1. Instant Access to Solutions
In 2013 the Web will make salespeople more, not less important. Buyers are turning to the Internet to find solutions. What this phenomenon has done is created a new set of expectations amongst customers. Today, advertisers expect more from salespeople. They expect sales reps to be experts of their business and act as managers protecting their interests within the sales organization. Those salespeople and companies that are not easily accessible or take too long to respond won’t have a chance. Have your information readily available for buyers to access on the DOmedia website. Don’t make them chase you down for information.
2. Expert Sellers
Today, customers need expertise from salespeople. They need something of value added to the sales process. Adding value to the sales relationship protects against commoditization. Let go of the day to Continue reading →
Outdoor Advertising Revenue - source: OAAA
Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.
Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.
The top 3 industries spending dollars in out of home were:
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Outdoor advertising is one of those industries that one could say never changes, or is constantly changing. On one hand, it is always the same. Local business is the biggest chunk of revenue for us. Static billboards are still just as impactful today as they ever were. They still break through the clutter by demanding the attention of a captive audience. The out of home medium is still one of the most cost effective ways to reach your target audience.
On the other hand, the industry has seemed to have changed quite a bit in the last few years. Some of the biggest industry transformations have been measurement, technology, and creative elements allowing for customer interaction. When looking ahead at what the industry has to look forward to in 2012, one thing is certain – there will be some trends to watch.
Here is DOmedia’s latest trend report analyzing the activities of over 2700 media buyer/seller users in the DOmedia Marketplace. Find out what media buyers were searching for using DOfind, what media sellers were offering and what markets were attracting the most activity in the third quarter of 2011.
- DOmedia’s user base now has over 1100 companies – split almost evenly among approved media selling and buying companies
- Almost 1 in 3 media sellers have received an RFP during Q3. (If we start from the beginning of this year, that percentage jumps to 60%!)
- Taking a look at the search results, the top DMAs searched were also the biggest cities. The greater the audience, the greater the impressions.
- Roadside and outdoor urban settings have been the leading venues included in media searches. Alternative searches are not as dependent on venues as traditional searches.
- Given its rising interest, it is not surprising the digital ad networks and digital billboards controlled the top of the category searches. It seems like these categories are going to stay on top for a while because of its growing popularity and impact.
- “Digital,” the top keyword search of Q3, reinforces the growing adoption of digital formats in OOH media.