• Entries Tagged as 'Sponsorships'

    NYC is a spectacle on NYE thanks to out-of-home advertising

    December 31st, 2008 · No Comments

    Much like years past, New York City’s Times Square is bringing together some of the biggest brand names for the all-time New Year’s Eve celebration.  And once again, out-of-home advertising is the star of the show.  This year, however, sponsors are getting a bit more creative and optimistic (not to mention frisky) in an economy […]

    Tags: Uncategorized · Sponsorships · Advertising · Events · Branding campaigns · Alternative advertising · Billboards · Technology · Trends · DOmedia

    This flight sponsored by Nationwide

    September 12th, 2007 · No Comments

    Talk about monetizing your assets! While some airlines are beginning to quietly review advertising opportunities on their planes, Skybus is unabashedly offering up anything and everything they own to potential advertisers. Napkins, tray tables, headrests, overhead compartments, in-flight announcements…heck, even the plane itself. Check out this co-branded execution for Nationwide:

    Tags: Sponsorships · Advertising · Branding campaigns · Alternative advertising

    NFL to Use Photographers to Promote Sponsors

    July 23rd, 2007 · No Comments

    AdFreak recently commented on the NFL’s latest rule change requiring sideline still photographers to wear league-supplied vests carrying two of its sponsors’ logos (Reebok and Cannon) on the back. This raises an interesting question for asset owners and advertisers alike … how far does “ownership” extend? In this case, who “owns” the photographers’ clothing? The […]

    Tags: Sponsorships