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DOmedia Integrates TAB Out-of-Home Ratings into Platform

COLUMBUS, Ohio, April 30th, 2014 – DOmedia, the preeminent media buying and selling platform in the advertising industry, has received approval from the Traffic Audit Bureau (TAB), the leading source of out-of-home (OOH) media measurement systems in America, to use and display TAB Out-of-Home Ratings for over 350,000 media assets in the United States.

With the integration of the TAB data into DOmedia’s platform, agency users can now plan and buy OOH media more strategically and efficiently. The integration facilitates the standard use of ratings and provides agencies, which are full members of TAB, access to audience, reach and frequency measurements. DOmedia has continually enhanced its planning and buying applications to meet the call of the industry to innovate and improve business processes benefitting agencies as well as media selling companies.

Norm Chait, Senior Vice President at MediaVest USA adds “The adoption of technology and systems like this allow us to harness the power of the new TAB ratings by putting it on the desktop of our buyers, helping us to buy smarter, be more accountable and speak the same language as other media.”

“Since DOmedia’s launch in 2008, the team’s vision has been to make planning, buying and selling OOH media faster, smarter and better,” according to DOmedia’s President, Ken Sahlin. He adds, “The integration of TAB Out-of-Home Ratings in our applications help planners and buyers more easily assess the strategic capabilities of OOH to other measured media.”

According to Jack Sullivan, Senior Vice President, Director at Starcom USA, “With TAB granting a third-party data license to DOmedia, Starcom can more effectively and efficiently leverage out-of-home reach and frequency measures into our cross-media planning and buying processes that create positive impact for clients’ bottom lines.”

About DOmedia

DOmedia is the largest out-of-home advertising marketplace with integrated planning and buying applications whose purpose is to make the media buying process faster, smarter, better for both buyers and sellers. Through the online marketplace, media providers create company and media profiles for their properties. In turn, advertisers and agencies can search our comprehensive database to find new ideas, plan & build effective out-of-home campaigns. For more information, visit

About the TAB

Established in 1933, TAB (Traffic Audit Bureau for Media Measurement, Inc.) is an advertising trade organization whose mission is to lead the development and delivery of out-of-home media measurement systems in America. Run by a tripartite board of advertisers, agencies and media companies, TAB initially released its TAB Out-of-Home Ratings in January 2010, becoming the first system to measure audiences who actually see advertising. For more information, visit

DOmedia Selected by AlwaysOn as an OnMedia Top 100 Winner

Recognized for creating new opportunities in marketing, branding, advertising, and publishing. 

Columbus, Ohio, March 11th, 2013 ‘€“ DOmedia, the most comprehensive database and toolset for advertising media, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.  Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. DOmedia was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

DOmedia and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on March 18th, 2013, at Convene (formerly Sentry Centers) in New York City.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

‘€œThis year’s OnMedia 100 is looking beyond dominating the advertising and public relations sectors.  These disruptors are taking on e-commerce with a bright, new outlook.  With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire.  Micro payments, social commerce, and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web’€”and the OnMedia 100 companies are leading the charge.’€ says Tony Perkins, founder and editor of AlwaysOn. ‘€œThis year’s OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences.  Back-end data evolution further helps to put the best products into the hands of the people trying to discover them.  With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.’€

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

About DOmedia

DOmedia’s RFP application help users do media better.  Become faster ‘€“ save time and cost through the media buying process; smarter ‘€“ manage data and analytics to gain a historical knowledge; and better ‘€“ grow revenues and profits for your business. Through our online marketplace, media providers create enhanced media profiles for their properties. In turn, advertisers & agencies can use our extensive & comprehensive database of media properties to find new ideas, plan & even build the perfect out-of-home campaign.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

What Four Years Has Taught Us: The OOH Industry Doesn’t Need an Expert Tool

When we introduced DOmedia at the OAAA Star Showcase in the fall of 2008, we thought we had a brilliant idea. Thanks to industry feedback, our technology and business model have evolved from an expert tool to a tool for experts! Together we have grown over 300% and we are still the world’s largest OOH media marketplace. Thank you for all the support and feedback that helped us reach this point. DOmedia remains committed to adding value and growing the OOH market by providing incremental business opportunities and working towards an industry-supported path to standardization.

700+ media sellers have posted their assets in the DOmedia marketplace. On the other side of the marketplace, 1,000+ media buyers have used the DOmedia platform to execute 20,000+ plans and searches in the past 12 months. OOH needs tools that integrate with industry relevant data sets. The most efficient way for those integrations to be used by buyers and sellers to create value is to have them hosted on a centralized data resource. A centralized resource will provide seamless end-to-end workflow that will help the industry leap forward and gain a greater percentage of the overall advertising spend. Our strategic partnerships with TelmarNEC, and our participation in industry associations (OAAA, TAB, DPAA, IAB) reaffirm our belief in system integrations. Feedback from those two groups and DOmedia users informs our internal tech development processes and ensures we are building an industry-vetted solution.

DOmedia Vision for OOH

Your feedback has challenged us to address how our technology meets industry needs:

  • Improved search, discovery and planning – Our dynamic search tool is self-directed and can be used at any stage of the RFP process. Media sellers can be found by format, audience measurement type and demographics. Search results can be further filtered by geographic parameters and displayed with data visualization tools.
  • Standardization of the RFP process – We have taken the incremental steps towards standardizing buyer RFP templates and media proposals. Standardized templates allow OOH to be planned and bought on a larger scale similar to other media, which saves significant time for the buyer and seller by removing RFP redundancies.
  • Telmar Integration ‘€“ For the first time, Telmar’s TOPS plans with TAB OOH Ratings data will be able to be converted into an RFP with a single click. The most trusted OOH media measurement is now seamlessly incorporated into the most widely used RFP tool.

With your continued participation in our development efforts, we will increase demand by providing a more compelling value proposition of OOH media’s capabilities. We will keep improving RFP workflow and simplifying the access to data that better informs buyers, planners, and ultimately the brand client. From the use of our technology we are producing meaningful reports that benefit all industry participants.

We welcome and encourage you to share your thoughts on furthering the evolution of DOmedia’s vision for OOH. Let us know if there is anything else we can do to add value for you and your company. You are the industry experts and we are here to help you grow!

MediaPost: Telmar, DOmedia Partner for Media Buying

MediaPost’s mention of the Telmar / DOmedia alliance:

Telmar, DOmedia Partner for Media Buying

by Erik Sass

MediaPost Digital Outsider

A number of companies are using technology to make media buying and planning easier through online interfaces and increased automation in areas like verification and invoicing. This week Telmar Group, which provides advertising media information software and services, revealed that it has formed an alliance with DOmedia, which operates an out-of-home advertising marketplace, with the goal of enabling Telmar agency clients to execute media buys using DOmedia’s agency software. At the same time, DOmedia agency clients will gain access to Telmar’s planning analytics for out-of-home campaigns.

Through the new partnership, all plans and RFPs generated through the connection can be completed through the new platform, or via third-party services including  authorized buying exchanges, ad servers and financial systems. All functions are compatible with Telmar’s ‘€œMediaVision’€ platform, and indeed, out-of-home is just the first in a series of media the partners will offer. Telmar and DOmedia plan to introduced a similarly streamlined planning and buying process for other media in the not-too-distant future.

Read more:


Learn More About Telmar & DOmedia


Telmar and DOmedia

We’re extremely excited to announce an alliance with Telmar, the leading supplier of advertising and media information software and services. We are working together to create efficiency in media planning and buying. Stay tuned for more exciting details in the next coming months!

Read the official press release  and visit for more details!

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