All posts in People

Wanna Get High in Amsterdam?

by admin on April 2, 2009 in Advertising, Alternative advertising, Branding campaigns, People, Technology with No comments

I’m, of course, talking about Sony Ericsson’s most recent out-of-home advertising campaign (what’d you think I was talking about?). Sony’s C905 model cell phone is out to show everyone its 8.1 mega pixel camera can hang with the best of digital cameras. And to prove it, they turned an Amsterdam bus shelter into a photo opp session, complete with a C905 camera and touchscreen.

People could then strike a pose for everyone nearby, and their picture would appear on a massive screen across the street, temporarily looking down on passers-by. I can only imagine the photo gallery from something like this . . . especially in a city like Amsterdam.

KFC: Kindess From the Colonel?

by admin on March 31, 2009 in Advertising, Alternative advertising, Branding campaigns, Events, People, Trends with No comments

KFC’s Colonel Sanders has temporarily left the world of fried chicken to instead fill in potholes. Following the recent trend of cause-marketing, the company is now helping local governments by fixing their streets. In return, KFC can market their “Fresh Tastes Best” campaign by stamping “Re-freshed by KFC” on the freshly laid pavement.

The current economic landscape provides the perfect opportunity for corporations to stand out by connecting with local communities in a meaningful, helpful way. According to Advertising Age, this trend of cause-marketing appears to be growing. For example, Charmin provided a public restroom in Times Square for the third holiday season in a row. Along the same lines, Starbucks donated about 400,000 hours of community service towards the rebuilding effort in New Orleans. And the shoe company Toms donates a pair of shoes to a child in a developing country every time a pair of their shoes is purchased.

Hopefully we’ll soon see many more marketing efforts like the one from KFC–which began in hometown Louisville, KY, and will seek out four more cities before returning to the life of chicken and mashed potatoes.

4A’s Media Conference & Tradeshow Recap

by admin on March 10, 2009 in Alternative advertising, DOmedia, Events, News, People, Sponsorships with No comments

Last week, DOmedia had the opportunity to attend the AAAA Media Conference and Tradeshow in New Orleans (tough break, we know). And while attendance may have been down from previous years, creativity and morale were still very high over at the DOmedia booth!

Between the many compliments on the overall visual presentation and the overwhelmingly positive feedback on the website capabilities, the 4A’s tradeshow was an official success! Making its world debut on Wednesday morning, the new DO booth (A.K.A. DO erector set) attracted attendees to take a test drive of the site using our two 22″ monitors. Of course, the infamous orange DOmedia yo-yo’s may have helped drive traffic just a bit, too. Everywhere you looked, orange dots could be seen flying through the air, attendees rekindling their childhood yo-yo skills. (And a personal thanks to everyone who trained me in the art of yo-yo over the three days–I can finally walk the dog!)

On Tuesday night, we had the great pleasure of sponsoring the Director’s Dinner at the Hilton where conversation consisted of trends in out-of-home and alternative media as well as an update on how DOmedia has grown since it was last introduced to the 4A’s. Thank you again to everyone who attended!

And congratulations once again to all the DOmedia contest winners and a huge thanks for your support! Participants received entry tickets by coming by the booth, wearing a DOmedia button, or following us on Twitter to name a few. Several exciting prizes were given out such as iPod Touches, iPod Shuffles, and numerous iTunes gift cards!

Check out the rest of our pics from the tradeshow on our Flickr page http://www.flickr.com/photos/10211400@N08/sets/72157615079096686/

DOmedia Joins the Wonderful World of Social Media!

by admin on February 26, 2009 in DOmedia, Miscellaneous, People, Trends with No comments

Now you can become a part of the DOmedia family by joining our Facebook group! Here you can find upcoming events, contact info, important links, and recent news (to name a few).

http://www.facebook.com/home.php#/group.php?gid=47174161854

Prefer Tweets? You can also receive updates and information even faster by following us on Twitter!

http://twitter.com/domedia

We’ll see you there!

T-Mobile Takes Over Train Station With Spontaneous Dance

by admin on January 28, 2009 in Advertising, Agencies, Alternative advertising, Branding campaigns, Events, People, Technology, Trends with 1 Comment

Nothing else can put a smile on your face quite like a mob flash dance made of several hundred strangers when you’re least expecting it. On January 15th, London’s Liverpool Street Station was transformed into a massive dance floor thanks to T-Mobile.

The tagline, “Life’s for Sharing,” is exactly how you feel after watching the YouTube video that was shot with hidden cameras. What begins with a handful of people quickly molds into an entire train station gettin’ down (grandmas and mohawk rockers alike) to the upbeat music blaring overhead. Intrigued onlookers—no doubt questioning their sanity—filmed the whole event via cell phones to later share with family and friends.

Kudos to T-Mobile, and agency Saatchi & Saatchi, for giving us something to laugh at and talk about . . . which was probably the point. I also love that they thought outside the silos (is it online . . . guerrilla . . . out of home?) and instead focused on building a connection between the experience and the brand, using all the relevant tools at their disposal.

Although many people are criticizing T-Mobile and Saatchi & Saatchi for using regurgitated material, I say anything that brings huge numbers of people together in a way that makes us all feel good just by watching it is a success. After all, the very message here is that T-Mobile makes it possible for you to share any meaningful moment with the people that matter most.