What Do Billboards Advertise?

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This week, the BillboardsIn blog answered the question, “what do billboards advertise?” They discuss how any industry can benefit from outdoor advertising and highlight a few key industries that use billboards.

Billboards are used to promote businesses, brands, and products in every industry. In a time with emerging technologies and mobile smartphones, there are plenty of new ways to deliver targeted advertisements to consumers, but the one advertising format to stay on top of the advertising landscape is outdoor advertising.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Billboards and Restaurant Advertising

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This week, the BillboardsIn blog is going over restaurant advertising! They talk about how billboards target hungry audiences on-the-go and promote the restaurant’s brand.

Drivers, more often than not, want a quick meal nearby. Adding directions can be beneficial for travelers and your business. According to the OAAA, 40% of OOH media viewers have noticed an ad that provided directions to a specific store, business or restaurant location.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Billboards and Marijuana Advertising

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This week, the BillboardsIn blog took a deeper look at billboards and marijuana advertising. They explain why marijuana and cannabis-related ads have found a home in out-of-home.

Google and Facebook do not allow cannabis-related ads on their sites. With all of these restrictions on advertising marijuana, OOH advertising is a great way to reach your consumers!

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Vendor Spotlight: Catchweight

Catchweight_DollarRentalCar Phoenix_Advertising_TruckDOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Catchweight.

Founded in 2011, Catchweight is an award-winning marketing agency headquartered in Columbus, Ohio with offices in Los Angeles and New York. They offer a unique portfolio of hyperlocal truck-side marketing solutions. This allows them to efficiently reach new customers at scale. With general-routing, ads are displayed on trucks driven by certified carriers actively making deliveries. For those who want more flexibility, they also offer controlled-routing. This option utilizes dedicated drivers for 8-10 hours per day to penetrate market events to provide unmatched brand awareness for advertisers.

A large part of what makes Catchweight successful is their veteran leadership team. Jason Ohlson, owner/founder/president,Catchweight_Chicago_Advertising_Truck is a passionate entrepreneur and the former executive editor & principle of C: The Columbus Magazine. Jeff Alderman, executive director of client management, is responsible for business development and paid digital marketing practice. Nick Dodson, director of marketing, is responsible for delivering results-oriented brand marketing programs and media campaigns.

According to Ohlson:

“Catchweight believes our clients are best served by a dedicated team of veterans. We take this approach specifically because it enables transparency, speed, agility, and responsiveness. We leverage data to de-politicize decision making and guide our choices. Everything we do is designed to drive tangible and measurable scalable business results.”

If you want to learn more check out the vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.


Wallscape Advertising

 

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This week, the BillboardsIn blog is talking all things wallscape advertising! They discuss the benefits of these elaborate outdoor advertisements.

Wallscape advertising has more flexibility than traditional billboards when it comes to location. Since wallscapes are attached directly to exterior building surfaces, they can be placed wherever there is a building.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.