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Out of Home Advertising Revenue Grows in 2011

OAAA Outdoor Advertising Revenue

Outdoor Advertising Revenue - source: OAAA

Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.

Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.

The top 3 industries spending dollars in out of home were:

  • Misc. Services & Amusements ($1.13 million, 11.6%’†‘)
  • Media & Advertising ($626k, 14.5%’†‘)
  • Retail ($537k, 2.8%’†‘)
View the OAAA release and download the 2011 Outdoor Advertising Revenue Charts prepared by Kantar Media.

This begs the question… Does slow & steady win the race?

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