Agency Release Notes – 8.29.2017

It’s that time again! We’ve launched a few bug fixes and enhancements that we’d like to share with you. These changes should make your DOmedia experience a bit easier, efficient, and enjoyable!
Agency-Side Updates:
  • Map Icon Color Customization
  • Zip Code KML Layer Color Customization
  • Updates to Download to Media Ocean button
Map Icon Color Customization
Screen Shot 2017-08-17 at 2.59.16 PMSummary (video here)
This new feature will help give you more flexibility in how you want to present maps to your clients. In the RFP, you can now select between 12 colors for each line item, allowing you to color code inventory on the map.
Pro Tip: This is a great way to show a client which inventory they’ve already purchased versus which inventory you propose they add to the campaign.
Details:

The “Map Icon Color” option will appear as a default item on each RFP template. You can move it around in any order you’d like, or you can remove it (click the blue arrow) this isn’t something you want to utilize. This option is hidden from vendors as well, so they will not have the opportunity to choose super awesome colors for you!We’ve launched a few bug fixes and enhancements that we’d like to share with you. These changes should make your DOmedia experience a bit easier, efficient, and enjoyable!

Once your vendors have responded with proposals, open up your compile grid and begin color-coding your heart out! You can choose from 12 different colors, by either typing in the color or selecting it from the dropdown. If you don’t select a color, the default is yellow.

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After you’ve color coded your assets, you can map them from the RFP to show the color-coding in action. Make sure you change the marker color to be broken out by “From RFP Grid” under the Display>Marker Color tab. As you can see in the screenshot below, I used blue boards to represent my perms, and the red boards represent additional boards I’m proposing to my client.

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Zip Code KML Layer Color Customization
unnamed (2)Summary
This feature will allow users to change the color of custom Zip Code KML layers in mapping. Choose from 12 different colors to easily highlight different zip codes.
Pro Tip: Try using this feature to show where your target zip codes are located and why you targeted each zip code color (i.e. Blue zip codes are where millennials live, Red zip codes are where millennials work).
Details
Start by going to the Mapping tab and selecting “Custom KML Management,” and click Create New KML Layer. You can select from a drop down menu any of the 12 colors that you want to represent these zip codes on your map. This will only work when the KML Layer Type = Zip Code Shading. Uploaded KML files will contain their own color specification driven by the source of that file. You can assign your KML layer to a specific client, or leave it unassigned.
Once you’ve created the Zip Code Layers, you can see a preview of the color for each layer in your Custom KML Layer Management dashboard. You’ll see both the zip code layer name and the color associated.
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Now that you have your KML layers created, you can view them within a map. You’ll first need to create a map in Map Management (within the Mapping tab). You can create the map from an RFP, Idea Folder, Campaign, etc. Within the map creation page, you can select which KML layers you’d like to assign to this map. You can choose up to 5 total KML layers. Open up your map and go to the upper right corner containing the display options. You can see in the screenshot below there is a section for Custom KML Layers. Select which layers you’d like to display on the map and they will appear on the map. You can toggle each layer on and off as you see fit.
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Bug Fixes
We have released various bug fixes and enhancements to improve the following processes:
  • PPT Downloads
  • Design Images for PIs
  • Contracting
  • Media Ocean Exports
If you have any further questions, please feel free to contact your DOmedia Account Manager, or email agencysupport@DOmedia.com

What is Street Team Advertising?

Kohls Street Team

“What is street team advertising?” you ask. In today’s blog post we breakdown the basics.

The hope with any ad is that it reaches out and engages with consumers. That it catches their attention and makes them seriously consider the product or service that is being advertised. If you want to be sure it does, you can always hire a street team.

A street team is a group of people who are in the streets promoting your product or service. They will speak to people about your product and make them engage with it. They might put on a public performance for your brand. It’s very common for street teams to give out samples or perform demonstrations.

Street teams are very effective at creating excitement and enthusiasm for a product. This makes them great for new product launches. The best way for consumers to learn about your new product is to have someone literally put it in their hands and tell them about it face to face.

Street Team Sample

This kind of experiential marketing is perfect for getting your product noticed in a very direct way. When you offer an immersive experience, people are much more likely to talk about your product to friends or family. They’re also much more likely to share it on social media. Street teams can help you go viral. Increase your chances of this happening by having your team hand out free swag. Combine traditional swag (t-shirts, frisbees, buttons) with something a little different to make your brand stand out that much more.

You can use street team advertising to sell virtually anything and the options are limitless. Obviously, thought and care need to be taken in the planning process. A street team promoting a new food product would look very different from a street team promoting a new music album.

Still unsure about street teams or how they can work for you? Take a look at some of the example videos below to see them in action.


Types of Taxi Cab Advertising

taxi top

Taxi cab advertising is always a great choice. Since cabs tend to be found in busy areas, advertising in or on a cab has significant reach. Think about it. Cabs go where the people are, which means your ad only goes where the people are. Not sure which cab ad to go with? Let’s take a look at some of the different options and benefits.

mcdonalds taxi top

Taxi Top Advertising

The most popular cab advertisement is a taxi top or cab top ad. These are ads that go on top of the roof of the cab. They can be lit, meaning that your ad is seen twenty-four hours a day, seven days a week. Since they are on eye-level, they catch the attention of motorists, commuters, and pedestrians. Another great thing about cab tops is that they are very affordable. They have such a low CPM that they can be figured into virtually any marketing budget.

While we tend to think of static taxi top ads, there can be a lot of variety. It’s possible to to have the ads cut in special shapes or even create a 3D ad. Many taxi tops have gone digital, offering you the opportunity to have a “smart” taxi top ad.

taxi full wrap

Wraps

Just like with buses, you can also wrap a taxi in your ad. You can wrap the sides to match your top ad, or even wrap the whole cab in your ad. How far you go depends on how much impact you want to have and what your budget will allow.

Trunk Ads

Trunk ads are attached to the trunk of the cab. These are usually static ads that target mainly pedestrians and other motorists.

taxi tv

In Cab Advertising

There are a lot of options for in cab advertising. One more traditional venue is seat back advertising, where your ad is placed on the back of the front seats of the cab, facing the passengers. A more creative approach is is to offer literature on your product or service in the back of the cab. Some companies even offer samples of their product.

The digital revolution is allowing for more ad options, as well. Passengers can now find screens in the back of the cabs, offering ads as interactive games. There are also services like Taxi TV, that serve video ads to passengers as they ride and pay.


Intro To Bus Shelter Advertising

bus shelter street

Welcome to the fifth entry in our series on bus advertisements. Our first several posts were on bus wrap benefits and options. Our last post went over bus interior ad options. Today, we’ll be taking a look at bus shelter advertising.

Bus shelters are generally placed in urban areas close to shops and on busy streets with high traffic. We’re so used to seeing them that we often forget that they are there for a reason. On the most basic level, bus shelters provide protection from the elements to commuters. They can offer safety and a quick respite to people coming home from work or a long day at the shops.

Due to their location and function, bus shelters are seen daily by a large number of commuters, motorists, and pedestrians. Advertising with bus shelters puts your ad right in their face, literally. Most shelters have lighting, making the ad viewable twenty-four hours a day, seven days a week. Since bus shelters are in the busiest city areas, it’s also easy to target a specific demographic.

bus shelter interior

The most common shelter option is displaying posters. Posters are sealed within a display case, making sure they’re kept dry and available for viewing no matter the type of weather. Some types of shelters have larger cases, allowing you to display an actual product or artwork inside.

Another option is to wrap the shelter in your ad. Wrapping the whole shelter in your ad is a great way to demand attention and increase reach. Anyone can see your ad from any angle.

Digital bus shelter ads are becoming more commonplace. Instead of a static poster or display, your digital screen can offer video and audio advertisements. Add a camera and a touchscreen to the mix, and now your campaign can include interactive games or augmented reality.


In-Bar Advertising – See What’s Available

[We get lots of questions about in-bar advertising, so we’re giving you a quick primer.]

Bars are social hotspots. Think of all the reasons you go to the bar. Are you watching the game? Playing trivia? Meeting a co-worker? Out on a date? Girls’ night out? Guys’ night out? Many different people go to the bar for many different reasons. Don’t miss the opportunity to reach them all at a ridiculously low price.

While in-bar advertising is a no-brainer, the hard part is figuring out which kind of ad is right for your product or service. There are a lot of different options for advertising in a bar. Let’s look at some of the most common bar ad options.

bar coasters
COASTERS
Coasters are a super cost-effective way to get your logo and brand out there. There are myriad different materials to choose from, including paper, cardboard, plastic, cork, leather, and more! You can even get coasters made from recycled and environmentally-friendly materials.

bar posters
POSTERS
Posters come in all different shapes and sizes. Maybe you want a giant poster on one of the bar walls. Or maybe it makes more sense for your smaller poster to go above the urinals in the mensroom. Posters give you the opportunity to play with placement and creativity at an affordable price.

table tent
TABLE TENTS
Table tents sit on the top of the table or bar, bringing your message to the captive masses as they wait for food and drink. They can’t help but to read and reread what’s right in front of them. Make sure it’s your ad they’re staring at.

touchtunes
TOUCHTUNES
The best time to hear some killer tuneage is after downing a few brews. Bars figured this out and bought jukeboxes, but it was hard to accommodate everyone’s unique musical taste. TouchTunes has since stepped in and offered a vast digital library of music to bar patrons. They allow you to advertise on their digital jukeboxes with video or image ads. You can also buy spots on their mobile app. They recently announced a partnership with DOmedia and Rubicon Project that will “allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States.”

buzztime
BUZZTIME
Buzztime is a real-time trivia network where you can play along on smartphones, tablets, or those weird keyboard things from the ‘90s. Buzztime lets you get your ad in front of people in the form of a trivia game or poll. This is definitely something to consider if you want your ad to be a little outside the box.