DOmedia will soon support Mexican OOH inventory, allowing media buyers to contract Mexican ad space alongside U.S. and Canadian assets. While Mexican media inventory will initially only be available to expert buyers searching or sending RFPs on DOmedia, talks are already underway with Mexican media operators interested in offering their inventory to local buyers on BillboardsIn.com.

“We’ll be announcing the first Mexican vendor soon, and we’re excited to let you know who it is,” Jeff Lamb, CTO of DOmedia, said. “They’ve helped us understand the unique landscape of OOH in Mexico – and their media inventory is exciting as well.”

Expanding DOmedia’s capabilities to accommodate assets in Mexico is another step in a very deliberate international expansion plan for the company. Canadian assets were first added to DOmedia in 2021. BillboardsIn processed its first transactions for Canadian ad space in 2022. Between the two products, hundreds of Canadian media buyers now use DOmedia software each month.

“We take time to enter new markets in a considerate way because we believe in remaining a neutral technology provider,” Nick Sadler, CEO of DOmedia, said. “You need really strong partners on the buying and selling side of the marketplace, or else you risk filling one of those roles yourself – we’ve seen the problems with other tech companies taking those shortcuts in the US.”

With those considerations in mind, plans to expand DOmedia to more international markets are taking shape. If you are interested in listing inventory or planning/buying media in Mexico, Canada or another country, please let us know here, or email OOHSupport@DOmedia.com.

This quarter, DOmedia began allowing sellers responding to agency RFPs the option to make that media available to other buyers using DOmedia’s software. Today, DOmedia is happy to announce that data has already brought new customers to media sellers – fully automated sales requiring only that sellers login to DOmedia and accept a contract. 

While specific vendor contract data is confidential, the vendors in question were excited to receive new business based on the time they had already spent replying to agency RFPs.

DOmedia always sought to help sellers connect with more buyers, without creating additional work. Taking availability and pricing data a seller input into the system for one buyer, and allowing them to make it available to other buyers is a key step in that process. 

“It hasn’t always been easy to maintain our vision of being a truly neutral technology provider,” Jeff Lamb, CTO of DOmedia, said. “But, it is a crucial reason the largest agencies, like Rapport, Billups and Kinetic, are all willing to use our platform. Vendors will begin to benefit that work more and more, and this is just one example.”

In 2023, DOmedia’s software will be used to plan and buy $XB of OOH media, which includes over X% of all U.S. agency-driven OOH media. In the coming months, additional opportunities for sellers to get options in front of new buyers will become available, including a more advanced API endpoint for ingesting availability and pricing data and new products focused on helping sellers reach new buyers within the DOmedia software ecosystem. 

Sign up here to learn about opportunities for early access to new features and chances to give feedback on DOmedia software. 

BillboardsIn.com, DOmedia’s online buying and planning platform for local advertisers, surpassed 200,000 users this month. The milestone comes at the end of another record quarter of media sales for the website, which currently services advertisers in the U.S. and Canada.

Customers range from local businesses in industries such as entertainment, beauty, retail and healthcare to large national brands, such as Microsoft and PepsiCo.  Approximately 75% of BillboardsIn customers are first-time out-of-home buyers, and a dedicated representative personally assists each user. The average buyer spends around $6,500 on OOH media, though the largest purchases have exceeded seven-figures.

Jus Agency, an ad agency based in London, bought their first billboards using BillboardsIn in late 2022, running a 4-week campaign in Times Square to promote their services to potential clients in the U.S. 

“10/10 amazing team and service,” Julia Ager, director and strategist, said regarding her experience. 

Using data that sellers provide through DOmedia, BillboardsIn lets buyers explore maps of available OOH ad space. Inventory is matched to each buyer’s criteria to help make buying out-of-home easy and accessible to new customers. 

Throughout the last year, DOmedia has integrated directly with an increasing number of sellers’ availability tracking platforms to increase the depth and accuracy of availability and pricing data shown to buyers. Analysis has since shown that sellers providing high-quality data were twice as likely to sell inventory via BillboardsIn. This level of integration will continue to become available to more sellers in 2023.

“The BillboardsIn team makes it easy to service a new customer,” Jamie Blanchard of View Transit said. “Their team was really supportive.”

The same technology that makes it scalable for BillboardsIn to service large numbers of less-experienced local advertisers is also empowering new agencies to offer OOH media services.

“We work with a number of smaller agencies who are pitching clients OOH media for the first time,” Kohei Adams, Director of Operations for BillboardsIn, said. “They appreciate how fast and easy we make it. Their clients want OOH, and they want to be able to provide it – when it isn’t a bunch of extra work.”

Those interested in learning more about buying and selling media on BillboardsIn can do so here. 

We love to spotlight buyers and sellers using DOmedia’s software to be more successful in the OOH media space. Today –  for the first time – we will be featuring a buyer using DOmedia’s self-service e-commerce OOH buying and planning platform: BillboardsIn.com. Jus Agency, a full-service ad agency based in London, bought their first billboards through BillboardsIn.com in October 2022 and ran a 4 week campaign in Times Square to promote their agency services to potential U.S. clients. 

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Thanksgiving is a staple American holiday, but that doesn’t mean it’s the only time to show thanks and support to your community. OOH advertising is a great way to get any kind of message out into local communities, and using that platform to advocate for strength and support is a great way to use that space.

Our team at BillboardsIn works with nonprofit and other supportive organizations all year round to help build local strength through helping the hungry, and supporting members of the community by helping build careers, guiding through transitions into new walks of life, and supporting recovery, like those below.

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