Mobile Billboard Trucks

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Mobile billboard trucks have posters mounted aerodynamically to the vehicle. They target consumers where they work, shop and spend time. They drive purposefully planned routes to reach the desired consumer. Mobility allows advertisers to strategically place their ads when and where it matters most. No other media format can offer the moveability of a custom route to consumers based on geography and demography. With the different types of mobile billboard trucks, you have the option to add a consumer interaction into your marketing campaign. These trucks can be used to distribute samples or special deals. Now let’s take a look at some mobile billboard truck options available to easily integrate into existing marketing campaigns!

Static: These 10’ H x 22’ W on 30’ long trucks are traditional billboards on wheels. They deliver your advertisement closer to consumers and can be driven, moved or parked anywhere you choose to target as many people as possible!

Digital LED: These lit up mobile billboard trucks turn heads! Digital LED billboards use backlight illumination to be seen at any time of the day. These billboards can also utilize video to entertain consumers and command the attention of pedestrians. Target people enjoying nightlife, concerts, sporting events or shopping centers after-dark. Digital LED mobile billboard trucks illuminate your outdoor marketing campaign!

Custom Build Out: These mobile billboards have custom 3D elements or texture added to the truck. Add a basketball hoop, beer tap or any external element that makes sense with your brand. The possibilities are endless with a custom build out mobile billboard!

Showroom: These mobile showrooms provide a platform to showcase products whenever and wherever. The truck has a glass wall, walk-in installment for people to experience a pop-up shop, product demonstrations, interactive game or other creative marketing ideas. These trucks bring your business and products directly to consumers!

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


The Cost of Billboards

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With so many factors influencing the cost of billboards, there is not one set price. The cost of billboards varies depending on the location, size, and visibility of the advertisement. To find the right billboard for your outdoor advertising campaign, you must look at billboards targeting your desired market and then start to compare prices. With so much to consider when looking for the perfect billboard, it can be hard to know what is a good price for each billboard. Today, we are going to take a closer look at the factors that affect the cost of billboards!

Location

Location is a huge factor in how much a billboard costs. The location of a billboard determines who sees the advertisement and how many people pass by. The price to rent a billboard in Times Square greatly differs from a billboard in rural Indiana. The closer to cities, the higher the cost, based on the increase in density of population. Freeway billboards cost more than highway billboards, because of the higher traffic on freeways. Three factors; circulation, impressions, and demographics, determine the cost of a billboard in a certain location.

Circulation: This is the total volume of traffic passing the billboard either in cars or walking. Circulation only measures the number of people that pass your billboard, not whether they look at the advertisement or not.

Impressions: This is essentially the number of people who can see your billboard. Impressions are calculated based on the size of the billboard, the visibility, and the speed at which people pass the advertisement.

Demographics: The breakdown of people who pass the billboard based on age, gender, and income. The demographics of people near your billboard can impact the price of the billboard.

Size

The cost of a billboard increases as the size of the billboard increases. The larger the advertisement, the more impressions it will make and the bigger the impact on the consumer. Besides the rental cost, it is also more expensive to produce and put up.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

 


Seller Release Notes 12/18: Two New Tools for Sellers

CREATE A CONTRACT FROM SCRATCH

Previously, sellers had no way to generate a contract unless it came from a proposal first. Now, sellers are able to create contracts with their inventory to create a record of inventory proposed outside of the DOmedia system.

From your Contract Dashboard, simply click Create New Contract.

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Then you can type in the general details. You can also use the Fill From Historical feature to save time adding the inventory.

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And then type in the contract inventory information. Click Save when done.

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SELLER POWERPOINT DOWNLOAD FROM PROPOSAL

  Sellers now have many more options and features when exporting Powerpoint presentations. New features include layout options, background images, font choices, and more.  Start by going to My Proposals and clicking on Export.

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You can choose between CSV, PDF, or PowerPoint. Click PowerPoint.

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Choose the options that best fit your needs and then click Export.

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Now you have your own customized PowerPoint presentation based on your proposal!

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Vendor Spotlight: Premier Outdoor Media

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Premier Outdoor Media.

downloadllllFounded in 2018, Premier Outdoor Media is an out-of-home advertising company with assets covering the region of Delaware, Maryland, Pennsylvania, and New Jersey. Their inventory, with over 300 static and digital displays, allows them to offer excellent coverage to local, regional, and national clients. Premier Outdoor Media is a growing company that is in acquisition mode with sights on expansion within their current footprint.

Their leadership team has decades of experience in media and advertising. Dominick Vastino, the CEO, is an entrepreneur in media and real estate with over eleven years in the out-of-home industry. Sean Corbett, the President of Sales & Marketing, has over twenty years of sales experience working with local, regional, and national advertisers.

When asked what makes the company unique, Corbett says:

“We’re a boutique company with excellent inventory that covers very hard to reach areas. We pride ourselves on the partnerships we develop in helping build our customers brand awareness.”

If you want to learn more check out Premier Outdoor Media’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.


Where Can Billboards Be Placed?

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Today we are going to answer the question, where can billboards be placed? As you drive, you see billboards everywhere so you may be wondering where can’t you put a billboard. The maximum allowable number of billboards under the Highway Beautification Act of 1965 is 21 structures per mile on Interstate highways, 36 structures per mile on rural primary highways, 106 per mile on urban primary highways. There are more than 10 million nationwide!

Billboards can be placed almost anywhere, with a few restrictions. They are prohibited in Hawaii, Alaska, Maine, and Vermont, though you do have many other outdoor ad format options in these states. Billboards are required to adhere to very specific zoning, requiring them to be a certain distance from residentially zoned properties even if the parcel they would be built on is in the correct commercial zoning. They are also not permitted along scenic highways, such as US Route 40 Scenic, which runs through northern Maryland.

Under the Highway Beautification Act, billboards need to be at least 660 feet from a major highway and must be at least 1500 feet from the next highway billboard and 500 feet from the nearest street billboard. If a billboard is beyond 660 feet from the highway, it is governed by city and state zoning laws, which are considerably less strict than the rules that apply to highway billboards. Billboards in a commercial/industrial area adjacent to interstate and federal-aid primary highways are governed in a much more relaxed way than typical billboards. This means building new billboards is relatively easy in these areas as long as the Highway Beautification Act and zoning laws are followed.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.