We took this video of Monster Media’s projection capabilities at the OAAA / TAB 2011 National Convention in Fontainebleau Miami Beach on the night of April 11, 2011.
Credit goes to Monster Media (www.monstermedia.net) for this amazing display of out-of-home advertising!
Partnership Aims to Create End-to-End Solution to Propel Digital Out-of-Home Industry Growth
CHICAGO and COLUMBUS, Ohio ‘€“ April 7, 2011 ‘€“ NEC Display Solutions and DOmedia announced today the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home (DOOH) advertising.
DOmediaTM Powered by VUKUNET allows for the efficient planning, buying, management and measurement of large DOOH advertising campaigns across many different DOOH networks. This new ability to scale and measure effectiveness of DOOH advertising during the life of a campaign addresses two of the last remaining obstacles to the widespread adoption of DOOH advertising.
According to PQ Media, the digital out-of-home ad medium is one of the fastest growing media in North America, with 18.1 percent compounded annual growth projected for the next four years. Advertising agencies have indicated a willingness to invest more money in DOOH, but first require the industry’s adoption of standards in the areas of creative, ad serving, audience measurement and performance reporting.
DOmediaTM Powered by VUKUNET allows for the seamless integration of advertising agency and DOOH network activities from campaign planning through execution. The solution incorporates DOmedia’s web-based, front-end media search, planning and buying tools with NEC’s back-end VUKUNET technology, which provides comprehensive ad inventory management, ad campaign placement, tracking, measurement and reporting capabilities to display to media buyers. The combined solution is aimed at resolving issues with technology fragmentation by creating a standards-based solution that will benefit the entire DOOH market.
‘€œThe partnership with DOmedia will be the industry standard that will generate incredible growth in the DOOH industry,’€ said Pierre Richer, President and COO, NEC Display Solutions. ‘€œWhile the market matures, an open end-to-end solution will create value for both buyers and sellers by lowering operating expenses, increasing transparency and creating innovation like we’ve seen in the online and mobile advertising industries.’€
Sue Danaher, President of the Digital Place-based Advertising Association (DPAA), said: ‘€œCompanies like DOmedia and NEC coming together help to propel the overall industry and bring innovative products to market for buyers and sellers to choose from. The investment from companies like these is a true testament to the exciting future opportunities for the digital place-based industry.’€
Among the benefits to media agencies and advertisers include an easier way to purchase and track DOOH media and a lower operational cost attributed to the buying process. DOOH network operators will benefit from technology integration through inventory management, ad delivery, collaboration with agencies, and increased revenue potential. VUKUNET’s unique approach allows the technology to work across many software platforms currently being used by network operators.
‘€œOne end-to-end solution from planning to execution for digital out of home advertising campaigns will enable advertising agencies to buy the medium on a larger scale more efficiently,’€ said John Muszynski, Chief Investment Officer, Starcom Mediavest Group. ‘€œThis kind of technology innovation ultimately helps agencies effectively service clients and puts them at a competitive advantage in the marketplace.’€
Rich Langdale, CEO of DOmedia, said: ‘€œThe DOOH industry has a need for technology to solve a lot of problems with inefficiencies and standardization, and we are taking a step in the right direction. The open, end-to-end approach we are building with NEC will ultimately benefit both the media buyers and sellers. Everybody wins.’€
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About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866) NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit http://necdisplay.com/digital-media-library.
About VUKUNET
VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business. VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system. VUKUNET makes the buying, flighting and reporting of digital out-of-home ad campaigns easy. For additional information about VUKUNET, visit http://www.vukunet.com or call (877) 805-VUKU. For VUKUNET logos and digital images, please visit http://www.vukunet.com/pressresources.aspx.
About DOmedia
DOmedia is the Out-of-Home Advertising Marketplace that simplifies the process of buying and selling media. Through its online platform, buyers and sellers can connect and do business more efficiently. The company product suite also includes a web-based planning and proposal platform for advertising agencies to efficiently plan and buy large out-of-home media campaigns. The company is privately funded and based in Columbus, Ohio. For more information and to do a free search, visit www.DOmedia.com.
Media Contact:
Philip Anast
Tech Image (for NEC Display Solutions)
(847) 279-0022, x238
Faraz Khan
Director of Marketing, DOmedia
614-324-2927
Original post: MediaPost Publications Place-based Marketing Reaches Elusive Demographic by David Rowley on Feb 22, 2011.
Ortiz said that’s a significant reason why the premiere episode on Jan. 17 scored the largest female audience in the 18-34 demo for any Syfy scripted original series in over three years and the third-highest in that category for the network’s entire history.
Many have noted the importance of place-based media in reaching that all-important age group for both men and women.
For example, Lauren Barbara, SVP and managing director of Chrysalis, an out-of-home unit within MPG, shared some proprietary research from a recent Posterscope OCS survey. Among the survey’s findings: adults 18-34 spend more time traveling out of home than they spend watching television, listening to the radio, reading magazines and newspapers and using their mobile phones.
Jack Sullivan, VP and OOH activation director at Starcom USA, adds: “The 18-34 demo is very active. There’s a lot more busy-ness in their day – and the demo is more social than it was years ago. Place-based screens give us the wherewithal to target them while they’re carrying on with their lifestyles.”
A Mediamark Research & Intelligence survey released in spring 2010 shows that respondents in the 18-34 bracket substantially over-indexed adults in general when asked if they’d seen video advertising in gyms or health clubs over the last 30 days. They had an average index score of 145, compared with 100 for all adults. And the same demo had an average index of 166 when asked if they had interest in the ads they saw in gyms and health clubs.
The latest Nielsen Co. survey of people who are members of HCMN health clubs adds further proof. Some 66% of the respondents agreed with the statement: “I feel good about brands advertising in my club because I know they are supporting my active, healthy lifestyle.” And 62% responded favorably to: “I’m more likely to pay attention to advertisements on the digital screens at the health club than an ad on my TV at home.”
Little wonder that Sullivan said that Starcom’s digital place-based billings have grown at an annual 50% to 60% clip over the last few years.
As for overall sector, Patrick Quinn, president and CEO of the research firm PQ Media, recently estimated that place-based revenue increased 14% in 2010 — one of the top-ranked media categories when judged by percentage growth.
While that data is not demo-specific, Quinn noted that a large share of place-based advertising is targeted to young adults. Despite all that vitality, place-based is still a fairly young advertising sector, and with that comes the inevitable room-to-grow challenges. It needs better measurement and a larger footprint of available opportunities.
As an industry, we’re very conscious that agencies are also looking for more efficient planning and buying tools. Although, as Quinn has noted, improved tools from companies like DOmedia are steps in the right direction.
Despite those hurdles, place-based advertising links young consumers to advertisers in an environment they enjoy, and where they’re receptive to fresh messages. Marketers get tremendous value when they include place-based vehicles in their media mix — especially when going after critical demos no longer linked to yesterday’s mass-media habits.
Competition has been fueling up this week in the Gas Pump Signage business with the announcements of Gas Station TV’s plans to double its network size and Outcast Media’s merger with PumpTop TV and Health Club Media Network. For those media lovers who are unfamiliar with the space, here are 8 Gas Pump Signage Companies currently listed in the DOmedia Marketplace.
Click to learn more about these products and connect directly with these growing companies!
AllOver Media knows alternative out-of-home media. The company’s President, Tony Jacobson, was one of the founders of the indoor advertising industry! No company knows the complexities or has successfully executed as many indoor and gas pump campaigns over the years as this enthusiastic and entrepreneurial team. AllOver Media saw the trend emerging: time spent with traditional media was declining. Reaching captive audiences would be the key to successful advertising in the future so AllOver developed medias that couldn’t be tuned out, turned off or missed. AllOver Media uses gas pump, convenience store, indoor print and digital animation to hit captive audiences they move throughout the marketplace. Service and quality driven – and fun to work with… the company has got it ALLOVER other out-of-home media companies!
Learn more about AllOver Media’s Gas Pump Tops >>
Brite Media Group is a leading alternative media company helping advertisers build one-to-one relationships with consumers throughout their daily lives. Brite Media Group is composed of four companies, BriteVision Media (coffee sleeve advertising), GSA Media (gas station pump top advertising), AdverTickets (valet and machine-issued parking tickets and cash jackets) and its national indoor advertising company. With a nation-wide presence, Brite Media Group’s four companies reach millions of consumers every day.
Learn more about Brite Media Group’s Gas Station Media >>
Captive Audience Advertising specializes in Alternative Advertising and marketing strategies for the modern age. Since the company began in 1996, it has led the way with indoor ambient advertising, then Gas Pump Billboard Advertising, and most recently with Mobile Billboard Advertising. Captive Audience Advertising’s programs provide customers with better ways to reach their target audience, making your advertising dollars work smarter.
Learn more about Captive Audience Advertising’s Gas Pump Billboard Advertising >>
GSTV is the largest away from home television network delivering a one-to-one consumer viewing experience , showcasing premium content from first-rate programming partners like ESPN, NBCU, local Accuweather and original content to consumers during a natural 5-minute pause point in their day. GSTV can reach and engage on-the-go consumers like no other media.
Learn more about Gas Station TV >>
NEWPORT BUSINESS MEDIA is the undisputed leader in innovative, effective media services for trucking and its allied industries. The vast, highly fragmented North American truck market becomes easily accessible through Newport’s unique multi-media network. DIESEL PUMP TOPPERS pump it up with out-of-the-ordinary, non-traditional advertising. DIESEL PUMP TOPPERS allow you to build your brand image, convince a trucker to make a purchase, generate a direct response or direct a trucker to another location. You need DIESEL PUMPTOPPERS to catch the eye of the trucker as he is refueling his vehicle as well as when he’s walking to/from the cashier to pay his bill.
Learn more about Newport Media’s Diesel Pump Toppers >>
Outcast is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. High definition LCD screens and rich sound entertain captive consumers creating a 1:1 communication platform for advertisers without ad skipping or channel surfing. The Outcast Network reaches more than 20 Million active consumers each month when they are active, off the couch and in a purchsing frame frame of mind. Advertisers that have used the Outcast network include McDonald’s, MasterCard and Honda and many more. The company is privately held and is headquartered in Santa Monica, Calif. with offices in New York City.
Learn more about Outcast Media’s PumpTop TV >>
With over 10 years of experience executing non-traditional creative ideas from companies and their agencies Pacific Media has formed long lasting relationships with thousands of different types of sponsor locations all over the country. Our wide range of opportunities allows your company to expand traditional marketing ideas into endless possibilities. With over 12 years of experience in Gas Pump and non-traditional out-of- home advertising,Pacific Media combines national presence with local representation on all non-traditional campaigns.
Learn more about Pacific Media’s Gas Station Advertising >>
petroTV taps into a captive audience by utilizing high-definition LCD screens strategically placed at gas pumps.
Learn more about petroTV’s Gas Pump Digital Screens
All images and logos used are from the DOmedia Marketplace and are self represented by the user.
Outcast Media announced today a merger between its network, PumpTop TV and Health Club Media Network (HCMN).
2011 DOOH predictions of industry consolidation seem to be coming true as M&A activity in the space is heating up early this year.
Here are the stats of the new Outcast Media:
We’d like to send a warm congratulations to our friends at these three companies whom are all listed in the DOmedia Marketplace! See Outcast.net for the official press release.
