The alcohol industry faces unique regulatory constraints on where and how it can advertise. Despite this, out-of-home (OOH) remains one of the most effective, compliant, and brand-building formats for such companies. This is especially so during high-consumption seasons like summer.
Out-of-Home Advertising for Tourism and Travel
As global and domestic travel rebounds and increases, tourism brands must meet audiences where they are. Out-of-home (OOH) advertising is a proven medium for reaching tourists, travelers, and commuters in their most frequent and visible locations.
Reaching Commuters with Out-of-Home Advertising
Commuters represent a highly profitable and diverse audience that consists of travelers, residents, tourists, and many business professionals. This group can include individuals moving within a city, across the country, and even internationally.
5 Astounding OOH Statistics
In a world so reliant on social media and digital advertising, many advertisers overlook one of the most powerful and effective tools—out-of-home (OOH) advertising. From billboards and transit ads to airport kiosks and digital screens, these seemingly old-school forms of advertising have shocking statistics backing them up.
OUTFRONT Media and National Down Syndrome Society (NDSS) Collaboration
From 2024 to 2025, we have seen a powerful evolution in out-of-home (OOH) advertising—one that spotlights creativity, artistic expression, and humor and moves away from simple product promotion. A new wave of campaigns has emerged that align with community values and spark compassion and new conversations.
