Summer is prime time for brands to engage consumers where they spend the most time: outdoors. Out-of-home (OOH) advertising thrives during the summer as activities shift from inside to outdoors, opening advertising opportunities for immense reach, exposure, and re-exposure. People are on the move, attending events, traveling, and exploring.
How AI is Changing OOH Planning
With over 1,400 media companies represented on the platform, DOmedia, the premier platform for out-of-home (OOH) advertising, is uniquely positioned to bring the power of AI to every stage of OOH campaign execution, from discovery to booking.
Innovative OOH Design
In a digital and physical advertising landscape where consumers are constantly bombarded with visual noise, it is no longer enough for ads to be eye-catching at a glance—they need to be remembered.
Strengthening Workplace Culture: Launching DOmedia’s “kuDOs” Employee Recognition Program
Shelley McLain, CFO + Human Resources
DOmedia’s kuDOs program, a new employee recognition program designed to celebrate outstanding contributions and foster a strong workplace culture, has had a profound positive effect on workplace culture since its launch in 2023.
How Effective is OOH for Alcohol Companies?
The alcohol industry faces unique regulatory constraints on where and how it can advertise. Despite this, out-of-home (OOH) remains one of the most effective, compliant, and brand-building formats for such companies. This is especially so during high-consumption seasons like summer.
