Much like years past, New York City’s Times Square is bringing together some of the biggest brand names for the all-time New Year’s Eve celebration.  And once again, out-of-home advertising is the star of the show.  This year, however, sponsors are getting a bit more creative and optimistic (not to mention frisky) in an economy […]

Talk about monetizing your assets! While some airlines are beginning to quietly review advertising opportunities on their planes, Skybus is unabashedly offering up anything and everything they own to potential advertisers. Napkins, tray tables, headrests, overhead compartments, in-flight announcements…heck, even the plane itself. Check out this co-branded execution for Nationwide:

AdFreak recently commented on the NFL’s latest rule change requiring sideline still photographers to wear league-supplied vests carrying two of its sponsors’ logos (Reebok and Cannon) on the back. This raises an interesting question for asset owners and advertisers alike … how far does “ownership” extend? In this case, who “owns” the photographers’ clothing? The […]