All posts in Out-of-home advertising

Tech Update: Changes to OOH Media Categories

As of today, media categories have been updated across the DOmedia platform. This change brings DOmedia in line with the industry standard categories in both the U.S. and Canada, as set by the overarching measurement bodies of each (Geopath and COMMB, respectively). Additionally, categories not measured by COMMB or Geopath have also been updated to create an improved representation of the OOH landscape.

Buyers will see updated categories within the Search, RFP, Contracting, Mapping and Client Authorization tools. Buyers doing business in Canada will see categories aligned to the COMMB standard, buyers doing business in the United States will see categories aligned to the Geopath standard.

Sellers will see updated categories within the Add Inventory, Proposals, Mapping, & Contracting, again Sellers in the U.S. and Canada will see categories corresponding to their respective measurement organization.

The images below show the condensed and expanded category selection views for both the U.S. and Canada.

Additionally, venues have been changed to be associated with their appropriate Digital Place-Based category, and it is now possible to include/exclude digital options within a media category.

We recommend sellers take a look at their inventory to ensure this transition has not created any unforeseen changes. We also recommend buyers familiarize themselves with the updated categories.

 


Apple Billboard Ads

This week, the BillboardsIn blog highlights some of the best Apple Billboard Ads. They explain why these ads are so successful around the world. 

This billboard captures the beauty that can be photographed with an iPhone. Located in a New York City metro station, this billboard will be seen by tens of thousands of people a day. Due to the quality of the image, people will be more inclined to buy an iPhone so they can capture high-quality images like the one pictured.

 
This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Billboards and Local Pizzeria Advertising

pizza_advertising

This week, the BillboardsIn blog served up some tasty tips for pizzerias. Learn why using billboards may be the best idea you’ve never considered.

Some might think that only large brands are able to afford billboard and OOH advertising. That is actually not the case. In fact, 7 out of 10 OOH ads promote local businesses according to the OAAA. This number is important because that shows that these advertisements work. If they consistently work for other local businesses, why not buy a billboard for your local pizzeria.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Great Billboard Ads

This week, the BillboardsIn blog talks about four great billboard ads and what makes each one great.

This billboard shows us how clever marketing can go a long way. Burger King takes advantage of the placement of this billboard using the slogan “Always On Top” with a billboard that is literally on top of a McDonalds! Since McDonald’s does not own the billboard space, this ad will stay up for however long the campaign has been paid for. This guerilla marketing technique was good enough to be shared on social media by an audience which boosts the ad’s effectiveness at no charge to Burger King.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Transit Advertising Advantages

transit_ads

This week, the BillboardsIn blog looked at some transit advertising advantages. They highlight some of the strengths of the four main types of transit advertising.

Transit advertisements can’t be turned off like television, they can’t be skipped like a mobile ad, they can’t be changed like a radio station, and they offer exclusive flexibility when it comes to OOH (Out-Of-Home) advertisements. Let’s take a look at some transit advertising advantages.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.