All posts in Out-of-home advertising

“Declining Revenue” vs “Declining Business”

Your business has probably lost revenue in 2020. But, lost revenue today is just the beginning of the shake-ups businesses are facing, as firms increasingly fall into two groups:

  • Group 1: The Innovators
    • These firms are transitioning from working “in” their business to working “on” their business. Their leaders are shifting work-hours previously dedicated to operations into innovation, technology training and performance improvements. These businesses will emerge from this crisis stronger than they ever were, and dramatically more effective and agile than…
  • Group 2: The Insulators
    • The businesses that are looking to cut capacity in line with declining revenue. At best, these firms will lose hard-earned marketshare and be hobbled by our current crisis. At worst, these firms will be so outpaced by The Innovators, that they have already entered a decline from which they’ll never recover.

The good news is, there is still time to decide where your business will be when normalcy eventually returns. Every day, we’re working with agencies and vendors that have recognized this as a pivotal moment to invest in their businesses. 

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If you aren’t sure how our cloud-based media planning and buying tools can help your media team become more agile and effective, here are a few reasons agencies like Kinetic, Publicis, Novus and Harmelin have chosen DOmedia:

  • Online access to 1,400 media vendors and 1M+ assets
  • One unified system for planning, buying, trafficking and contracting.
  • Easily share data with teams and managers.
  • All RFP & contract data documented and saved in the cloud.
  • Productivity reports for managers looking track remote users. 

Schedule a consultation to learn how DOmedia can enhance your team.


It’s Just The Calm Before The Storm…

unsplash sailboat

The ad industry is increasingly coming to terms with a “new normal.” Clients’ needs have changed in response to the economic slowdown, and their advertising budgets have changed too.

In a time of such uncertainty, it can be easy to become bogged down in the tasks of the next week, day or hour. But, this won’t last forever. We have to plan for the future – for recovery.

In a few short months, clients will be placing campaigns again. There will still be an election. There will still be an economy. And, as clients look to salvage what’s left of 2020, they’ll expect agencies to work faster and more efficiently than ever.

Today’s “new normal” is an opportunity to invest, evolve and become a company prepared for the future. DOmedia’s integrated software system for planning and buying OOH media can empower your team to do more volume, do more faster and – if need be – do more with less.

Ready to try the software that powers America’s most efficient media teams? Try DOmedia with no long-term commitments: Schedule a consultation.

If you aren’t sure how our cloud-based media planning and buying tools can help your media team transition to work-from-home, here are a few reasons agencies like Kinetic, Publicis, Novus and Harmelin have chosen DOmedia:

  • Online access to 1,400 media vendors and 1M+ assets
  • One unified system for planning, buying, trafficking and contracting.
  • Easily share data with teams and managers.
  • All RFP & contract data documented and saved in the cloud.
  • Productivity reports for managers looking track remote users.

Tech Update: Changes to OOH Media Categories

As of today, media categories have been updated across the DOmedia platform. This change brings DOmedia in line with the industry standard categories in both the U.S. and Canada, as set by the overarching measurement bodies of each (Geopath and COMMB, respectively). Additionally, categories not measured by COMMB or Geopath have also been updated to create an improved representation of the OOH landscape.

Buyers will see updated categories within the Search, RFP, Contracting, Mapping and Client Authorization tools. Buyers doing business in Canada will see categories aligned to the COMMB standard, buyers doing business in the United States will see categories aligned to the Geopath standard.

Sellers will see updated categories within the Add Inventory, Proposals, Mapping, & Contracting, again Sellers in the U.S. and Canada will see categories corresponding to their respective measurement organization.

The images below show the condensed and expanded category selection views for both the U.S. and Canada.

Additionally, venues have been changed to be associated with their appropriate Digital Place-Based category, and it is now possible to include/exclude digital options within a media category.

We recommend sellers take a look at their inventory to ensure this transition has not created any unforeseen changes. We also recommend buyers familiarize themselves with the updated categories.

 


Apple Billboard Ads

This week, the BillboardsIn blog highlights some of the best Apple Billboard Ads. They explain why these ads are so successful around the world. 

This billboard captures the beauty that can be photographed with an iPhone. Located in a New York City metro station, this billboard will be seen by tens of thousands of people a day. Due to the quality of the image, people will be more inclined to buy an iPhone so they can capture high-quality images like the one pictured.

 
This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Billboards and Local Pizzeria Advertising

pizza_advertising

This week, the BillboardsIn blog served up some tasty tips for pizzerias. Learn why using billboards may be the best idea you’ve never considered.

Some might think that only large brands are able to afford billboard and OOH advertising. That is actually not the case. In fact, 7 out of 10 OOH ads promote local businesses according to the OAAA. This number is important because that shows that these advertisements work. If they consistently work for other local businesses, why not buy a billboard for your local pizzeria.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.