Media buyers representing global brands whose target consumer profile is defined partially or in whole by high household income (HHI) are met with placement challenges. One in particular is the number of out-of-home (OOH) advertising options that meet the demographic requirements of their clients. Identifying advertising vehicles that connect with consumers in the $75,000+ HHI shrinks the number of companies that can receive RFP’s for global brands that have strong ties to affluent products and lifestyles. Advertising with the Financial Times delivers brand messaging to a readership group that has an average HHI of $366K and average net worth of $2.9M.

According to the 2011 Mendelsohn Affluent Survey, readers of the Financial Times are in more C-suite executive positions, have a higher household income, are more likely to buy a car or home, spend more on apparel and accessories, and make more luxury expenditures than readers of:

• The Economist
• New York Times
• Fortune
• Wall Street Journal
• Bloomberg Businessweek
• Forbes
• USA Today

Formula 1 Canada 2012 Advertising Options

2012 will be an exciting year, Formula 1 United States Grand Prix returns to America after a four-year absence. Join us for an exiting moment in history. In 2011, the British Grand Prix saw 85,000 fans attend on the Friday of the event, 105,000 on Saturday and 120,000 on the Sunday, a weekend total of 310,000. Formula 1 attendees are on average, 73% Male and 27% Female, come from a national and local reach for events and driving experiences. 58% are between 25 and 54 years old and the majority are from a professional background. The audience is brand loyal, lifestyle conscious and relatively affluent.

• Date: June 8-10, 2012
• Location: Montreal Canada
• Audience: Telecoms wholesale community
• Opportunity: be the first thing Formula1 attendees see by branding copies of the FT and going to the top hotels in Montreal.

Option 1: Just to the race

3 Ways to Reach Readers

There are three advertising options available, Full Cover Wraps, Onserts, and Stickers.

For more information on Formula1 sponsorships and a complete listing of available branding and experiential opportunities see the Financial Times Company Profile on DOmedia.

QUOTES ABOUT THE FINANCIAL TIMES

Take Action

  View Financial Times Profile   Download Mendelsohn Survey

To get a quote and see a complete listing of available branding and experiential opportunities, see the Financial Times Company Profile on DOmedia and click request quote.

ATLANTA, Jan. 31, 2012 – Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), has just introduced a new digital engagement platform designed to showcase the ground-breaking innovation, new ideas and envelope-pushing applications that will be featured at DSE in Las Vegas March 6-9th.

The new platform, which can be found here will feature innovation by industry category, recap top industry trends, and present the 2012 Apex and Content Awards Finalists. Importantly, the platform will also provide an open-source component inviting industry professionals to upload examples of industry innovation wherever in the world they see an application worthy of notice.

The information-packed platform can be incorporated into articles on Digital Signage Expo via embedding, enabling readers to access the highlighted videos, new products, educational offerings and more right from a news outlet’s web story by clicking the “share” tab at the bottom of the platform and selecting “embed” to include this useful tool in articles intended for publication.

Susie McManus-Sanders, DSE’s Digital Media Editor said, “Innovation drives our industry and DSE is delighted to provide another outlet to both showcase and encourage the development of exciting new technologies and applications that effectively raise the bar for creative solutions.”

Registration for DSE 2012 is now available online at www.digitalsignageexpo.net

Mark your calendar now: Digital Signage Expo® 2012, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for March 6-9, 2012, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net . You can follow DSE on Twitter at DSExpo, or for all DSE 2012 updates, use #dse2012. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com .

For more information, contact Communications RepresentativeGeri D. Wolff, Market Works International, Inc. (386) 447-0018gwolff@market-works.com

SOURCE Digital Signage Expo

Chicago Out of Home Advertising

Check out the thousands of advertising opportunities Chicago has to offer! On DOmedia, you can find billboards, street furniture, digital screens, alternative media, transit advertising and many more out of home advertising opportunities in Chicago, Illinois.

Some Outdoor Companies in Chicago include:
(click to view company profile and request quote)

• 2aTEE Golf Media
• XSport Fitness Media
• Your Neighborhood Network
• Smartlite
• RMG Networks
• News America Marketing
• Lind Media
• Golf+ Media
• 24 Seven Outdoor

Find more out-of-home advertising in Chicago, Illinois »

On April 11th, MediaPost will host the fourth annual Digital Out-of-Home Awards in New York City to celebrate the year’s most innovative and effective advertisements in the realm of digital out-of-home media.  Awards are now open for entries: enter your work

The 16 categories for this year’s awards will cover everything from the best digital out-of-home brand campaigns, to the most innovative use of technology and delivery formats, to the best use of location, and the best integrations with other forms of media.  Get all the info at the event site.

We’d like to encourage all of the brands and DOOH vendors in the DOmedia Marketplace to enter MediaPost’s Digital Out-of-Home Awards and show off your success! We’d be happy to help you in your application process. Contact us at marketing@domedia.com.

DOmedia is free for agencies. Use our powerful media search for free.

Request a custom demo of the tools we’ve built for Agencies and see how DOmedia will transform the way you find and buy out of home media.

Bill Gerba of WireSpring is conducting a study to gauge the level of industry optimism. See below to take this quick 3 question, anonymous survey.

Take the survey below.

If you don’t see the survey above, click this link.

WireSpring will publish the results of the survey soon. We’re excited to see the results!

What’s your thoughts on the DOOH Industry? Leave your candid comments below ↓

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

Euro RSCG Impact

Category: Venue Based – Point of Care Signage
Markets: Across the US

Euro RSCG is a leader in Point of Care Marketing with the largest in-office footprint that features a single-sponsored ad with adjacent editorial. Marketing services also include direct to consumer sampling and/or literature, as well as experiential marketing.

view company profile »

Elite Media Inc

Category: Digital Billboards, Wallscapes, and Taxis
Markets: Las Vegas, NV and Salt Lake City, UT

Elite Media Inc. is a Las Vegas-based outdoor advertising company specializing in wallscapes, building wraps, billboards and other outdoor advertising media. Elite Media Inc. specializes in convention and event advertising. Their Phoenix taxi division is now the exclusive provider of advertising for Discount Cab’s fleet of more than 600 taxis, including the nation’s largest fleet of Toyota Prius cabs. They also offer taxis in Salt Lake City with exclusive airport coverage.

view company profile »

Switch it Communications

Category: Clings/Decals – Wild Postings
Markets: Entire US

Switch it owns owns & operates a network of legally permitted outdoor advertising displays, providing advertisers the opportunity to penetrate neighborhoods and/or demographics where traditional billboards may be restricted or not permissible due to zoning or space restrictions.
Their advertising panels allow for interchangeable formats, offering clients the flexibility to buy locations as dedicated wildposting (with posters) or as bulletins (with traditional billboard vinyl).

view company profile »

A2aMedia

Category: Wallscape / Spectacular – Digital
Market: New York, NY

A2aMedia is a technology-driven media company that designs, markets, sells, operates, and installs unique and patent protected transparent LED outdoor media systems on building facades of well-placed structures, creating unique outdoor messaging platforms.
A2aMedia is a progressive company with exceptional experience in brand management, architecture and real estate, advertising, media development, and site licensing and permitting.  The Company is strategically placed to dominate the largest formats of outdoor media and visual display.

view company profile »

Golf+ Media

Category: Venue Based, Mobile, and Other (Email)
Markets: 28,000 golf courses across the U.S.

Golf+ delivers the most valuable audience in golf. They know more about their audience than most media. They know who they are, where they are, what they are doing, and they help them by engaging them to do better at what they are doing for 4+ hours. They know which clubs they hit, and how far. They know if they are putting well, chipping or driving the ball further–per round played.
Golf + is the only GEO targeted media in golf. They have 28,000 golf courses activated and ready to accept campaigns in static, and rich media. Buys can be made globally, nationally, by zip code, by DMA, by longitude and latitude.

view company profile »

DirtNail Pedicab and Mobile Advertising

Category: Guerilla / Street Team – Pedicabs
Market: Austin, TX

DirtNail is a pedicab and mobile advertising company. By having a billboard that is in dynamic motion throughout greater Austin you can reach many more people than a traditional ad and have much greater impact on each one.
Pedicab ads are always guaranteed to be at the biggest events and busiest districts regardless of where they are in the city or how often they change because the operators are constantly and directly financially incentivized to be as close as possible to the highest traffic areas to pick up rides. It is like a billboard that can intelligently move to wherever it is most effective, every night of the week.

view company profile »

Ad Art Outdoor

Category: Traditional – Digital Billboards
Market: San Francisco, CA

Ad Art Outdoor owns two state of the art digital bulletins ( 13′ by 28′) on Interstate 80 at Pacific East Mall. Located just 15 minutes from down town San Francisco these bullitins have a DEC of 130,000 each. This is a key arterial in the east bay section of the San Francisco market. Commuters from Napa Sonoma to San Francisco veiw these displays.

view company profile »

If you have any feedback, please let us know: feedback@domedia.com

Enjoy!

Click any company name below to learn more and request a quote for your upcoming campaign.

Scriptbags LLC

Category: Alternative – Consumer Products / Packaging
Markets: 26 Markets Across the US

The Scriptbags program is a new Direct to Patient Advertising Platform that initiates in a Physician’s office (Point of Care) and is designed to connect OTC, CPG and Retail brands with patients who are visiting a doctor and heading to a retailer to fulfill a prescription. Their Exclusive Network of over 85,000 physician offices located across the nation are ready to hand deliver your brand message, offers and samples to over 14 million patients a month. The Scriptbags Program in physician offices encourages a healthy lifestyle and creates a positive perception for your brand of a “doctor approved” product. That perception will result in increased consumer confidence, product trial and sales.

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Paramount Media Group, Inc.

Category: Traditional – Permanent Bulletins, Digital Billboards / Displays
Markets: Chicago, IL

Paramount provides advertisers and marketers with a wide array of billboard advertising displays located primarily on Chicago’s expressways. Their business philosophy is simple: Rather than amass the most billboards in the marketplace, Paramount has strategically developed only the “Best of the Best” brand building, high impact displays, utilizing their “Key Location Strategy” to position the advertiser’s message where it will reach the largest audience 24-7-365.

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BringShare.com

Category: Ad:Tech – Online & Marketing Analytics
Markets: Entire US

BringShare is designed to help marketing professionals and entrepreneurs measure and evaluate their online marketing investments more efficiently and cost-effectively. They are unique because they compile all online marketing initiatives into a single, easy-to-comprehend dashboard and present data in a way that makes it simple to identify which efforts provide the best ROI, which approaches need to be modified, and those initiatives that aren’t paying off.

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The Madison Square Garden Company

Category: Traditional – Digital Billboards / Wallscapes
Markets: New York, NY

The Madison Square Garden Company is a leader in building sports, media and entertainment brands that work together to deliver legendary experiences that endure for generations. With an unparalleled portfolio of strategically aligned venues, content and distribution channels, The Madison Square Garden Company’s three business segments – Madison Square Garden Sports, Media and Entertainment – work together to deliver exceptional experiences that endure for generations.

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Bob Martin Media Consulting

Category: Digital OOH – Digital Video Ad Networks w/ audio
Markets: 17 Markets Across the US

Bob Martin offers Strategic Media Planning & Advertising Sales Leadership and Guidance: process, ideation/innovation/invention, implementation, accountability, new business, general management. They are a subject matter expert on Cross-Platform and “Tradigital” Video Advertising media. They have deep expertise and experience in all video advertising platforms, Interactive Television / Video-On-Demand / DVR, Out of Home, Digital Place-based, Cinema, and Mobile advertising solutions.

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