Vendor Spotlight: Reach More Group

Kiosicle_SamosaHouse

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Reach More Group.

Founded in 2015, Reach More Group offers an indoor network of digital place-based screens called Kiosicle in the Los Angeles area. Their displays follow people through their day to day lives. From doctor’s offices to restaurants, they offer a wide variety of locations to deliver your message to the right consumer.

They offer clients the ability to advertise directly to the type of consumer they want to reach through their Kiosicle network. It offers a blank canvas of creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play.

Reach More Group was founded by JJ Ayala and Chris Hammond. Both bring unique value and years of experience to the company. JJ has 30 years in content creation, broadcasting advertising sales and marketing research. Chris has over 30 years of experience in software engineering.

When asked what makes the company unique, JJ says:

“Reach More Group helps you reach consumers with dynamic, vibrant digital displays that help tell the story about your brand. Our eye-grabbing network of displays is strategically positioned in high-traffic and high-engagement areas to make sure your message connects with the consumer.”

If you want to learn more check out Reach More Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.


Who Prints Billboards?

 

con200e.orig

As you drive or walk past giant advertisements, you are probably wondering, who prints billboards? How do these huge posters get printed and put up overnight? Printing is a key part of billboard production. Billboard images need to be vibrant and clear. Getting the perfect billboard comes down to the printing process. Today, we are going to take a look at who prints billboards and how they are printed!

Materials

Vinyl: The most common material for billboards. This material is water resistant, anti-mildew, anti-UV, and flame retardant. Vinyl resists fading and results in vibrant printing.

Solvent-Based Ink: Provides fast drying times and sticks to difficult surfaces. This ink gives the billboard a high contrast and clear image.

Latex Ink: Stated to be fully dry when material leaves the printer. This ink is also more environmentally friendly.

UV Curable Ink: Cures immediately upon exposure to ultraviolet light which allows immediate lamination of material with no odor.

Offset Lithography: An inked image is transferred (or offset) from the printing surface to a rubber blanket and then to the vinyl.

Wide-Format Printer: The image is created by small droplets of ink that are propelled from the nozzles of one or more print heads.

Printing Process

Once the design for a billboard is finalized, it can be printed at full scale. Billboards can be printed using offset lithography. This method uses a metal printing plate which contains the image of the billboard. Templates for each ink type, cyan, magenta, yellow and black (CMYK) must be prepared. Typically, black gets printed first, followed by yellow, then cyan and magenta. The inked image is transferred from the plate to a rubber blanket and then to the vinyl.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Who Designs Billboards?

ccoatldigitalbulletin.orig

 

On your daily commute, you see different outdoor advertisements and may start to wonder who designs these billboards? The face behind a billboard is usually a creative designer with a background in graphic design. These designers have a lot riding on them to create a captivating and profitable billboard design.  Now, what does the design process look like? When tasked with creating a billboard, a designer has limitless possibilities! This may seem daunting, but designers have some key steps to make an eye-catching billboard. Using the basic guideline below, anyone can design the perfect billboard advertisement!

Find the Target Audience

When thinking of the concept for a billboard, a designer needs to understand the target audience. The key to an effective marketing campaign is attracting the attention of the consumer you want. The designer can then narrow down some ideas that will appeal to your desired audience. Every billboard is seen by many people, but you want to captivate and stick with your target audience.

Focus on the Main Objective

What does the company want to be conveyed to their audience? What is the goal of the billboard? These are the questions the designer is focused on as they begin to create the billboard. A billboard needs to be simple, yet effective. People only have a few seconds to comprehend the message. The designer needs to create an image focused on a clear objective.

Concept Choice

Once the designer understands the target audience and the main objective for the billboard, it is time for them to get creative and decide on the concept for the advertisement. They will decide on the message, an idea of the image, and a call to action. After this step, the designer has a rough idea of what the final billboard will look like.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Our Top 5 Spookiest Billboards

spooky (1)

It’s finally time for the spookiest holiday, Halloween! Use this season to get creative and dress your billboards up. To get in the Halloween spirit, take a look at our top 5 spookiest billboards!


The billboard for the new Halloween movie is simple, yet very effective.  With just the title of the movie, the theater date and a single image of Michael Myers, the advertisement is eye-catching and creates excitement for the movie. Michael Myers is iconic and the Halloween franchise is a classic and the billboard reflects this. This billboard creates buzz for the movie as well as the Halloween season.


Fanta takes their Halloween advertising to a new level. They update their cans, packaging, and slogan. The billboards follow suit with a new spooky look. Fanta uses their signature orange accompanied with black for a classic Halloween color scheme.


This article was originally published by BillboardsIn. You can continue reading the rest of the countdown here.


Tech Update: Your proposals are having a Kodak moment

You can now easily submit high-quality images from your proposals and help refresh your image gallery in the DOmedia marketplace. Watch the video or follow the steps below to learn how!


To start, fill out the proposal grid in DOmedia as usual. Next, click Save for Later. Then, click Update Images.

Screen Shot 2018-10-25 at 2.24.16 PM

Next, you will see a new pop-up showing every row in the proposal with any images in the gallery already associated with each unit.

Screen Shot 2018-10-25 at 2.25.53 PM

If there are multiple images, you can pick your favorite image. You can click Upload to upload a new one.  You no longer need an inventory number for an image to show on your proposal; they’ll be right there when you upload it. Click Set as Main Image on Inventory box to replace the main image. Your old image will still be there, but now it’s in the second slot.

Once everything is good, scroll down and click Update Images. When you see the green success message, you can close the pop-up box.

Screen Shot 2018-10-25 at 2.30.15 PM

You can now click Update Images to see which images are now associated with each inventory in this proposal. Click Show Missing to see which units are still missing images. Click Save and Submit or proceed to the 3rd step of the RFP process.