Vendor Spotlight: Premier Outdoor Media

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Premier Outdoor Media.

downloadllllFounded in 2018, Premier Outdoor Media is an out-of-home advertising company with assets covering the region of Delaware, Maryland, Pennsylvania, and New Jersey. Their inventory, with over 300 static and digital displays, allows them to offer excellent coverage to local, regional, and national clients. Premier Outdoor Media is a growing company that is in acquisition mode with sights on expansion within their current footprint.

Their leadership team has decades of experience in media and advertising. Dominick Vastino, the CEO, is an entrepreneur in media and real estate with over eleven years in the out-of-home industry. Sean Corbett, the President of Sales & Marketing, has over twenty years of sales experience working with local, regional, and national advertisers.

When asked what makes the company unique, Corbett says:

“We’re a boutique company with excellent inventory that covers very hard to reach areas. We pride ourselves on the partnerships we develop in helping build our customers brand awareness.”

If you want to learn more check out Premier Outdoor Media’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.


Where Can Billboards Be Placed?

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Today we are going to answer the question, where can billboards be placed? As you drive, you see billboards everywhere so you may be wondering where can’t you put a billboard. The maximum allowable number of billboards under the Highway Beautification Act of 1965 is 21 structures per mile on Interstate highways, 36 structures per mile on rural primary highways, 106 per mile on urban primary highways. There are more than 10 million nationwide!

Billboards can be placed almost anywhere, with a few restrictions. They are prohibited in Hawaii, Alaska, Maine, and Vermont, though you do have many other outdoor ad format options in these states. Billboards are required to adhere to very specific zoning, requiring them to be a certain distance from residentially zoned properties even if the parcel they would be built on is in the correct commercial zoning. They are also not permitted along scenic highways, such as US Route 40 Scenic, which runs through northern Maryland.

Under the Highway Beautification Act, billboards need to be at least 660 feet from a major highway and must be at least 1500 feet from the next highway billboard and 500 feet from the nearest street billboard. If a billboard is beyond 660 feet from the highway, it is governed by city and state zoning laws, which are considerably less strict than the rules that apply to highway billboards. Billboards in a commercial/industrial area adjacent to interstate and federal-aid primary highways are governed in a much more relaxed way than typical billboards. This means building new billboards is relatively easy in these areas as long as the Highway Beautification Act and zoning laws are followed.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Vendor Spotlight: Reach More Group

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DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Reach More Group.

Founded in 2015, Reach More Group offers an indoor network of digital place-based screens called Kiosicle in the Los Angeles area. Their displays follow people through their day to day lives. From doctor’s offices to restaurants, they offer a wide variety of locations to deliver your message to the right consumer.

They offer clients the ability to advertise directly to the type of consumer they want to reach through their Kiosicle network. It offers a blank canvas of creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play.

Reach More Group was founded by JJ Ayala and Chris Hammond. Both bring unique value and years of experience to the company. JJ has 30 years in content creation, broadcasting advertising sales and marketing research. Chris has over 30 years of experience in software engineering.

When asked what makes the company unique, JJ says:

“Reach More Group helps you reach consumers with dynamic, vibrant digital displays that help tell the story about your brand. Our eye-grabbing network of displays is strategically positioned in high-traffic and high-engagement areas to make sure your message connects with the consumer.”

If you want to learn more check out Reach More Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.


Who Prints Billboards?

 

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As you drive or walk past giant advertisements, you are probably wondering, who prints billboards? How do these huge posters get printed and put up overnight? Printing is a key part of billboard production. Billboard images need to be vibrant and clear. Getting the perfect billboard comes down to the printing process. Today, we are going to take a look at who prints billboards and how they are printed!

Materials

Vinyl: The most common material for billboards. This material is water resistant, anti-mildew, anti-UV, and flame retardant. Vinyl resists fading and results in vibrant printing.

Solvent-Based Ink: Provides fast drying times and sticks to difficult surfaces. This ink gives the billboard a high contrast and clear image.

Latex Ink: Stated to be fully dry when material leaves the printer. This ink is also more environmentally friendly.

UV Curable Ink: Cures immediately upon exposure to ultraviolet light which allows immediate lamination of material with no odor.

Offset Lithography: An inked image is transferred (or offset) from the printing surface to a rubber blanket and then to the vinyl.

Wide-Format Printer: The image is created by small droplets of ink that are propelled from the nozzles of one or more print heads.

Printing Process

Once the design for a billboard is finalized, it can be printed at full scale. Billboards can be printed using offset lithography. This method uses a metal printing plate which contains the image of the billboard. Templates for each ink type, cyan, magenta, yellow and black (CMYK) must be prepared. Typically, black gets printed first, followed by yellow, then cyan and magenta. The inked image is transferred from the plate to a rubber blanket and then to the vinyl.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Who Designs Billboards?

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On your daily commute, you see different outdoor advertisements and may start to wonder who designs these billboards? The face behind a billboard is usually a creative designer with a background in graphic design. These designers have a lot riding on them to create a captivating and profitable billboard design.  Now, what does the design process look like? When tasked with creating a billboard, a designer has limitless possibilities! This may seem daunting, but designers have some key steps to make an eye-catching billboard. Using the basic guideline below, anyone can design the perfect billboard advertisement!

Find the Target Audience

When thinking of the concept for a billboard, a designer needs to understand the target audience. The key to an effective marketing campaign is attracting the attention of the consumer you want. The designer can then narrow down some ideas that will appeal to your desired audience. Every billboard is seen by many people, but you want to captivate and stick with your target audience.

Focus on the Main Objective

What does the company want to be conveyed to their audience? What is the goal of the billboard? These are the questions the designer is focused on as they begin to create the billboard. A billboard needs to be simple, yet effective. People only have a few seconds to comprehend the message. The designer needs to create an image focused on a clear objective.

Concept Choice

Once the designer understands the target audience and the main objective for the billboard, it is time for them to get creative and decide on the concept for the advertisement. They will decide on the message, an idea of the image, and a call to action. After this step, the designer has a rough idea of what the final billboard will look like.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.