Like any media format, out-of-home (OOH) is constantly making its way through trends, not only on a local level, but also globally.
But the difference in the way these trends change isn’t really very different from other media trends. Like music or entertainment, these trends often shift based on popularity garnered from online viewers and discussion.
Whether you’re trying to run an out-of-home (OOH) advertising campaign for substances like alcohol, tobacco, or cannabis, or maybe for a political or adult advertisement, getting that campaign posted can be difficult—but it doesn’t have to be.
Gen Z can be a daunting group to advertise to, especially if you’re planning an OOH (out-of-home) ad campaign.
Gen Z grew up consuming a plethora of media, and with that, have practically seen it all when it comes to advertising; plus, they’re technologically savvy, and spend hours a day online.
Today, DOmedia—the most-used out-of-home (OOH) ad buying software in the U.S., announced that Mike Cooper has joined their leadership team to focus on international expansion and assist the next-generation OOH planning products.
Previously, Cooper served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG), where he ensur4ed that all international offices had access to the best tools and processes. “U.S. agencies using DOmedia certainly do; so there’s a big opportunity to take that into other markets,” Cooper said. “Having a product like BillboardsIn – which generates new revenue for operators as soon as we enter a market – only makes the expansion process easier.”
This year, more than 25% of all agency-driven U.S. OOH ad dollars will be managed through DOmedia, including 6% of all programmatic OOH advertising.
More details regarding Cooper joining the team can be found here.
With a mission to simplify the buying and selling processes of OOH (out-of-home) media, DOmedia has spent roughly the last 20 years making that happen. The journey began when Ken Sahlin, who played a key role in launching Dynamic Media Group back in 2003, was approached by a friend who needed help selling advertising space on mobile trucks. The cumbersome and inefficient process sparked Sahlin’s idea of introducing technology to streamline the process of buying and selling OOH media.
