All posts in DOmedia

Updates to the Media Data Table

Our tech team has been hard at work making improvements to the functionality and appearance of the Media Data Table in the RFP process. Below is a list of updates and a screenshot to show the enhancements we have made on the Media Data Table within the RFP process.

  • (New) Frozen rows and columns are now more visually apparent
  • (New) Ability to resize all rows and columns within the table
  • (Updated) The autocomplete fields have scrolling built into them
  • (Updated) Improved scrolling experience throughout the Media Data Table
  • (New) Validation errors are now grouped by column

For more information on how to use the Media Data Table, go to our support center »

Envision Solar Launches Digital Out-of-Home Advertising on Environmentally Friendly Solar Recharging Ports for Electric Cars

Envision Solar, EV ARCEnvision Solar is a leading renewable energy company based in San Diego, California.  The company offers advanced, high quality solar energy products, including the unique and patent pending “EV ARC” (Electric Vehicle Autonomous Renewable Charger). The EV ARC is a fully autonomous and fully mobile Electric Vehicle Charging station.

Envision Solar recently announced that they will begin supporting digital out-of-home (DOOH) advertising with the deployment of its EV ARC Digital Platform. The maiden campaign is to be run at the Kearny Mesa FIAT in San Diego, a leading retailer of FIAT vehicles. Continue reading →

Top Reasons for Buyers to Use RFP 2.0

1. No more building formulas in Excel

By simply using our download feature the following calculation/Formulas added below proposal rows that change dynamically:
Download Button Screenshot

  • COUNT: Rows,
  • SUM: Impressions/Cycle
  • SUM: Units
  • SUM: Total Campaign Rate Card
  • SUM: Total Campaign Net Media Cost
  • CPM: Based on Net Media Cost

2. Instant Revision Tracking

We know each campaign is a little different and by using the download feature you can take a snapshot of the campaign as often as you like and it will date and timestamp your folders.

Download Revisions

3. Instant Reporting

When you hit build report you can click through proposals by format, market and vendor it’s a great way to analyze the pile of proposal information you get back.

There Are New Gifts Under the DOmedia Tree

HolidayLogoThe stockings were hung from the chimney with care
in hopes that DOmedia would soon be there.
The buyers were nestled all snug in their beds,
while visions of media buys danced in their heads.

The holiday season is upon us, and more shoppers than ever are out and about, trying to find the next great gift to put under the tree.  Holiday events at zoos, amusement parks and throughout communities all over the country are also attracting millions of Americans who are getting into the holiday spending spirit.  Be your brands favorite buyer by checking out some great new media sellers who could provide your brand with the big gift or great stocking stuffers it has on its holiday wish list.

Animals Inc.

Animals Inc.Who doesn’t love going to the zoo? Many zoos offer holiday specials and programs that attract millions of Americans every year who are still looking for that great gift for their loved ones, or themselves. Animals Inc, based in Silver Spring, Maryland, can put your brand in front of all of these zoo goers every day in some of the top zoos ranging from The Bronx Zoo in New York City to the Columbus Zoo in Columbus, OH, to the Saint Louis Zoo in St. Louis, MO. Check out Animals Inc to get the perfect gift for the animal loving brands in your life.

View Company Profile »

Times Square Domination

Times Square Domination
I’m dreaming of a bright Christmas, just like the ones I used to know, where the campaigns glisten, and children listen, to hear your brand’s name in the snow. I’m dreaming of a bright Christmas, with every campaign I write. May your buys be merry and bright! And may all your holiday buys be bright! Why not put your brand’s name in the bright lights of Times Square with Times Square Domination? Your brand can take over one of the most popular destinations in New York City, by creating an immersive campaign as well as be up on 20+ screens within Times Square. Be a holiday star, and put your brand’s name in the bright lights of NYC with Times Square Domination!

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Digital Caddies

Digital Caddies
Sure it’s a little cold up north, and golf may not be the first thing on your mind, but it is always in full swing where the weather in still warm. Follow the geese and snow birds to the great golf courses of Los Angeles, CA, Phoenix, AZ or Fort Myers, FL of the south to put your brand in front of an affluent and engaged audience.  Golfers of all levels spend hours on the course every day, and your brand can be right there with them on every hole. Drop by our clubhouse and check out Digital Caddies to make your campaign a hole in one!

Rouse Properties

Rouse Properties
“Three phrases that sum up Christmas are: Peace on Earth, Goodwill to Men, and Batteries not Included”. – English Proverb
It’s no secret that the holiday season is one of the busiest times of the year for the malls of America. Millions upon millions of shoppers run between stores to try to find that one great gift that will lift them to the hallowed “best gift giver of the year” status in their family or circle of friends. Rouse Properties can ensure your brand will be at the forefront of the holiday shopping season! With markets spanning the country from California to Texas to Ohio, Rouse Properties can make sure your brand is seen and heard by your target audience.

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Brand Insights from the DPAA Summit

DPAA - Video Everywhere

The DPAA’s annual Summit – Video Everywhere – was held recently in New York City. As usual, the opportunity to hear agency and brand perspectives directly from those leaders was insightful, powerful and motivating!  Although many comments were directed towards digital media, the extension to other formats was a very short leap.

Bob Lodice, President & CEO of the ANA, kicked things off in the first panel by stating that “all (media) markets must become transparent” and that if brands “don’t understand it (media), they shouldn’t be doing it”.

A sentiment shared by major brands is that marketers are “drinking from a fire hose” trying to understand what media should be planned and bought.  Robert Tas, Managing Director from JP Morgan Chase, added that brands are “being forced to understand and build systems to measure” media effectiveness – a responsibility that the agency should be assisting with.

This is reflective in the fact there is no shortage of data and sources – but all of the non-standard and decentralized information creates friction within the evaluation and decision-making process.  As cited, this stands in stark contrast to broadcast planning/buying which was referred to as “frictionless”.

When asked why digital place-based media is often dropped off plans, Edward Gold, Advertising Director from State Farm Insurance, answered by saying the category is still “a concept buy” and held to a higher standard.  He went on to implore network operators to tell him “why do I need to be in a specific place?”  We suspect a request like this is commonly made to other OOH formats as well.

The continued call for more measurement, more transparency and more accountability is not new to the out-of-home advertising industry – and progress is being made on these fronts, albeit sometimes at a seemingly slow pace.  To get there, we need only to remember and renew our motivation to deliver what the brands are asking for.

With your help, DOmedia has been supporting these efforts with a consistent focus on the adoption of standards that increase the efficiency of media planning, buying and selling.  The end result is more effective media investment, which in turn helps grow the industry.

Thanks for being the best part of the DOmedia marketplace!