With a history in electric transportation that dates back to 1989, ECOtality North America has worked on every Electric Vehicle(EV) initiative in North America since the 1990’s. Under the guidance of ECOtality, the EV Project will install the largest EV infrastructure to date. The EV Project is scheduled to deploy 15,000 chargers and 8,300 EV’s in 2011. All chargers will have an individual digital display that will inform consumers of their charge event status and deliver advertising.
For advertisers looking to reach the football audience this season, here are some of the cities with the highest number of football fans who are loyal to their city’s team. Overall, 61.2% of US adults regularly follow a professional football team, 56.5% of which are males and 43.5% of which are females. Professional football fans are also affluent—38% earn more than $75,000 in HHI, and 24% earn more than $150,000 in HHI.
You can reach this captive audience using a DOmedia’s targeted search tools which give you the power to select top DMAs and filter results by specific categories and venues.
Begin your search for sports stadium media >>
Source: “The Media Audit Sports Report” – 2010
This season, the leaves are changing, the air is getting crisper, and the big brands are taking it outside… Outside of the home, that is.
When deciding how to build excitement and promote tune-in for the new fall schedule, Fox chose to move away from the TV commercials to focus on OOH, taking advantage of traditional formats along with digital billboards and networks. The driving factor behind the new move to digital? — the ability to show full-length pilots for some of this season’s lineup, such as “Raising Hope” and “Lone Star”. Full pilots ran on three major airlines, the Hotel Networks and Princess Cruises, and street-level video networks at subway stations.
Next up: Budweiser. The king of beers (whose recent sales would suggest he’s been overthrown) needed to find a way to cozy up to young under-30 beer drinkers. The solution? In-bar promotions. The bait? Free beer! The campaign started earlier this week, encouraging under-30′s to “Grab some Buds,” and reaches it’s high point tonight as the brand hosts the “Budweiser National Happy Hour.”
So what does a company do when they want to reach active 20 and 30-something’s who don’t spend their time watching TV and surfing the net? They go to them! Just ask Mitsubishi, who recently found a new way to reach the M-Generation, their target demographic whose lifestyles closely tie in with some of the vehicles’ “personalities”. The brand decided to take it on the road, showing up at races, trail heads for mountain biking, dog parks and more, asking people along the way–”What Are You Into?”
If you were anywhere in Columbus’ Arena District today, it would have been impossible to miss. Parked right on Nationwide Blvd in the heart of the district (and conveniently across the street from DOmedia World Headquarters) is a huge GE: ecomagination semi truck carrying a larger-than-life propeller from a wind turbine. The truck and propeller are part of ecomagination, GE’s effort to help “solve the world’s biggest environmental challenges,” according to their site. One of the program’s commitments is to engage the public through creative advertising. So they got their hands on a giant wind propeller, branded it, and are now taking it on the road as part of the “Catch the Wind Tour.”
Aside from its sheer size, the traveling campaign is raising awareness in the mid-west by encouraging people to make a commitment of their own. Written on the side of the propeller is a simple sentence: “I’m helping to build America’s energy future.” By signing their name on the propeller, passersby join the thousands of others already committed to the cause.
GE wasn’t the only company taking advantage of the busy pedestrian superhighway on this gorgeous Friday. Toyota was also in attendance, complete with a wrapped plug-in hybrid car touting an amazing 100+ mpg.
And I can’t forget CD101, parked in front of the arena, handing out free ice cream (now we’re talking)! The picture below shows the Arena District is no stranger to OOH. The four large billboards continuously spotlight the biggest brands, while the main digital screen is a great resource for weather, upcoming concerts at the arena, and much more. And, of course, the reliable Miller Lite clock off to the right.
Once again, Inwindow Outdoor proves successful at combining advertising and advanced technology to create a buzz-worthy campaign. DailyDOOH and TechNews Daily did a great job of highlighting the advertising efforts marking the release of the hit movie, Avatar. Inwindow Outdoor created a 60’ by 10’ structure that includes three ‘morphing stations’ and one large-scale video wall framed with vinyl and branded in Avatar themes. The display, located at The Grove in Los Angeles, attracts audience members to the screen, recognizes facial features and then transforms their face into a famous, blue Avatar creature, the Na’vi. After their transformation is complete, users can type their email address on the interactive touch screen to obtain a video of their morph, as well as information about where to pick up the Avatar Blue-ray disc.
This technology offers a glimpse of what advertisers are pushing these days: interactive out-of-home media executions. The technology, called ‘augmented reality,’ adds virtual imagery to the environment as the audience sees it. A notable example is the yellow ‘first down’ line in football games on TV. In this case, the Na’vi cat-eyed, blue face staring back at users is augmented reality. Other technologies gaining popularity in the OOH advertising world include holograms and nearby motion generated sights and sounds. According to Lance Porter of LSU’s Manship School of Mass Communications, “Technology has finally caught up with what marketers have dreamed about since the Internet went commercial in 1995. [Technology] has moved so quickly now that so many things are possible.”
This isn’t the first digital out-of-home campaign Inwindow Outdoor has created. Similar campaigns for Sprint Mobile, The CW’s The Vampire Diaries, and the popular children’s movie, Coraline, were featured in big cities across the United States. The Avatar advertising experience (also delivered by FOX Studios, Zenith Media and Blue Bite) is on display for a month, beginning April 16th.
