In a recent article by MediaPost, Nancy Fletcher, President of the Outdoor Advertising Association of America (OAAA), found that nine of the top 10 product categories in out-of-home (OOH) advertising showed revenue increases in Q2, 2015, despite a decline in overall advertising spending.
The nine product categories are:
- Miscellaneous Services and Amusements
- Retail (image 2 or 4)
- Media & Advertising
- Public Transportation
- Insurance & Real Estate
- Government, politics & Organizations
- Automotive Dealers and Services
As we recently reported, Out-of-home advertising revenue was the only traditional media to see significant growth in Q2. Despite this growth, we believe OOH advertising is still not being used to its full potential because it lacks the targeting and analytics of other types of advertising.
We created DOmedia’s suite of OOH ad-buying tools to ease these burdens for advertisers and brands. Domedia’s mapping capabilities, search functions and integration with the Traffic Audit Bureau help advertisers increase the effectiveness of their out of home advertising buys. Our software helps media vendors by making out-of-home advertising easier to buy, and helps agencies convey its effectiveness to brands. Give us a call at our offices in Columbus, Ohio to learn about our mission to change the way media is bought and sold.
The weather is warming up, school is out and summer vacations are right around the corner! Millions of Americans will be out and about in and traveling around the country including: New York City, Los Angeles, Chicago and Miami. Don’t miss out on putting your brand in front of the millions who will be working out, walking the halls of America’s malls, having a bite to eat at their favorite restaurants, or grabbing a cold one with good friends. DOmedia’s hot new media sellers will put your brand at the forefront of the summer lifestyle, allowing you to advertise in prime summer locations. From the streets of the Big Apple to health centers, to malls and restaurants, we have it all. Check out our newest sellers who arrived just in time to suit your summer advertising needs! Continue reading →
Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.
The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →