As the year comes to an end, it is evident that the out-of-home (OOH) industry has accomplished immense growth and success via various channels.
2025 Out-of-Home Predictions
How AI is Changing the Out-of-Home Advertising Space
Before diving into the nitty gritty of it all—no, artificial intelligence (AI) is not phasing out out-of-home (OOH) advertising. This is a huge industry and is a sector utilized by almost all successful companies. OOH is staying for a long, long time.
Guerrilla Out-of-Home
Outdoor advertising is a timeless and classic art, but it’s also one that is ever-changing. There are a variety of tried-and-true methods of advertising, like massive billboards, dynamic airport displays, and even messages on the side of trucks. Once in a while, something needs to disrupt the classic approach to outdoor advertising through unconventional means.
Augmented Reality in the OOH Advertising Space
Augmented and virtual reality have often been used interchangeably, but there’s a distinct difference: Augmented reality (AR) adds to digital experiences, while VR creates immersive digital environments.
Racing Towards Success: Gymbox Uses OOH to Create Interactive Ad Campaign
A popular London fitness center, Gymbox, unveiled its newest marketing campaign on the 17th of September, 2024, showing just how innovative out-of-home (OOH) advertising can be.
