All posts in Product Spotlight

Ad Vets Find Their Niche Helping Brands Market to Military Consumers

Rosemary O’Brien and Bill Cunningham, co-founders of Military Marketing LLC, have more than 50 combined years of experience working on Madison Avenue and nationally for some of the biggest brands in the world.  O’Brien, a former EVP at Young & Rubicam, first met Bill while they were working as military marketing specialists at AT&T.  On top of being world-class marketing professionals, Rosemary and Bill are ardent and active supporters of US military-men and women on a personal level.  Cunningham has even gone as far as serving as Vice President of the Navy League of Philadelphia, and graciously allowing his daughter to marry a Navy F-18 pilot!

Posters from Military MarketingFor the last 10 years, they have aligned their passion for the military with their skills and experience as marketers to establish one of the leading military marketing agencies in the U.S.  They provide strategic counsel as well as on-base media and marketing such as static posters and banners, digital place-based ads in on-base bowling alleys and cinemas, and custom event development.

Rosemary and Bill are the first to point out that “military consumers” are a huge, yet under-reached, audience for advertisers.  If you add up all active duty personnel, their families, national guards-men and reservists, and retirees, the military community constitutes almost 8 million consumers.

Some marketers have taken notice – perhaps due to the fact that soldiers have high levels of disposable income and large ability to spend on gear & electronics, cars & trucks, travel & entertainment, and the needs of growing families. However, other marketers are daunted by the red-tape and unfamiliarity of working with the Department of Defense and navigating “base-culture.”  Enter Rosemary and Bill!

Military Marketing AudienceNot only do they have experience working with all bases and branches, they have relationships with key military players and a keen understanding of the culture, regulations, and operational issues.  This combination of experience, relationships, and passion for marketing and for the military has allowed Rosemary and Bill to carve out their niche in the media landscape.

If you’d like to learn more about Military Marketing, please visit their company profile or reach out to them directly at:

Rosemary O’Brien

Bill Cunningham

AdTraction Media Reaches Millions of People in Chicago

AdTractionIn Chicago, the place to be in the summer is at the beautiful parks and lakefront of the Chicago Park District. Millions of people visit Grant Park and the lakefront each summer to enjoy some of the premier events in the country!  Now, a first-of-its-kind advertising opportunity is hitting Chicago’s lakefront this summer! The Chicago Park District has partnered with Chicago-based AdTraction Media to create the first textured surface advertising plan in the country. AdTraction has created a unique solution to utilize an adhesive product that forms to concrete or blacktop. The product is tested to perform in extreme outdoor weather conditions while maintaining a high slip resistant surface and a quality appearance.

Request a Quote from AdTraction

AdTraction Tropicana AdIn 2012, AdTraction’s textured surface displays for Gatorade, Tropicana and Nike were seamlessly integrated into lakefront activities where walkers, runners and cyclists traversed safely over them. This summer, there are 55 individual, 12’x24′ (288 sqft), surface advertising locations along Chicago’s lakefront available; locations include beaches at North Avenue, Oak Street and Ohio Street, the harbors, Northernly Island, Museum Campus and Buckingham Fountain. Each of the locations will cycle a display for 28 days, 6 cycles throughout the summer; a total offering of 330 total sponsorship opportunities.

Chicago’s strong cultural, commerce, sports and entertainment venues boast unparalled media exposure opportunities. By taking a stroll along Chicago’s beautiful lakefront, Chicagoans and visitors marvel in the beautiful scenery that the City by the Lake provides. Eye-popping exposure at some of the city’s top events, such as the Taste of Chicago, Chicago Air and Water Show, Lollapalooza, Chicago Jazz Festival and the Chicago Marathon, can put brands in front over 8M visitors to the area!

AdTraction Helps You Reach Audiences at Key Chicago Events

Events Neighborhood Pedestrians
Grant Park Music Festival Millenium Park 1,000,000
Race to the Taste Grant Park 4,000
Chicago Blues Festival Grant Park 500,000
Taste of Chicago Grant Park 3,000,000
Navy Pier 4th of July Fireworks Lakefront 500,000
Chicago Air and Water Show Waterfront 2,000,000
Lollapalooza Grant Park 240,000
Tall Ships Lakefront 850,000
Race to Mackinac Lakefront/Monroe Harbor 400,000
Rock ‘n’ Roll Chicago Half Marathon Grant Park/Lakefront 20,000
Chicago Jazz Festival Millenium Park 200,000
Mexican Independence Grant Park 150,000

To learn more, visit AdTraction in the DOmedia marketplace and request a quote!

Request a Quote from AdTraction

Product Spotlight – Park Media Releases Sign Center 5 / New Android Media Player

Park MediaPark Media, a leader in digital signage software, recently launched Sign Center 5, the newest version of their enterprise-grade software platform. With Sign Center 5, Park Media has taken years of experience in supporting the complex needs of some of the largest network operators in North America, and incorporated those features in to a platform that is easy to use, affordable, and requires fewer people to manage than most other solutions.

Along with the release of Sign Center 5, Park Media has also unveiled an Android-based media player, the PMA-100. The PMA-100, which includes Sign Center 5 software, retails at low price of $249 per unit. Running the Android 4.0 OS (Ice Cream Sandwich), the media player supports HTML5 content, multi-zone screen layouts, external content feeds, alpha compositing, RS232 control, and other media playback and control capabilities in 1080p HD resolution.Android Player Serviceability for digital signage, menu board, kiosks, and other applications is easy and inexpensive due to the solid-state design and small form factor of the Android media player. Continue reading →

Product Spotlight – Formula 1 US Grand Prix Event

After a four-year absence Formula 1 racing is returning to the United States.  November 16-18 Austin, Texas and the Circuit of The Americas will host the United States Grand Prix.  The Circuit of The Americas is a state of the art facility complete with seating for 120,000 fans, 40,000 square foot Conference/Media Center and the finest private and public event amenities.  Here is a preview pic:

Target Audience

The audience, which visits Formula 1 is on average, 73% Male and 27% Female, come from a national and local reach for events and driving experiences. 58% are between 25 and 54 years old and the majority are from a professional background. The audience is brand loyal, lifestyle conscious and relatively affluent.

Advertising Packages

Option 1 » Just to the race
FT with your branding to be handed to the crowds entering or exiting the stadium
Estimated copies:
Practice 2,000 Copies
Qualifying 2,000 Copies
Race Day 4,000 Copies
Option 2 » Hotels
Send copies to VIP and Concierge areas of each hotel
100 copies per hotel x  3 days x 25 hotels
Option 3 » Hotels
Hotel copies to go door to door, quantities will be much higher unless we choose less hotels
Estimating 300 copies per hotel x 3 days x 10 hotels

Options within each package

Cover Wrap - Financial Times

Cover Wrap
(wraps around paper)
17.75’€ h x 12.75’€ w
Folds at 7’€ from top of front page
45.1 cm x  32.4 cm
Onsert - Financial Times

6.75’€ h x 12.75’€ W
A thin strip sticks to the left side
17.1 cm x 32.4 cm
Sticker - Financial Times

2’€ h x 3’€ w
5.1 cm x 7.6 cm

Request a Quote from Financial Times

Reaching Atlantic City Visitors Through Jitney Advertising

Atlantic CityAtlantic City Jitney Maker's Mark

Atlantic City, NJ has over 25 million annual visitors, with 4 million of them traveling  by Jitneys. These shuttles travel throughout the city to every casino, rail terminal, convention center, Boardwalk Hall and the Marina District. The Jitneys run 24 hours a day, 7 days a week. Not only are they an efficient way to get around the city, Jitneys are also very green (not just in color). Jitneys are powered by compressed natural gas, making them cleaner, quieter, and more appealing to travelers than other forms of transportation. Continue reading →