The Cost of Billboards

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This week, the BillboardsIn blog discusses the factors influencing the cost of billboards. They talk about how location, size and visibility affect billboard pricing.

The location of a billboard determines who sees the advertisement and how many people pass by. The price to rent a billboard in Times Square greatly differs from a billboard in rural Indiana.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

 


Seller Release Notes 12/18: Two New Tools for Sellers

CREATE A CONTRACT FROM SCRATCH

Previously, sellers had no way to generate a contract unless it came from a proposal first. Now, sellers are able to create contracts with their inventory to create a record of inventory proposed outside of the DOmedia system.

From your Contract Dashboard, simply click Create New Contract.

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Then you can type in the general details. You can also use the Fill From Historical feature to save time adding the inventory.

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And then type in the contract inventory information. Click Save when done.

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SELLER POWERPOINT DOWNLOAD FROM PROPOSAL

  Sellers now have many more options and features when exporting Powerpoint presentations. New features include layout options, background images, font choices, and more.  Start by going to My Proposals and clicking on Export.

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You can choose between CSV, PDF, or PowerPoint. Click PowerPoint.

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Choose the options that best fit your needs and then click Export.

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Now you have your own customized PowerPoint presentation based on your proposal!

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Vendor Spotlight: Premier Outdoor Media

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Premier Outdoor Media.

downloadllllFounded in 2018, Premier Outdoor Media is an out-of-home advertising company with assets covering the region of Delaware, Maryland, Pennsylvania, and New Jersey. Their inventory, with over 300 static and digital displays, allows them to offer excellent coverage to local, regional, and national clients. Premier Outdoor Media is a growing company that is in acquisition mode with sights on expansion within their current footprint.

Their leadership team has decades of experience in media and advertising. Dominick Vastino, the CEO, is an entrepreneur in media and real estate with over eleven years in the out-of-home industry. Sean Corbett, the President of Sales & Marketing, has over twenty years of sales experience working with local, regional, and national advertisers.

When asked what makes the company unique, Corbett says:

“We’re a boutique company with excellent inventory that covers very hard to reach areas. We pride ourselves on the partnerships we develop in helping build our customers brand awareness.”

If you want to learn more check out Premier Outdoor Media’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.


Where Can Billboards Be Placed?

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This week, the BillboardsIn blog took a look at where billboards can and cannot be placed. They discuss zoning laws and the Highway Beautification Act.

Under the Highway Beautification Act, billboards need to be at least 660 feet from a major highway and must be at least 1500 feet from the next highway billboard and 500 feet from the nearest street billboard.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Vendor Spotlight: Reach More Group

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DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Reach More Group.

Founded in 2015, Reach More Group offers an indoor network of digital place-based screens called Kiosicle in the Los Angeles area. Their displays follow people through their day to day lives. From doctor’s offices to restaurants, they offer a wide variety of locations to deliver your message to the right consumer.

They offer clients the ability to advertise directly to the type of consumer they want to reach through their Kiosicle network. It offers a blank canvas of creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play.

Reach More Group was founded by JJ Ayala and Chris Hammond. Both bring unique value and years of experience to the company. JJ has 30 years in content creation, broadcasting advertising sales and marketing research. Chris has over 30 years of experience in software engineering.

When asked what makes the company unique, JJ says:

“Reach More Group helps you reach consumers with dynamic, vibrant digital displays that help tell the story about your brand. Our eye-grabbing network of displays is strategically positioned in high-traffic and high-engagement areas to make sure your message connects with the consumer.”

If you want to learn more check out Reach More Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.