The ANA Brand Masters Conference is going on now in Hollywood, Florida. We thought we were excited for it to start, but we never expected it to be this much fun: robots, tequila and a splash of marketing. Here are a few of our favorite parts.
If you’re familiar with the Association of National Advertisers, you probably know about their fall “Masters of Marketing” Conference. We’re possibly more excited for the Brand Masters Conference, if only for this description: “a special intimate wintertime companion to the Masters of Marketing.” That’s a companion to the conference, not the masters themselves (we think.)
If you’re not familiar, the ANA represents and advocates for marketing organizations and brands of all kinds, B2B and B2C through thought leadership, education, publications and some pretty great conferences. The Brand Masters Conference brings together some of the greatest minds in marketing today. Speakers include pros from American Family Insurance to Procter & Gamble to Patrón Spirits.
Everybody has something to gain from the events and speakers. Here are a few we’re super pumped for.
DOmedia took the advertising industry by storm in 2015. We surpassed $1B in media transactions through the platform, grew nearly 500% and helped some of the most valuable brands in the world reach hundreds of millions of consumers.
How did we make it all happen? Our path toward oceans of revenue starts with a commitment to “create ecstatic interactions,” and our client services team is always the first to dive in. We are looking for a talented account management pro who is ready to make a splash and help our users change the way media is bought and sold.
Here’s a quick overview of the position:
“You are the face of DOmedia for our users by providing support, training and maintaining accounts and key relationships. Using your in-depth knowledge of the DOmedia system and products, you will be responsible for proactively providing consultative services and advice to clients as to how they can be successful through the DOmedia platform, and continue to grow their business to be more effective and efficient. Also, through your client interactions, you will provide feedback and recommendations for product enhancements or ideas for new applications and features.”
It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. That’s why we’ve created DO It Right – a blog series highlighting our vendor’s most popular questions.
Many DOmedia vendors offer alternative media space, such as coffee sleeve advertising or boat wrapping. Business owners with unique offerings sometimes worry that their products are too unique to fit within DOmedia’s format categories, which are based on industry standards set by the Traffic Audit Bureau. But, there are big benefits to choosing an existing category, even if it is not a perfect fit. Inventory that has been properly categorized is more visible in search results.
Most of the searches conducted on DOmedia are filtered by format. Keeping inventory in an extremely niche category keeps these products isolated from large searches. Limited searches are being done for unique offerings; but by placing unique inventory in broad categories, vendors are creating opportunity for buyers to see alternative offerings. This translates to more opportunities to win business!
Our client services team has overseen over 1,000 vendors as they added their business to DOmedia. They are experts in helping improve search visibility within the platform, and they are happy to help you choose the best category for you inventory. You can reach the client services team by calling 866-939-3663.
Want another pro-tip for increasing your visibility to media buyers? Read our recent article on the importance of listing specific assets within DOmedia.
It has been a landmark year for DOmedia. We’ve released new tools, added thousands of new advertising assets and announced over $1 Billion in advertising sold through our platform. All told, DOmedia grew more than 500% year-over-year in 2015, and we’re planning to make 2016 even better. We’re looking for an experienced and talented Client Services Representative to help make it happen. Think you might have what it takes to join the DOmedia team and change the way media is bought and sold?
Here’s a quick overview of what we’re looking for:
Work on the “front-line” with our users – help them understand our product offering and get started! Provide on-going support as current applications evolve and new applications are launched. Most importantly, become a user advocate by listening to needs and identifying opportunities that help them become faster, smarter and better! Use your technical aptitude to leverage marketplace analytics and identify new opportunities to add value to our user’s businesses while always keeping an eye on streamlining and standardizing application processes to drive efficiency.