For part four of our Notable Billboards series, we’re bringing you a couple international billboards from Vienna and Stockholm!
1) Adidas Ferris Wheel
Stationed in front of Vienna’s giant 212-foot ferris wheel, this creative billboard from Adidas is impossible to ignore. The arms of the pictured goalie Petr Cech mimic the ferris wheel while also playing off of the imagery of an impassable goalie. Installed right before the 2008 EuroCup, the audience the billboard reached was as perfect as some of Cech’s saves.
2) The Day After Tomorrow
In this case it’s the placement rather than the billboard itself that makes this ad great. Taking the idea of Day After Tomorrow being an apocalypse film, the agency’s decision to put the board in the middle of the ocean is rather fitting. It definitely earned some second glances, because who expects to see a billboard in the ocean?
3) Apolosophy Subway
Though it’s not exactly a billboard, this digital sign in Stockholm was too cool for us to leave out. Sensors in the sign sensed subway trains’ arrivals and reacted by sending the model’s hair flying. The ad draws attention to her hair and makes the message, about hair product, extremely relevant. It’s a really cool DOOH installment which obviously turned some heads, as you can see in the video below.
Want more stunning billboards? Check out past posts in our series here.
