2025 Out-of-Home Predictions

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As the year comes to an end, it is evident that the out-of-home (OOH) industry has accomplished immense growth and success via various channels.

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How AI is Changing the Out-of-Home Advertising Space

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Before diving into the nitty gritty of it all—no, artificial intelligence (AI) is not phasing out out-of-home (OOH) advertising. This is a huge industry and is a sector utilized by almost all successful companies. OOH is staying for a long, long time.

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Guerrilla Out-of-Home

Guerrilla

Outdoor advertising is a timeless and classic art, but it’s also one that is ever-changing. There are a variety of tried-and-true methods of advertising, like massive billboards, dynamic airport displays, and even messages on the side of trucks. Once in a while, something needs to disrupt the classic approach to outdoor advertising through unconventional means.

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Augmented Reality in the OOH Advertising Space

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Augmented and virtual reality have often been used interchangeably, but there’s a distinct difference: Augmented reality (AR) adds to digital experiences, while VR creates immersive digital environments. 

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Racing Towards Success: Gymbox Uses OOH to Create Interactive Ad Campaign

Gymbox

A popular London fitness center, Gymbox, unveiled its newest marketing campaign on the 17th of September, 2024, showing just how innovative out-of-home (OOH) advertising can be. 

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