Much like years past, New York City’s Times Square is bringing together some of the biggest brand names for the all-time New Year’s Eve celebration.  And once again, out-of-home advertising is the star of the show.  This year, however, sponsors are getting a bit more creative and optimistic (not to mention frisky) in an economy […]

I was flipping through the virtual Advertising Age this morning and ran across an interesting piece on Jameson Irish Whiskey. Now, in the interest of full disclosure, I have to say that I am already a big fan of the brand, which is really the main reason I clicked on the link. But all predisposition […]

Recently I had the opportunity to contribute to a recent Digital Signage Universe article titled, “If You’re Not on the Plan, You’re Not in the Buy.” The piece discusses the rapid growth of digital video advertising networks (VANs) and the obstacles these companies are facing as they try to build an advertising revenue stream for […]

You may remember us talking about Google advertising on the moon, and then Virgin and Google joining forces to conquer Mars. While those seem to have been elaborate April Fools’ hoaxes, we just ran across another far-fetched advertising opportunity that is, in fact, the real deal.
Remember when you were a kid and you could lay […]

Our blog posts may have taken a holiday vacation, but we didn’t. During the 10 weeks our blog was silent, all of us DO-ers were busy making tons of changes to our main site, domedia.com. Due to overwhelming response from asset owners and advertisers alike, we found ourselves in the enviable position of needing to […]