What is Phone Kiosk Advertising?


Today, we’re going to be looking at phone kiosk advertising. Phone kiosk advertising includes all the displays you see attached to the exterior of payphone enclosures. There are options to use a classic poster style or digital backlit displays that brighten up the night. Sizing of displays also varies as you can choose to cover one side of the kiosk or wrap around the entirety of the kiosk.

There are numerous reasons why phone kiosks are an effective space to advertise on. For starters, phone kiosks are conveniently seen at eye-level making it easy for pedestrians and motorists to read your signage. Also, unlike TV or internet advertisements, viewers can’t simply change channels or skip ads to block out your message. Your message will be continuously displayed for people to absorb.

Another tremendous benefit to phone kiosk advertising is the ability to pick a strategic location for your ad. Phone kiosks are scattered around densely-populated areas with a lot of foot traffic. This gives plenty of opportunities to target demographically and geographically. With phone kiosk advertising, you can target by zip codes and neighborhoods to capture a specific audience. You can also target near populated venues or districts like college campuses, airports, and even point-of-sale locations to directly draw consumers to your product or service.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.



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What Are Billboards Made Out Of?



A question that people commonly ask us is what are billboards made out of? When it comes to the material most used to create traditional billboards, the answer is polyvinyl chloride (PVC) and polyethylene (PE). PVC has been the frontrunner in the billboard industry for decades. In recent years, PE has been introduced as a recyclable alternative in the billboard industry. No matter which option you choose, both are highly advantageous and serve as great materials to be used for the production of billboards. Now, let’s take a closer look at each of the two and what they have to offer.

Polyvinyl Chloride (PVC) Billboards

PVC is a commonly used plastic consisting of carbon, hydrogen, and chlorine. PVC has been a popular choice for billboard material as its very durable, easy to print on, and reasonably priced. Additionally, PVC billboards are designed to withstand harsh weather conditions so they are UV-protected and waterproof.

One disadvantage to PVC, especially for eco-friendly brands, is that its non-biodegradable. While this is a downfall, there are companies that specialize in reusing these billboards. Some companies resell these PVC billboards as pond liners and heavy-duty tarps. There’s even a unique company, Rareform, that repurposes these billboards into items like backpacks, duffle bags, and laptop sleeves. Despite these billboards being non-recyclable, these options at least find positive ways to alleviate the negative impact on the environment.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

Moviepass’ Impact on Cinema Advertising


Founded in 2011, Moviepass is threatening to radically change the way movies are consumed. Moviepass is a subscription service that covers moviegoers’ admission to almost any movie, at any theater, for a low monthly rate. Although cinema subscription services are already relatively popular in Europe, Moviepass is the first serious entrant into the US market. This post will take a closer look at Moviepass’ efforts to liberate the silver screen, and attempt to determine what its success, or failure, could mean to the OOH industry.

Offerings & Environment

If successful, Moviepass will be disrupting a well-established industry that has grossed over 115 billion dollars of revenue over the past ten years. An MPAA report exhibits the sheer size of the US cinema market and concludes that it is made up of about 36 million avid moviegoers and nearly 246 million casual moviegoers. Eating up a sizeable portion of this market will be Moviepass’ greatest challenge.

The introduction of Mitch Lowe, a former Netflix executive, as CEO in 2016 was certainly a step in the right direction. After his installation Moviepass’ offerings changed dramatically. The monthly price of an unlimited subscription was lowered to a $9.95 a month, costing only 97¢ more than the average movie ticket in 2017. Additionally, a $7.95 subscription was added in February (2018) that limits moviegoers to three movies a month. These changes have since caused Moviepass to become the “fastest growing paid-entertainment subscription company in history,” signing up over 90,000 users a week.

In addition to providing a consumer subscription, Moviepass is also looking to be a leader in data analytics. Its majority shareholder is the New York-based data analytics firm, Helios & Matheson. Eventually, Moviepass hopes to use the massive amount of data it collects from its millions of subscribers to help marketers place more relevant ads. For this to become a reality the company will need to achieve greater success. Moviepass will need to reach more moviegoers in a more profitable way and continue to push itself to make a noticeable impact on the cinema industry.

Impact on Cinemas & the Silver Screen

Currently, Moviepass boasts over 2 million subscribers and claims to be purchasing around 3% of the US domestic box office. By years end, the company hopes to have signed up around 5 million members and be purchasing around 9% of the box office. Moviepass is bringing more people to the movies, largely between the ages of 18-34, more often. One report even noted that 82% of Moviepass users surveyed said that they often go to movies they would otherwise skip because of the service.

Although some theaters are pushing back (AMC vs. Moviepass), many are seeing the benefits of the service. Moviepass is improving ticket sales, facilitating pre-show advertising, and creating greater demand for lesser-known films as well as highly anticipated blockbusters. With domestic movie attendance hitting a 25-year low in 2017, and ticket prices increasing over 50% since 2002 Moviepass is finding ways to solve both consumers and theaters problems through the use of one single solution. Although the sustainability of the company may be called into question, the utility of the business remains steadfast.

Impact on Cinema Advertising

Cinema advertising is a truly powerful form of OOH. Cinema ads allow marketers to reach captive audiences with messages that are often more involved, and ultimately more memorable than other forms of advertising. The result of this is that cinema ads often compete for the highest ROI of any ad format. Lately, the medium has been so successful that many industry experts project that cinema advertising will nearly be a billion dollar industry by 2021.

Moviepass’ offering could influence further growth within the industry. Moviepass is doing more than driving additional sales and attracting increasingly larger audiences to theaters nationwide. The movie mogul is also collecting massive amounts of consumer data that could be of serious benefit to cinema advertisers who want to better understand their audiences. Moviepass reselling audience data means that they have done more than just found a way to make money. By providing advertisers with valuable information on American consumers, Moviepass has found a way to facilitate the placement of increasingly effective ads.

Now that you know a little more about cinema advertising, and the impact Moviepass could have on it, head on over to DOmedia, host of the largest database of OOH vendors in the US, and start planning your next blockbuster outdoor ad campaign today!


What are Mobile Billboards?


Mobile billboards refer to moving billboard displays that are commonly found on the sides of specialized vehicles. These vehicles are designed for marketing purposes; they offer flexibility and control for strategic execution. With mobile billboards, you can design customized routes that capitalize on peak times and locations. For instance, they can travel in areas that are dense with your target demographic or park in highly-populated areas like sports arenas, concert venues, and city centers. They can also have GPS tracking capabilities that allow you to monitor your campaign! Additionally, mobile billboards are cost-effective compared to other advertising forms like TV or internet. Now let’s take a look at some of the options available through mobile billboards.

Static – These are your standard displays that model the traditional billboard style. With sizes like 10 x 22, these large displays are easily seen amongst city crowds.

Digital LED – These digital LED displays use backlighting to illuminate throughout the day and night. Some versions of these displays feature motion video to demand attention wherever it goes.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.