Is Marijuana Advertising Going Mainstream?

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Our CEO, Ken Sahlin, was recently published in MediaPost. In “Is Marijuana Advertising Going Mainstream?” he discusses his views on Constellation Brands Inc. investing nearly $4 billion into Canadian marijuana grower Canopy Growth Corporation last month. What does this mean for the OOH industry? Is it a sign that marijuana advertising is about to move from the back streets to Main Street? According to Ken:

“OOH is particularly well suited to weed, since it is locally regulated, great for activation and building awareness, and low cost when compared to other advertising options. Just look at MedMen. It spent $2 million on a campaign — largely featuring outdoor ads — in an attempt to de-stigmatize marijuana use. The campaign received national news coverage. But, beyond de-stigmatizing marijuana users, the campaign also helped bring marijuana advertising into the mainstream.

“The real question is how outdoor advertising vendors will respond. Marijuana does carry a certain stigma, and some vendors are reluctant to allow marijuana advertising. However, the latest data from Pew Research Center states that almost six in 10 Americans support marijuana legalization. That is almost double the rate of legalization support back in 2000, signaling that public opinion of marijuana is slowly headed in a more positive direction. In practice, there doesn’t appear to be much push-back so far. Billboardsin, a large online outdoor advertising marketplace, has successfully placed ads for five marijuana-based businesses in three months with zero rejections.”

This article was originally published by MediaPost. You can continue reading the full article here.


Selling Houses? You Should Be Buying Billboards!

 

A Caucasian husband and wife are standing outdoors in front of their new house. There is a "sold" sign on the lawn. The real estate agent is shaking hands with the husband, and the wife looks extremely happy.
 

Are you a real estate agent weighing your advertising options? While you have a lot to choose from, billboards and other out-of-home advertising formats — such as bus, train, taxi, and kiosk ads — are a smart investment for both fledgling and established agents. Let’s take a look at some of the ways billboard advertising can give you a new lease on your professional life.

Stay In Budget

Much like the housing market, billboard prices can vary depending on where you are. Generally speaking, it’s safe to assume that billboards are surprisingly affordable. They’re cheaper than television, magazine, and newspaper advertising. Outdoor ads deliver the best value—in terms of cost-per-thousand impressions—of any type of advertising, including digital.

Choose Your Target Audience

Since billboards are physical ads, one of the most obvious ways to reach the people you want is to put billboards in the actual neighborhoods you are selling in. However, thanks to new technological advancements in mobile and location data, many billboard locations are now able to provide detailed demographic statistics, such as age, gender, and even household income. This ensures that you are able to reach the exact audience that you want to.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Transit Ad Options and Benefits

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Transit ads are the ads featured on and around public transportation and in areas near public transit. With the full range of options included, there are numerous reasons why big and small businesses invest in transit ads. However, before we explore the benefits, let’s better understand transit advertising by looking into the options.

Transit Advertising Options

Your campaign’s needs will determine which choice is ideal for you. Below are options offered through transit advertising:

  • Bus Advertising: Bus advertising provides displays on the exterior that can be wrapped on the front, back, and sides of the bus and even ads that can cover the entire bus! Also included are interior advertising options fixated on handrails, ceilings, walls, seats, and more.
  • Taxi Advertising: Taxi advertising presents options to advertise on the top, sides, and back of a taxi’s exterior. Advertising inside a cab is also possible with small posters and digital screens.
  • Subway/Rail Advertising: Subway and rail advertising has similar options to interior bus ads. This medium includes posters lining the subway’s walls, handrails, and so forth.
  • Airport Advertising: Airport advertising has several options like transit shelters, phone kiosks, banners, baggage carts, and so on!

Transit Advertising Benefits

Given all these options, it’s not surprising that there are plenty of benefits that come with transit advertising. For starters, people can’t ignore transit advertising. Unlike TV, Internet, or mobile ads, passersby can’t skip or turn off the ad. Your message gets the exposure it deserves.

Transit advertising also reaches diverse crowds in populated areas like cities, university districts, shopping centers, and airports. Additionally, through repeated exposure, these ads can make a more significant impact on frequent flyers and regular transit riders.

Aside from the audience reached, transit advertising offers flexibility to fit budgetary needs. With various sizing and placement options, there’s bound to be an ad space that’s within your campaign’s price range. It also garners high impressions to make for a low CPM!


All About Car and Truck Wraps

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Car and truck wraps are a form of advertising that utilizes the exterior of the vehicles as a way to reach consumers. They are not to be mistaken for mobile billboards which are a different form of vehicle-based advertising. Car wraps are advertisements that go onto personal or company-owned cars, while truck wraps are advertisements that go onto freight trucks.

Both forms present numerous benefits that make them an effective advertising method. For starters, car and truck wraps are displayed in a captive environment where consumers can’t “skip” the ad or change the channel or radio station. These wraps are even more impactful in slow traffic and at stoplights. Also, given their clear visibility and large mileage, these wraps generate thousands of impressions. This makes for a low CPM and gives you true value for your investment.

Now, we will take a closer look at car and truck wraps to see what they individually have to offer!

Car Wraps

Car wraps are advertisements displayed on cars from specialized companies or owned by individuals paid to have their cars wrapped in a company’s advertising. With wraps on individually-owned cars, you can select drivers whose driving styles fit your campaign’s needs. You can select drivers who typically drive in areas that are dense with your target audience. With wraps on company-owned cars, you can select one or multiple cars that will have customized routes. Also, with company-owned cars, you can choose to get an entire fleet to create an even greater impact.

In addition, car wraps offer different sizing options to help keep within your budget. Typically, car wraps have the following options: panel, partial, and full. Panel wraps include smaller-sized displays featured on either side of the car. Partial wraps use all the space on one side of the car. Lastly, full wraps cover the entire car in your advertisement.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


VENDOR SPOTLIGHT: Pharmacy Health Network

unnamed-16DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Pharmacy Health Network. Pharmacy Health Network is a place-based digital signage network that provides advertisers with access to millions of health-conscious consumers each month in retail pharmacies nationwide.

Founded in 2005, PHN delivers health and wellness media, along with advertising, to independent retail and regional chain pharmacies through digital signage and other technology platforms. They give advertisers the ability to directly message retail pharmacy shoppers and empower those consumers to engage in a conversation with their pharmacist, or make an unplanned purchase. They deliver advertisers access to 3 million consumers on a monthly basis.

PHN consists of a highly skilled and flexible team of professionals that can tailor campaigns to objectives. unnamed-13They have access to data that allows advertisers to target campaigns, focusing on numerous sets of criteria.  They also have collateral racks for patient information and brochures in all locations, allowing advertisers a second opportunity to promote products. Lastly, Pharmacy Health Network has a full-service production team to create ads and content turn key if required.

Their leadership team boasts some impressive credentials. Ian Stone, President and Chief Experience Officer, previously led cross-functional creative teams at The Walt Disney Company and The Freeman Companies. Eric Mills, Chief Operating Officer, has led teams at indoorDirect, Braodcast.com, and Fox Sports Southwest. Elizabeth Davis, VP of Client Navigation, had led in-store programs for Buckle.

When asked what makes the company unique, Stone says:

“First, the network is one of the only out of home networks solely dedicated to the pharmacy vertical. Pharmacy Health Network has been in retail pharmacies since 2009 and continues to grow with both independent pharmacies and chain retailers.  We offer a unique opportunity for advertisers to promote their products at the point of influence, in the pharmacy setting, where product is at hand, and a trusted voice, the pharmacist, is available and part of their healthcare team.”

If you want to learn more check out Pharmacy Health Network’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.