All posts in DOmedia

Big News for Small to Mid-Size Sellers of Alternative, Traditional & Digital Out-of-Home Media!

logo-prn-01_prn.gifWell the news is out… DOmedia has officially launched two new tools for media sellers of alternative, traditional & digital out-of-home media. Introducing DOinventory and DOimprove, the most recent additions to our comprehensive tool set. DOinventory helps media providers manage their available media listings, ensuring that everyone who markets, sells or schedules within their organization has up-to-date and accurate information. DOimprove is a suite of services designed to provide critical resources needed to help small and mid-size sellers compete.

To find out more about DOinventory & DOimprove, click here.

Pelotonia Bike Tour: Fundraising Meets Out-of-Home

Pelotonia Logo

This summer marks the beginning of an exciting & life-changing annual fundraiser here in Columbus, Ohio. Pelotonia, founded and funded by NetJets, is the grass roots bike tour raising money for cancer research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute. In fact, 100% of funds raised go directly to cancer research at The James!

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So what does this have to do with out-of-home advertising? In a (successful) attempt to get its message out to the community, Pelotonia literally dominated the out-of-home industry here in Columbus using media ranging from empty storefront ads and floor graphics to street furniture and digital signage. Ads were placed along busy highways, around the Ohio State University campus area (home to thousands of students & businesses), and the Arena District (home to many young — and young-at-heart — professionals and businesses, not to mention our Columbus Clippers baseball team & Columbus Blue Jackets hockey team).

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The most impressive of all, perhaps, is the domination of the Columbus airport by Pelotonia & The James. The images below explain the campaign’s effectiveness better than words. Quality, quantity and, most of all, creativity made this effort impossible to miss.

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The bike tour takes place this weekend, consisting of four routes spanning 25, 50, 100 and 180 miles. Over 2,100 people have committed to riding–including Lance Armstrong!


If you’re interested in contributing, please check out our DOmedia peloton where you can donate to our ride up until October 31st. Every donation helps!

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DO’s in the News:


Earlier this month, featured DOmedia’s Jeff Lamb in, “Online B2B Marketplaces: Should You Dive In?” Minda Zetlin’s article, which centers around the many emerging business-to-business marketplaces on the web, focuses on companies that understand the needs of the industry and reflect that understanding through their marketplace management.

The article shows how DOmedia’s marketplace connects the fragmented out-of-home advertising industry, quoting both our own Jeff Lamb as well as Massivemedia producer, Ashley Robinson.

So what sets a successful marketplace apart from the rest? Read the full article on

People Are Beginning to Notice . . .

press_logo.jpg. . . and we couldn’t be happier about it!  Back in February,, an Amsterdam-based independent innovation firm that scans the globe for the most promising new business ideas, featured DOmedia in a blog titled, “Helping media buyers find sellers of alternative advertising.”

Then just this month,’s sister site,, posted its May 2009 trend coverage titled, “Innovanav_home.jpgtion Jubilation: 50+ new business ideas that defy doom and gloom.”  DOmedia was included in the SELLSUMERS section featuring new ventures that help consumers make money instead of spend it.

DOmedia Announces Jeff Bell as Company Chairman (With Help From Our Friends at


The excitement here at DOmedia this week is contagious.  Not only are we welcoming our newest team member, Jeff Bell, as company Chairman, but we were also fortunate enough to appear once more in!  A big thank you to Advertising Age’s Andrew Hampp for helping us welcome Jeff in style.

To read the full article, click here:

“Former Microsoft Marketer Jeff Bell Named DoMedia Chairman”