You may remember us talking about Google advertising on the moon, and then Virgin and Google joining forces to conquer Mars. While those seem to have been elaborate April Fools’ hoaxes, we just ran across another far-fetched advertising opportunity that is, in fact, the real deal.
Remember when you were a kid and you could lay […]

Having already taken over the Earth, it appears Google may be looking to the heavens for its next conquest. According to this Dean Whitney post that hit the cyberwaves yesterday, Google is working on a deal with Virgin Galactic that will allow it to sell (waaaayyyy) out-of-home advertising on the Moon by 2010….yes, you read […]

They say smell is one of our strongest senses and is most closely tied to our memories and emotions. Walking by a bakery pulling out a batch of freshly baked chocolate chip cookies can conjure up a whole host of mental snapshots. Now, turn that bakery into a digital billboard for, say, a “famous” cookie […]

I ran across a posting on The Ad Mad! blog today that I have to share. As part of the Elle MacPherson Intimates branding campaign, they incorporated an interactive storefront that ran during Fashion Week in NYC.
The technology incorporates a very cool tool called the Human Locator, which tracks passers’-by movement in real time. For […]