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DPAA’s Susan Danaher Explains What It Will Take to Move Industry Forward


Susan Danaher DPAA

Sue Danaher, President of the Digital Place-based Advertising Association (DPAA) explains what it will take for the industry to move forward. Standardization, creative execution, increasing awareness and accountable measurement are just a few of the topics covered in this post by the industry veteran. If you are thinking of incorporating digital place-based media in your next campaign, dust off your notebook and take notes from this industry leader. Continue reading →

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