unique benefits were not enough, Poo Free Parks™ also has a mobile App that is available in the iTunes store and will soon be released in the Android Marketplace. The app can assist conscientious dog walkers in finding dispenser stations and deliver targeted advertising. The app also serves to address one of the biggest issues with alternative formats of advertising: proof-of-performance. The dog waste dispensers are maintained weekly by crews driving hybrid vehicles. The crews are armed with smartphones, monitor conditions of the signage and more importantly track the number of impressions created by monitoring and replenishing the bags being dispensed.

This start-up ad network proved their business model in their home market of Denver and has been expanding aggressively in 2011. Poo Free Parks™ has secured advertising partnerships with national brands such as PETCO, who has over 1,000 retail locations in all 50 states, and Banfield Pet Hospitals, who has over 750 hospital locations throughout the US. Currently Poo Free Parks™ is operational in 130 public parks in the Chicago and Denver DMA’s. All together that is foot traffic of 22,639 people per day and 8,263,235 annually.

They have already reached agreements to expand their footprint in the Colorado market by 20%. Their reach is also moving west having secured partnerships in the DMA’s of Los Angeles and Portland and are in talks with over 50 other major markets throughout the United States. Furthermore, Poo Free Parks is willing to work with its advertisers to secure signage opportunities in their target markets upon request.

Over the past nine months, over 50,000 pounds or 25 tons of pet waste has been collected by dog owners using biodegradable bags provided by Poo Free Parks™ at participating parks. This all adds up to hundreds of thousands of people who want to “doo the right thing,” and are using products advertised on by Poo Free Parks’ growing list of clients. Doo the right thing for your brand, visit the Poo Free Parks™ media profile in the DOmedia Marketplace and see what Poo Free Parks™ can do for you.

Stephen Freitas, Chief Marketing Officer for OAAA, explains why it is imperative for all media sellers in the outdoor industry to provide accurate data to the three reporting agencies.

The outdoor advertising industry is recovering and growing. Over the last decade, the industry has added new formats, new clients, and new ways of communicating a brand’s message. These changes have all brought more dollars into the out of home industry, a trend that is expected to continue at a rate of 7.1 percent growth annually, according to MagnaGlobal’s June 2011 forecast.

However, without accurate reporting, the story of the medium’s trajectory will be incomplete. Significant progress in achieving the industry’s goal of increasing market share will go unrecognized and unreported.
Outdoor advertising is unique in how revenue and ad spending are collected and reported. For other traditional media, the process is passive and automatic. With outdoor advertising, it’s compiled company by company, market by market. Without a committed industry, available statistics are bound to be inaccurate.

Three agencies report outdoor advertising revenue, each satisfying a different need: OAAA, Miller Kaplan, and Kantar Media. OAAA works closely with each service to identify methods to streamline and synthesize data collection in order to minimize the work involved with reporting to multiple agencies.

Reporting to these agencies has many benefits. Advertisers plan their spending strategies, investors determine their buy ratings, and the trade press reports on industry revenue growth based on these numbers.
OAAA receives hundreds of requests each year for revenue and ad spend data. The more accurate the revenue data is, the better OAAA can serve you and in turn, your clients to understand the media landscape, a category, a market, or simply how they stack up against their competitors.

Since the outdoor industry is diverse with many different display formats, it is crucial to include as much information as possible so that no industry segment is underreported. If your company is already reporting to these services we thank you for your continued support. If your company is not reporting to all of these services we urge you to begin reporting.

The reporting companies make it as simple as possible to report. You provide them with data and they will collate the data and sort it into the correct categories and market definitions.

Every month, Miller Kaplan collects revenue data for: bulletins, posters, digital billboards, street furniture, transit, alternative media, digital place-based and cinema. Miller Kaplan will email a revenue data request form and you’ll be asked to return the form to Miller Kaplan providing total revenue data for these segments. Miller Kaplan’s out of home auditor is Andrew Rosen who can be contacted at arosen@millerkaplan.com or (818) 769-2010 x1171. Please contact Andrew directly to begin monthly revenue reporting or if you have questions.

Kantar Media collects ad spend data monthly for all traditional media industries including, broadcast, print, and out of home. Specifically, Kantar Media collects information readily available in most contracts: market, month, product category (e.g., communications), advertiser (e.g., Verizon), brand (e.g., Verizon Wireless), and rate card value. Kantar’s ad spend coordinator is John Ciotoli who can be contacted at John.Ciotoli@kantarmedia.com or (212) 991-6087.

You can be certain that all information collected is held in complete confidence and is never shared with third parties. The information is compiled in aggregate. Your company’s individual revenue will never be reported publicly. If you have any questions or concerns, please feel free to call me at (202) 833-5566 or write to me at sfreitas@oaaa.org.

To receive more articles like this directly to your inbox once a month, sign up for DOmedia’s Monthly Newsletter.

Company: Picture This! Advertising
Category: Mobile/Truckside/Car Wraps, Guerrilla / Street Teams, Wireless / Mobile Devices, Events / Sponsorships /
Markets: Deployable
Products: Inflatable Billboards, Street Teams, Barricade Covers, Mobile Backlit Signage, QR code integrations, Vehicle Wraps, Ice Bin Ads, Aqua Ads, Sidewalk Chalking,
Description: Picture This! Advertising offers creative outdoor media that gets your message out there and makes it memorable.  We offer unique and guerrilla marketing products such as inflatable billboards, barricade covers, vinyl wraps, mobile backlit signs, the ability to integrate with mobile via QR Coding and much more.  We believe in using creativity and imagination mixed in with some fun to get your message out there and make it stick!

Company: SeeSaw Networks
Category: Digital OOH (place-based)
Markets: Entire US
Description: SeeSaw represents multiple DOOH networks in the DOmedia marketplace. They blanket the country coast-to-coast, top to bottom – allowing you to easily plan national and regional campaigns. SeeSaw’s network footprint reaches people where they are: at work, as they socialize, and while they are being entertained in over 200 DMAs.

Company: CBL & Associates Properties, Inc.
Category: Mall Advertising, Guerrilla / Street Teams
Markets: 158 Malls in 85 DMA’s
Products: Banners, backlit panels, Wraps, street teams, sampling campaigns, customizable dominations
Description: CBL & Associates Properties, Inc. is a real estate investment trust (REIT) listed on the NYSE under the symbol “CBL”.  CBL is one of the largest owners of shopping centers in the United States.  CBL manages, owns, holds interest in or manages 158 properties including 85 market dominant enclosed malls or open air centers from coast to coast.  CBL is an active developer of new regional malls, open-air centers, lifestyle and community centers.CBL malls offer a unique branding opportunity to reach millions of consumers in a buying state of mind.  Ad panels, banners, vinyl clings, product sampling, activation tours and customized sponsorship opportunities available.

Company: Scentsa Media Networks
Category: Digital OOH (place-based)
Markets: 400 Schools Nationwide
Products: Barnes & Noble College Digital Media Network
Description: Scentsa Media Networks (SMN) is the largest digital college network in the United States with 1,000 large LCD screens in 400 of the best Barnes & Noble College Bookstores nationwide.   SMN is currently deploying the DOOH network and will have the network installed prior to back-to-school in August 2011.  As they launch, we have special values for charter advertisers and discounts based on the details and length of flights in your plan.  For clients that commit for the back-to-school months (August and September), we can provide bonus advertising during our rollout in June and July.

Company: Targeted Media, Inc. A Time, Inc. company
Category: Consumer Products / Packaging
Markets: Deployable
Products: Magazine cover wraps in lobby and waiting room areas
Description: Targeted Media, Inc. is a targeted marketing division of Time Inc., a wholly owned subsidiary of Time Warner, Inc., the world’s leading media and entertainment company. Targeted Media wraps leading magazine brands with custom marketing messages and delivers them to a tightly-defined audience based on advertisers’ needs. Using top-tier publications like Fortune, People, Health, Time, and Money, cover wrap programs communicate with a highly receptive and responsive audience.

Company: Westfield Media Group
Category: Mall Advertising
Markets: 12 States
Units: 56 Malls
Products: Ceiling Banners / Sky Banners
Description: With over 460 million consumer visits annually portfolio wide, Westfield offers your brand access to a diverse group of shoppers enabling you to reach your target audience. Whether you’re looking to do a localized campaign or a national program reaching across all 56 Westfield Shopping centers, Westfield provides an ideal location to showcase and bring your brand to life.

Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.

The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.

See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising.

Arizona Diamondbacks and Phoenix Suns Announce Launch of Legends Entertainment District
First round of partners build creative approach to make downtown more dynamic

PHOENIX – The Arizona Diamondbacks and the Phoenix Suns are proud to announce the first round of partnerships created through the teams’ state-of-the-art Legends Entertainment District. Locations have been assigned and the partners have begun construction on this unique marketing opportunity that will help to revitalize downtown Phoenix, attracting visitors and connecting an area that hosts more than 5.3 million visitors at more than 700 events each year.

The Legends Entertainment District is the first of its kind between two professional sports organizations and features a blend of digital signage and custom large format, super graphic static billboards. The project was designed to encompass downtown facilities such as US Airways Center , Chase Field and the Phoenix Convention Center, extending from 1st Avenue to 7th Street and Washington to Jackson Street. The District will create an energetic backdrop for people to enjoy their downtown experience.

The following partners are the first to break ground on the marketing opportunities the District has to offer: Anheuser-Busch, APS, Chevy, Fox Sports Arizona and Fry’s Food Stores.

Panasonic has been selected as the primary technology provider for the project, responsible for more than 7,100 square feet of full-motion LED digital technology throughout the District. YESCO will serve as the primary structural sign manufacturer for the District, including the construction of more than 50,000 square feet of static and custom electric signage locations. Xeriom has been selected to provide all of the necessary infrastructure work to connect the massive signage district.

“On behalf of the Legends Entertainment District and its partners the Arizona Diamondbacks and Phoenix Suns, we are proud to formally announce our first round of partnerships,” said Judd Norris, General Manager of Legends Entertainment District. “These pioneering partners will not only receive a tremendous marketing benefit, but they have proven that they believe in the vision of the Legends Entertainment District and its pivotal role in energizing downtown Phoenix.”

“The District enables APS to contribute to the development of an important section of downtown,” said Don Brandt, Chairman and Chief Executive Officer of APS and Chairman of the Downtown Phoenix Partnership. “The digital signage and billboards are visual and eye-catching and will help us communicate with our customers on ways to conserve energy and save money.”

Below is a list regarding the exposure each District signage partner will receive:

• Anheuser-Busch will run heavy full-motion LED video on the Legends LED digital network .
• APS will deliver renewable energy messages on two large billboards on Jefferson Street. Also, a 250-foot-long energy efficient LED “ticker” will allow APS to promote products and services that conserve energy and save money. Similar messages will be used at the APS Solar Pavilion at Chase Field.
• Chevy was the first to feature signage on the west side of the Jefferson Street garage facing The US Airways Center. Chevy will also be included on two additional future large-format, super-graphic locations on the south side of the Phoenix Convention Center.
• Fox Sports Arizona will anchor two positions on the Jefferson Street garage, one facing US Airways Center and the other facing Chase Field.
• Fry’s will utilize one of the four signage locations that are available on the exterior of US Airways Center, and will also anchor a location on the Jefferson Street garage facing Chase Field.

Completed signage locations are available for photo opportunities at the Jefferson Street Garage located on Jefferson Street between 3rd and 4th Street.

3D Projection Mapping – Lexus CT200h – Hollywood CA from Pearl Media

If you were on Hollywood Boulevard on the night of Earth Day, you may have noticed the Roosevelt Hotel coming to life to celebrate the launch of the Lexus CT200h. Pearl Media, the out-of-home media company specializing in converting real estate assets into unique, interactive experiences, developed the state of the art 3D projection that transformed the building into part race track, part stage for the highly anticipated hybrid luxury vehicle. The event caught major media attention and created a larger than life experience for viewers of the launch.

The 8,000 sq ft projection towered over Hollywood Blvd using more than 15 projectors complete with advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the building that worked together to make images pop out from the walls and windows of the hotel. Pearl Media’s proprietary HD-3D technology displayed a breathtaking display of entertainment in HD theater quality. The show was approximately 4.5 minutes in length – far longer than a traditional broadcast advertising spot. The length and dynamic content presented a challenge for the worthy creative departments. They were charged with producing content that maintained a focus on brand messaging while avoiding the pitfall of becoming a novelty due to format.

The event generated a significant amount of buzz and was featured both on Extra TV and Jimmy Kimmel Live.

According to Paul Whitney, Chief Operating Officer of Pearl Media, the creative process typically takes approximately 2.5 months for a campaign of this magnitude. The Roosevelt Hotel was first put through a sophisticated measurement process which gathered geometrical specifications about the building’s dimensions, down to each brick and window, used to render CAT drawings to create a template for the show. Each animated asset is then created by Pearl Media’s in house animators. The company also has expertise with attaining special permits and setup for events. The creative agencies for this event were Zenith Optimedia and Team 1.

Josh Cohen, President of Pearl Media, has hinted at similar campaigns to be launched this year in the US. For clips of the Lexus Earth Night show and other industry leading projection technology campaigns see Pearl Media’s company profile in the DOmedia Marketplace.

For more information about Pearl Media, please contact:
Paul Whitney | Chief Operating Officer | 973.492.2300 ext 13 | pwhitney@pearlmediaus.com | www.pearlmediaus.com