It’s hard to believe that another OAAA STAR Showcase has come and gone. DOmedia made its industry debut at the same event last year and what a difference 12 little months made! While we followed the same itinerary as ’07, everything was bigger, bolder and better in ’08. Continue reading →
You may remember us talking about Google advertising on the moon, and then Virgin and Google joining forces to conquer Mars. While those seem to have been elaborate April Fools’ hoaxes, we just ran across another far-fetched advertising opportunity that is, in fact, the real deal.
Remember when you were a kid and you could lay outside looking up at the sky making pictures out of the clouds? Some looked like flowers dancing in the breeze. Others looked like playful dolphins swimming in a vast sea of blue. You get the idea. Well, it seems an Alabama entrepreneur has found a way to customize those cloud shapes into recognizable products and logos. Special effects gurus Francisco Guerra and Brian Glover have parlayed their movie magic talent into the branding world, launching Flogos, “logos that float.” (If you want to see exactly how it works, check out their video on YouTube.”
According to the USA Today article,
“Francisco Guerra, who’s also a former magician, developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky.
The Walt Disney Co. will use one of the machines next month to send clouds shaped like Mickey Mouse heads into the air at Walt Disney World in Orlando, Guerra said.”
I can see the Targets, Nikes and Apples floating by now. Oh wait, that’s a real cloud.
Special congrats to Columbus’ own Pete Scantland and the entire team at Orange Barrel on their 2008 OBIE win for their Nationwide “Paint Spill” wallscape. Who says Columbus isn’t on the cutting edge of advertising! Way to go, guys!!
Have you heard the news? Effective today, DOmedia has merged with OOH Connect (aka Out of Home Connect), an industry website with a similar vision to simplify the discovery and coordination of alternative advertising media. Managing partner, Kim Ramser, is a veteran of the outdoor advertising world, having built her career with such notable organizations as Clear Channel Outdoor and the Outdoor Advertising Association of America (OAAA). She brings a wealth of experience and a well-rounded perspective to the DOmedia team. We are looking forward to working with her going forward.
Now, as excited as we are about this news (heck, we’ve been looking forward to this day for several weeks now) perhaps more surprising has been the amazing media response we’ve received following the press release (which hit the news wires this morning). Already, blue-chip publications Adweek, Mediaweek and Columbus Business Journal have covered our announcement. We also hit the Yahoo! Finance News. Given the fact that the news officially broke less than 12 hours ago, that’s not bad coverage.
We’re still working through the details of the integration, but in the short term, you will begin to notice a lot of cross-promotion between our two sites and we’ll each begin leveraging each other’s strengths (information on the OOH Connect site, marketplace tools on the DOmedia site) via cross-links to richen the experience for all of our users.
The best news out of this is the simple fact that working together will allow us to accelerate our development of a content- and feature-rich online resource that will make our customers’ lives just a little easier…and have a lot of fun getting there!
While not many people would recognize the name Alan M. Pottasch, there aren’t too many of us over 25 who aren’t familiar with his world-famous campaigns for Pepsi. As the cola company’s Sr. VP for Advertising from 1972 – 1991, he was the instrumental in the development of both the “Pepsi Generation” and “Pepsi. The choice of a new generation.” ad campaigns (along with agency BBDO). While I only vaguely remember the first campaign (grade school fell in there somewhere) , I have to admit I was proud to associate myself with the new (hip) generation. I may even have spent hours trying to master Michael Jackson’s and “mini Mike’s” dance moves….
And so it is with a bit of nostalgia and sadness that we must mark the passing of a “generation” and advertising legend. As you may have heard/read/seen on tv, Alan Pottasch passed away on Friday. With heavy hearts, we mourn the loss of an advertising legend who blazed new branding trails. And yet, there’s comfort in knowing that the work he started continues to be honored and laid a groundwork for the rest of us to follow.
