From 2024 to 2025, we have seen a powerful evolution in out-of-home (OOH) advertising—one that spotlights creativity, artistic expression, and humor and moves away from simple product promotion. A new wave of campaigns has emerged that align with community values and spark compassion and new conversations.
Outdoor Advertising as Art
We think out-of-home (OOH), and our minds automatically jump to billboards, advertising, and sales. Outdoor ads are quintessential for a well-rounded advertising campaign, but they are not limited to this arena; they also serve as mediums of self-expression and artistic mastery.
Out-of-Home Advertising And Its Greener Future
Billboards are made not only for great advertising but for fantastic jackets, purses, and even notebooks.
With the world exponentially moving towards sustainable and eco-conscious principles, billboards and out-of-home (OOH) advertising have a surprising role in supporting environmental initiatives and recycling efforts.
DOmedia’s Stratospheric Growth in 2024, and Plans for 2025
Leading the way in out-of-home (OOH) growth in 2024, DOmedia achieved unparalleled numbers with $10 billion in planned media and $2 billion in deals.
The OOH industry as a whole experienced groundbreaking advertising revenue from Q1 to Q3 and undoubtedly in Q4 when data is released.
Data from the second quarter of 2024 revealed an advertising revenue increase of 3.4%, while the third quarter had even larger results of an increase of 4.3% from the previous Q3 of 2024.
DOmedia’s 100% year-over-year increase is paving the way for new benchmarks in OOH automation and transparency, charting a course for seamless OOH inventory access and advanced measurement and data tracking capabilities.
Automation
Historically, OOH lags far behind in automation as this industry is founded on manual media planning, buying, and execution. DOmedia plans to chart a new course for out-of-home by streamlining this process on par with the digital media landscape.
Pushing back on slow campaign execution and overall inefficient processes, DOmedia is utilizing cutting-edge AI innovations through projects aimed at improving the efficiency of OOH media buying and execution.
Transparency
Hidden fees can be prevalent in a number of digital operations and services, which is a precedent DOmedia is going against, with a dedication to providing up-front costs with no hidden fees.
OOH is a cornerstone facet of the media and advertising landscape, further highlighting the importance of industry innovation and transparency, all of which this company is in tune with and carrying the torch for the future of out-of-home.
Although OOH has seen massive advertising revenue growth, all of which is sure to continue growing in 2025, advertisers must remain practical in achieving the desired results. This aspect of transparency is a joint understanding between media suppliers and advertisers; one the industry would serve well to foster.
The Role of AI in OOH’s Future
AI is an ever-expanding tool that will reshape the field of OOH as we know it. Advertising campaigns will have increased metrics and tracking available, allowing advertisers to make data-driven insights and guided actions to pivot if something is not working.
Audience targeting is another massive area where AI will be able to accurately touch upon, transforming DOOH and other ad mediums in seconds based on the demographics in a certain area. Engagement will be able to rise exponentially as viewers will feel an ad was made just for them.
DOmedia is following this evolving OOH landscape with AI, empowering advertising mediums to succeed like never before.
Reflecting on Fortnite x Balenciaga’s Digital Out-of-Home Campaign, Hoping for More in 2025
World-renowned fashion brands are coveted by countless consumers—Louis Vuitton, Gucci, Prada, Christian Louboutin, and, for today’s focus, Balenciaga.
All recognize these brand names and are immediately associated with luxury and an extremely high price point. What if they were not limited to only the wealthy and upper class?
The Balenciaga x Fortnite 2021 out-of-home campaign took industries by storm, revitalizing what it means to access larger audiences and instilling newfound desire in those lacking prior.
