Just ran across this post on the EcoLocalizer blog about the new solar-powered bus shelters in Miami, FL. As part of its 20-year exclusive contract to provide street furniture for the city, Fuel Outdoor is replacing worn-out shelters with 600 new, eco-friendly options. The sleek, modern designs include solar panels to take advantage of the […]

The past two months have been a whirlwind here at DOmedia central. New people. New office space. New clients. And one big media launch. Hitting the highlights, here’s what’s been going on in our corner of the world…
New DOmedia President - Jeff R. Lamb

Jeff joined the DOteam as head captain back in June. He has […]

MediaPost Publications today reported yet another high-profile acquisition in the out-of-home industry. Private equity firm Veronis Suhler Stevenson purchased Brand Connections (a multi-channel, multi-venue OOH company) for an undisclosed sum from another PE firm, the Cypress Group. While terms of the deal were not disclosed, the company reportedly received more than 50 bids — highlighting […]

Just ran across an interesting post on TechCrunch profiling the latest addition to Google Analytics…TV ad measurement. This enhancement to their previous offering of Adwords TV Ads promises marketers instant access to key performance indicators:

impressions delivered
number of ad plays
cost
CPM

Additionally, since all of this information is loaded into the familiar Google Analytics interface, you can view […]