After a four-year absence Formula 1 racing is returning to the United States. November 16-18 Austin, Texas and the Circuit of The Americas will host the United States Grand Prix. The Circuit of The Americas is a state of the art facility complete with seating for 120,000 fans, 40,000 square foot Conference/Media Center and the finest private and public event amenities. Here is a preview pic:
Target Audience
The audience, which visits Formula 1 is on average, 73% Male and 27% Female, come from a national and local reach for events and driving experiences. 58% are between 25 and 54 years old and the majority are from a professional background. The audience is brand loyal, lifestyle conscious and relatively affluent.
Advertising Packages
FT with your branding to be handed to the crowds entering or exiting the stadium
Estimated copies:
Practice 2,000 Copies
Qualifying 2,000 Copies
Race Day 4,000 Copies
Send copies to VIP and Concierge areas of each hotel
100 copies per hotel x 3 days x 25 hotels
Hotel copies to go door to door, quantities will be much higher unless we choose less hotels
Estimating 300 copies per hotel x 3 days x 10 hotels
Options within each package
Cover Wrap
(wraps around paper)
17.75’€ h x 12.75’€ w
Folds at 7’€ from top of front page
45.1 cm x 32.4 cm
Onsert
6.75’€ h x 12.75’€ W
A thin strip sticks to the left side
17.1 cm x 32.4 cm
Sticker
2’€ h x 3’€ w
5.1 cm x 7.6 cm
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