All posts in Trends

DOOH InfoGraphic: It’s All Around Us

by Faraz Khan on June 24, 2011 in DOOH, Trends with No comments

I’m loving this DOOH InfoGraphic by Digital Signage Today. I printed one out and put it on my wall at work!

This infographic shows how strategically placed Digital Place-based Advertising Screens and Digital Out of Home Signage can be used to target the consumer in the various venues she visits throughout the day – while in transit, at work, shopping, running errands or socializing.

The growth of the Digital Place-based advertising medium is projected to grow rapidly this year at 16.7% (revenue) and its time agencies and advertisers embrace the medium in the same way they have done with online and now interactive mobile advertising.

Digital Signage: It’s all around us [Infographic] compliments of DigitalSignageToday.com

How can you advertise on Digital Place-based networks in these venues?
Use DOfind, the digital place-based industry’s most powerful search tool, to search by venue, media category, audience demographics and geographic proximity to pinpoint media sellers and screens in your area.

Integrate Social Media and OOH to Let Customers Tell Your Story

by Kim Ramser on June 13, 2011 in Trends with No comments

Image Provided by LocaModa

Both local and national advertisers are discovering how effective out-of-home (OOH) advertising can be to engage customers and give them the power to tell your story. However, with so many options available to integrate customer endorsements and comments into an out-of-home campaign, it can be overwhelming. Advertisers have many options available including text messaging (SMS), social media, micro-sites, and QR Codes – which can direct customers to custom deals and initiate a conversation.

Using Facebook or Twitter in a digital media campaign can be a ‘real-time’ content call-to-action for consumers. Facebook is powerful because just about everyone already has an account. About half of Facebook’s 500 million people log into the site in any given day, spending over 700 billion minutes per month interacting with pages, groups, friends, and products. What is even more exciting is that there are more than 250 million active users currently accessing the social networking powerhouse through mobile devices, and these users are twice as active than non-mobile users (see more Facebook statistics). Twitter has over 200 million users, 26 million of those active on mobile devices, and averages over 1 billion tweets per week. These social sites provide the ability to measure OOH campaigns through online and social media metrics – giving advertisers the more power to leverage OOH media as part of an overall advertising strategy. Social media can also unveil the transparent side of a brand, and consumers tend to support companies that don’t mind exposing themselves.

Social media billboard campaigns can create press-worthy buzz and attract a lot of attention from commuters. One great example of a billboard campaign integrating Facebook was from a local accounting firm in Buffalo, NT – Freed, Maxick & Battaglia. The firm launched a community-based initiative to raise awareness of a local charitable organization. They received quite a lot of PR and drove commuters to a dedicated Facebook page to interact and become ‘friends’ with the company and charity. Many national advertisers are discovering the options available to them as well. Calvin Klein just replaced some racy billboards with a QR Code directing consumers to a video, and Chobani, Greek yogurt used consumer comments from social media in their static billboard designs.

Lamar Advertising came to the public’s rescue when NBC replaced Conan with Jay Leno on the Tonight Show, and legally prohibited Conan from appearing on television. Lamar gave Conan a place to highlight his tweets and entertain the public until the dilemma was over. Digital billboards and a micro-site were used to create a platform for Conan’s tweets. The billboards featured his tweets on digital inventory available in various markets across the country. Within one hour of posting on Facebook, over 1800 users “liked” the page and over 200 commented. Within five (5) days, the website, aplaceforconan.com, had 78,714 total hits, and was mentioned in over 70 online blogs.

When McDonalds decided to unveil their Angus Third-Pounder in Kansas City, it exclusively dominated all 13 digital billboards in the market for 24 hours. On that day, the Heart of America McDonald’s Co-op held an Angus Activation event featuring consumer endorsements submitted online. The campaign made a big PR splash; the local press – radio, TV and newspaper – covered the campaign extensively, and it made the cover of Nation’s Restaurant News!

The campaign, Angus Honor, received 1.9MM impressions across web, mobile and banners with an interaction rate of 7.31% and an average interaction time of 24 seconds – both almost double the industry standard! The campaign also netted over 5,000 submissions within 20 days. The Honor Angus campaign saw incredible sales results as well – outpacing the rest of the region during the run of the campaign and continuing through post-promotion sustained sales.

As great as these campaigns have been, there are some points of caution to consider before implementing a social media content OOH campaign. First, remember the company is opening up its Facebook page, website, etc. for general consumers to see, and people – even ‘friends’ – don’t always make favorable comments. Next, proactively set up robust filters to stop any comments that may not be suitable for the general public. Third, be sure the company has some existing activity on its Facebook page. Lastly, when the campaign first goes up, the comments should be from connected friends or consumers and not employees pretending to be consumers.

Finding a company who specializes in these technologies can be difficult and overwhelming, but DOmedia can help. We have experienced companies in the DOmedia Marketplace who provide the technology needed to implement a consumer-driven content campaign. DOmedia also has media companies who have implemented these types of campaigns and would be happy to share their experiences with you. Begin your search using DOfind, the industry’s most comprehensive media search tool, or contact our Client Services Team and we will point you in the right direction.

Sources: Outdoor Advertising Association of America; Raman Media Network; Facebook.com

Global NFC Device Market Projected to Reach $560 million in 2014

by Faraz Khan on May 26, 2011 in Technology, Trends with No comments

In a recent Research and Markets Report, analysts from TechNavio forecast that the Global Near Field Communication Device Market will reach $560 million in 2014, driven by the growth of commercially available NFC enabled handsets (in particular smart phones) expected to hit the market. Around 60 million NFC enabled devices are expected to enter the market. Although there is a risk of security threats with the technology, consumer preference is increasing. The rise of NFC technology in smart phones has a particular implication on out-of-home advertising and digital place-based media. Expect to see innovative brands integrating NFC technology in advertising campaigns, such as mobile payments and the exchange of information.

New Out-of-Home Advertising Companies in the DOmedia Marketplace

by Faraz Khan on March 15, 2011 in DOmedia, Out-of-home advertising, Trends with No comments

DOmedia welcomes the following out-of-home (OOH) media sellers to the DOmedia Marketplace. These exciting media sellers offer a wide range of out-of-home advertising media like bus advertising, mall advertising, consumer products, aerial advertising, digital place-based media and ATM kiosks.

Search using DOfind – the OOH Industry’s Most Powerful Search Tool - to locate media inventory for your advertising campaign from over 485 media sellers like these ranging from traditional billboards to digital place-based networks and street teams.

Company Name: Santa Monica Big Blue Bus

Category: Transit (Bus Advertising)

Markets: Los Angeles DMA

Units: 200 buses

Description: Transit Advertising With an Ocean View: With more than 51 square miles of service and 1,050 bus stops located throughout Santa Monica and the Westside of LA, your target audience will view your message with high frequency. The coverage which Santa Monica Big Blue Bus can provide is unprecendented in comparison to other OOH options, which are banned in Santa Monica. From the Santa Monica Mall to the various shopping districts throughout the area, from Palos Verdes to LAX, and from downtown Santa Monica to downtown Los Angeles we’ve got you covered. Don’t just think Big, get on the Big Blue Bus.

Company Name: GGP Mall Advertising Network

Category: Traditional (Mall Advertising)

Markets: Major US Markets

Units: 172 Malls

Description: GGP offers a rich and rewarding range of mall advertising opportunities. From national tours to local sponsorships, interactive events to seasonal promotions, you’ll find everything you need to create a powerful mall marketing program for your brand.

Company Name: Planet News & Views

Category: Alternative (Consumer Products / Packaging)

Markets: Major US Markets

Description: Planet News & Views is the largest school network reaching 92% of students K-12 nationwide. All programs include a post analysis conducted by a third party research company to verify distribution and provide direct feedback from the schools. The company offers branded consumer products like bookmarks, book covers, posters, stickers, bags and school supplies. Past clients include: Answers.com, Electronic Arts, Nintendo, LEGO, Spinmaster,Wal-Mart, Paramount, Sony, 20th Century Fox, Universal Studios Microsoft, Disney, Cartoon Network, Armed Forces and more.

Company Name: AVPRO Worldwide

Category: Alternative (Aerial Advertising)

Markets: Deployable nationwide

Units: Network of 350 aircrafts

Description: With almost 30 years experience in the aerial advertising business, both in America and Europe, Avpro Worldwide can position your message high above that of your competitor. With a network of over 350 aircraft worldwide including fixed wing planes and helicopters, we can coordinate an aerial banner campaign using a single airplane or a squadron of ten airplanes flying together in formation, to highlight your client’s name or brand.

Company Name: OnCampus Advertising

Category: Alternative & Transit (College Campuses)

Markets: Major US Markets (including Tallahassee, Boston, New Hampshire Seacoast, and State College, PA)

Description: OnCampus Advertising is a marketing and media services company specializing in targeting college students on campuses across the U.S. and Canada. Our diverse clientele ranging from Fortune 100 companies to small non-profit organizations experience the same consultative approach through the planning and execution phases of their media campaigns. Services include transit advertising, print, out-of-home, guerrilla, digital, mobile, direct marketing and promotions.

Company Name: Health Monitor Network

Category: Digital Out-of-Home (DOOH), Alternative (Consumer Products / Packaging, Venue-based Signage, Wireless)

Markets: Nationwide

Description: Health Monitor Network’s platform has delivered, on average, a 6 to 1 ROI for our clients. Programs include: targeted advertising, lead generation, custom patient education publications to a brand’s high prescriber list, exam room posters, and direct mail to our vast patient database. The company has also begun to grow in the digital space with a network of waiting room HD screens and a network of in exam room interactive touch screens.

Company Name: ATM Media Network

Category: Digital Out-of-Home (DOOH)

Markets: 15 US States

Units: 2,000 ATMs

Description: We offer advertisers opportunities to target consumers in high value retail environments. Each ATM is equipped with an HD digital screen directed at passersby and a transaction screen that provides a 1-1 engagment with consumers making ATM transactions.

8 Gas Pump Signage Companies in the DOmedia Marketplace

by Faraz Khan on February 16, 2011 in DOOH, Out-of-home advertising, Trends with 1 Comment

Competition has been fueling up this week in the Gas Pump Signage business with the announcements of Gas Station TV’s plans to double its network size and Outcast Media’s merger with PumpTop TV and Health Club Media Network. For those media lovers who are unfamiliar with the space, here are 8 Gas Pump Signage Companies currently listed in the DOmedia Marketplace.

Click to learn more about these products and connect directly with these growing companies!

AllOver Media knows alternative out-of-home media. The company’s President, Tony Jacobson, was one of the founders of the indoor advertising industry! No company knows the complexities or has successfully executed as many indoor and gas pump campaigns over the years as this enthusiastic and entrepreneurial team. AllOver Media saw the trend emerging: time spent with traditional media was declining. Reaching captive audiences would be the key to successful advertising in the future so AllOver developed medias that couldn’t be tuned out, turned off or missed. AllOver Media uses gas pump, convenience store, indoor print and digital animation to hit captive audiences they move throughout the marketplace. Service and quality driven – and fun to work with… the company has got it ALLOVER other out-of-home media companies!

Learn more about AllOver Media’s Gas Pump Tops >>

Brite Media Group is a leading alternative media company helping advertisers build one-to-one relationships with consumers throughout their daily lives. Brite Media Group is composed of four companies, BriteVision Media (coffee sleeve advertising), GSA Media (gas station pump top advertising), AdverTickets (valet and machine-issued parking tickets and cash jackets) and its national indoor advertising company. With a nation-wide presence, Brite Media Group’s four companies reach millions of consumers every day.

Learn more about Brite Media Group’s Gas Station Media >>

Captive Audience Advertising specializes in Alternative Advertising and marketing strategies for the modern age. Since the company began in 1996, it has led the way with indoor ambient advertising, then Gas Pump Billboard Advertising, and most recently with Mobile Billboard Advertising. Captive Audience Advertising’s programs provide customers with better ways to reach their target audience, making your advertising dollars work smarter.

Learn more about Captive Audience Advertising’s Gas Pump Billboard Advertising >>

GSTV is the largest away from home television network delivering a one-to-one consumer viewing experience , showcasing premium content from first-rate programming partners like ESPN, NBCU, local Accuweather and original content to consumers during a natural 5-minute pause point in their day. GSTV can reach and engage on-the-go consumers like no other media.

Learn more about Gas Station TV >>

Newport Business Media - Diesel Pump Toppers

NEWPORT BUSINESS MEDIA is the undisputed leader in innovative, effective media services for trucking and its allied industries. The vast, highly fragmented North American truck market becomes easily accessible through Newport’s unique multi-media network. DIESEL PUMP TOPPERS pump it up with out-of-the-ordinary, non-traditional advertising. DIESEL PUMP TOPPERS allow you to build your brand image, convince a trucker to make a purchase, generate a direct response or direct a trucker to another location. You need DIESEL PUMPTOPPERS to catch the eye of the trucker as he is refueling his vehicle as well as when he’s walking to/from the cashier to pay his bill.

Learn more about Newport Media’s Diesel Pump Toppers >>

Outcast is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. High definition LCD screens and rich sound entertain captive consumers creating a 1:1 communication platform for advertisers without ad skipping or channel surfing. The Outcast Network reaches more than 20 Million active consumers each month when they are active, off the couch and in a purchsing frame frame of mind. Advertisers that have used the Outcast network include McDonald’s, MasterCard and Honda and many more. The company is privately held and is headquartered in Santa Monica, Calif. with offices in New York City.

Learn more about Outcast Media’s PumpTop TV >>

With over 10 years of experience executing non-traditional creative ideas from companies and their agencies Pacific Media has formed long lasting relationships with thousands of different types of sponsor locations all over the country. Our wide range of opportunities allows your company to expand traditional marketing ideas into endless possibilities. With over 12 years of experience in Gas Pump and non-traditional out-of- home advertising,Pacific Media combines national presence with local representation on all non-traditional campaigns.

Learn more about Pacific Media’s Gas Station Advertising >>