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Outdoor Advertising: Societal Nemesis or Environmental Enhancer?

Maybe I’m just more aware given my current employment. Or maybe the debate has gotten louder. Either way, I’ve been hearing and reading a lot lately about the “advertising invasion” into our daily lives. Without a doubt, out-of-home advertising has been on a major upswing since 2001, making it the second-fastest growing media channel behind the Internet. (In fact, out-of-home advertising revenue has increased at least 20% each year since 2001…meanwhile traditional TV, print and radio outlets have all been struggling.) As marketers have increasingly looked to non-traditional avenues to reach their audiences, it seems there is a growing movement to fight this “ad creep.” Here’s my question: is advertising necessarily evil? Continue reading →