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An Exclusive Look Inside Q3 OOH Trends


Here is DOmedia’s latest trend report analyzing the activities of over 2700 media buyer/seller users in the DOmedia Marketplace. Find out what media buyers were searching for using DOfind, what media sellers were offering and what markets were attracting the most activity in the third quarter of 2011.


  • DOmedia’s user base now has over 1100 companies – split almost evenly among approved media selling and buying companies
  • Almost 1 in 3 media sellers have received an RFP during Q3. (If we start from the beginning of this year, that percentage jumps to 60%!)
  • Taking a look at the search results, the top DMAs searched were also the biggest cities. The greater the audience, the greater the impressions.
  • Roadside and outdoor urban settings have been the leading venues included in media searches. Alternative searches are not as dependent on venues as traditional searches.
  • Given its rising interest, it is not surprising the digital ad networks and digital billboards controlled the top of the category searches. It seems like these categories are going to stay on top for a while because of its growing popularity and impact.
  • “Digital,” the top keyword search of Q3, reinforces the growing adoption of digital formats in OOH media.

DOmedia Marketplace Trends Report Q3 2011

Below are search activity statistics from July 1 to September 30, 2011 from DOfind, the industry’s most comprehensive media search tool for media buyers.


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DOmedia Marketplace Stats June 1 – Sept 30 2011
Media Sellers (Companies) 546
Media Buyers (Companies) 551
Campaigns Searched/Planned 1916
Percent of Media Sellers Receiving an RFP 28%

DMA: Top 5 Searches Frequency
New York, NY 24.0%
Los Angeles, CA 10.7%
Chicago, IL 7.0%
San Francisco, CA 3.7%
Dalls-Ft. Worth, TX 3.5%
Categories: Top 5 Searches Frequency
Digital Video Ad Networks – With Audio 68.4%
Digital Signage Networks 68.1%
Digital Video Ad Networks – No Audio 67.8%
Digital Billboards / Displays 67.3%
Wallscapes / Spectaculars 64.3%
Venues: Top 5 Searches Frequency
Highways 92.3%
Arterials 92.2%
Pedestrian 92.2%
Urban 92.1%
Suburban 91.8%
Keywords: Top 5 Searches Frequency
Digital 6.5%
Point of care 3.9%
Pharmacy 3.1%
Golf 2.5%
Retail 2.2%
Report compiled by DOmedia, Q3 2011.

DOfind, the industry’s most comprehensive media search tool, is a product of DOmedia that allows media planners and buyers to find media by simply selecting criteria, such as location, category and venue.


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