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Market Overview: Washington, DC

The capital of the United States, Washington, DC is one of the most populous cities in the country, with over 712,000 residents. Plus, it brings in over 19 million visitors each year, making it a top market for out-of-home (OOH) advertising. 

Thanks to its wealth of American history, monuments, and memorials, DC is full of landmarks that provide incredible target advertising locations to reach both tourists and locals.

Known for its endless attractions, the city isn’t short of attractions to cater to all kinds of people, such as nightlife like the famous 9:30 Club, museums such as the Smithsonian, and the Lincoln Memorial are all famous places in the nation’s capital. 

Additionally, the city is fairly walkable, meaning that OOH ad formats such as kiosks and posters are abundant in the area and perfect for reaching pedestrians who are walking along major roads and areas. 

Major outdoor advertising companies such as OUTFRONT Media and Clear Channel Outdoor have abundant inventory in Washington, DC, as well as other vendors such as Capitol Outdoor.

Public transportation also provides great advertising opportunities, thanks to DC’s public transportation system—Washington Metropolitan Area Transit Authority (WMATA)—providing an underground subway system and bus routes for reaching commuters. 

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