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NEC’S VUKUNET AND DOMEDIA ANNOUNCE STRATEGIC PARTNERSHIP
Partnership Aims to Create End-to-End Solution to Propel Digital Out-of-Home Industry Growth
CHICAGO and COLUMBUS, Ohio ‘€“ April 7, 2011 ‘€“ NEC Display Solutions and DOmedia announced today the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home (DOOH) advertising.
DOmediaTM Powered by VUKUNET allows for the efficient planning, buying, management and measurement of large DOOH advertising campaigns across many different DOOH networks. This new ability to scale and measure effectiveness of DOOH advertising during the life of a campaign addresses two of the last remaining obstacles to the widespread adoption of DOOH advertising.
According to PQ Media, the digital out-of-home ad medium is one of the fastest growing media in North America, with 18.1 percent compounded annual growth projected for the next four years. Advertising agencies have indicated a willingness to invest more money in DOOH, but first require the industry’s adoption of standards in the areas of creative, ad serving, audience measurement and performance reporting.
DOmediaTM Powered by VUKUNET allows for the seamless integration of advertising agency and DOOH network activities from campaign planning through execution. The solution incorporates DOmedia’s web-based, front-end media search, planning and buying tools with NEC’s back-end VUKUNET technology, which provides comprehensive ad inventory management, ad campaign placement, tracking, measurement and reporting capabilities to display to media buyers. The combined solution is aimed at resolving issues with technology fragmentation by creating a standards-based solution that will benefit the entire DOOH market.
‘€œThe partnership with DOmedia will be the industry standard that will generate incredible growth in the DOOH industry,’€ said Pierre Richer, President and COO, NEC Display Solutions. ‘€œWhile the market matures, an open end-to-end solution will create value for both buyers and sellers by lowering operating expenses, increasing transparency and creating innovation like we’ve seen in the online and mobile advertising industries.’€
Sue Danaher, President of the Digital Place-based Advertising Association (DPAA), said: ‘€œCompanies like DOmedia and NEC coming together help to propel the overall industry and bring innovative products to market for buyers and sellers to choose from. The investment from companies like these is a true testament to the exciting future opportunities for the digital place-based industry.’€
Among the benefits to media agencies and advertisers include an easier way to purchase and track DOOH media and a lower operational cost attributed to the buying process. DOOH network operators will benefit from technology integration through inventory management, ad delivery, collaboration with agencies, and increased revenue potential. VUKUNET’s unique approach allows the technology to work across many software platforms currently being used by network operators.
‘€œOne end-to-end solution from planning to execution for digital out of home advertising campaigns will enable advertising agencies to buy the medium on a larger scale more efficiently,’€ said John Muszynski, Chief Investment Officer, Starcom Mediavest Group. ‘€œThis kind of technology innovation ultimately helps agencies effectively service clients and puts them at a competitive advantage in the marketplace.’€
Rich Langdale, CEO of DOmedia, said: ‘€œThe DOOH industry has a need for technology to solve a lot of problems with inefficiencies and standardization, and we are taking a step in the right direction. The open, end-to-end approach we are building with NEC will ultimately benefit both the media buyers and sellers. Everybody wins.’€
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About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866) NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit http://necdisplay.com/digital-media-library.
About VUKUNET
VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business. VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system. VUKUNET makes the buying, flighting and reporting of digital out-of-home ad campaigns easy. For additional information about VUKUNET, visit http://www.vukunet.com or call (877) 805-VUKU. For VUKUNET logos and digital images, please visit http://www.vukunet.com/pressresources.aspx.
About DOmedia
DOmedia is the Out-of-Home Advertising Marketplace that simplifies the process of buying and selling media. Through its online platform, buyers and sellers can connect and do business more efficiently. The company product suite also includes a web-based planning and proposal platform for advertising agencies to efficiently plan and buy large out-of-home media campaigns. The company is privately funded and based in Columbus, Ohio. For more information and to do a free search, visit www.DOmedia.com.
Media Contact:
Philip Anast
Tech Image (for NEC Display Solutions)
(847) 279-0022, x238
Faraz Khan
Director of Marketing, DOmedia
614-324-2927
New Out-of-Home Media Sellers in the DOmedia Marketplace
DOmedia welcomes the following out-of-home media sellers to the DOmedia Marketplace. These exciting companies offer numerous engaging, eye-catching media in the country’s top markets ranging from interactive digital place-based media in executive office buildings to high-impact wallscapes, billboards, posters, cinema advertising, street teams and digital mobile trucks.
Company Name: The Wall Street Journal Office Network
Markets: Top 15 DMAs
Category: Digital Signage Networks
Venues: Office Buildings, Elevators, Lobbies
Products: :15 Standard ScreenPage and Full ScreenPage Ads
Units: 780 Venues
Description: The Wall Street Journal Office Network, launched in 2006 by Dow Jones & Company and Office Media Network, is a leading place-based integrated marketing and communications company in the lobbies, elevators and high traffic areas of premiere office buildings throughout the nation’s top 15 DMAs. The network utilizes the latest in advanced technology to deliver up-to-the-minute news, building messages and advertising through high-definition digital flat-screens.
Company Name: Liquid Outdoor, LLC
Markets: Top 13 DMAs for Traditional Media, Top 85 DMas for One-Sheet Posters
Category: Permanent Bulletins, Wallscapes / Spectaculars, Venue-based Signage (one-sheet posters), Outdoor Kiosks / Panels / Racks (Newsracks)
Products: One Sheet Posters, Backlit Newstands, Bulletins, Wallscapes & Spectaculars
Units: 140 faces / walls, one-sheet posters and newsracks vary by market
Description: Liquid Outdoor is a dynamic independent out-of-home media company. The company offers clients an impressive portfolio of advertising products including high-impact wallscapes and bulletins in major markets, a nationwide network of C-Store advertising, along with other non-traditional media opportunities. Expertise, knowledge, experience combined with strong product offerings makes Liquid Outdoor an asset to all its clients.
Company Name: Brilliant Broadcasting Concepts
Markets: Deployable
Category: Digital Mobile Billboards, Digital Video Ad Networks – with Audio (Malls), Guerrilla / Street Teams
Products: Digital Mobile Trucks, Boardwalk Digital Advertising, Viewsonic E-Poster, LCD Backpacks
Units: 10 Mobile Trucks, 25 Posters, 100 LCD Street Team Backpacks
Description: Brilliant Broadcasting Concept Inc. specializes in Digital Advertising and Signs: Mobile, Indoor and Outdoor Advertising on a state of the art Digital Signage System Platform.
Company Name: Cinema Promotion
Markets: Select cities in Utah, Nevada, Arizona, and Idaho
Category: Cinema Screen
Products: Pre-Show Movie Advertising
Units: 20 Theaters in 4 States
Description: It is Cinema Promotion’s goal to provide you with the most effective and affordable advertising solution in today’s dynamic market. The company believes that on screen advertising is that perfect stage to promote your business. Pre-show advertising at the movie theater is the perfect way to find a captivated audience, and relay very specific messages with no distractions. Cinema Promotions has plenty of packages to choose from that will fit your business and advertising needs perfectly. The company is confident that advertising on the big screen will provide that boost for your business that you are looking for.
Search using DOfind – the OOH Industry’s Most Powerful Search Tool – to locate media inventory for your advertising campaign from over 485 media sellers like these in the DOmedia Marketplace.
New Out-of-Home Advertising Companies in the DOmedia Marketplace
DOmedia welcomes the following out-of-home (OOH) media sellers to the DOmedia Marketplace. These exciting media sellers offer a wide range of out-of-home advertising media like bus advertising, mall advertising, consumer products, aerial advertising, digital place-based media and ATM kiosks.
Search using DOfind – the OOH Industry’s Most Powerful Search Tool – to locate media inventory for your advertising campaign from over 485 media sellers like these ranging from traditional billboards to digital place-based networks and street teams.
Company Name: Santa Monica Big Blue Bus
Category: Transit (Bus Advertising)
Markets: Los Angeles DMA
Units: 200 buses
Description: Transit Advertising With an Ocean View: With more than 51 square miles of service and 1,050 bus stops located throughout Santa Monica and the Westside of LA, your target audience will view your message with high frequency. The coverage which Santa Monica Big Blue Bus can provide is unprecendented in comparison to other OOH options, which are banned in Santa Monica. From the Santa Monica Mall to the various shopping districts throughout the area, from Palos Verdes to LAX, and from downtown Santa Monica to downtown Los Angeles we’ve got you covered. Don’t just think Big, get on the Big Blue Bus.
Company Name: GGP Mall Advertising Network
Markets: Major US Markets
Units: 172 Malls
Description: GGP offers a rich and rewarding range of mall advertising opportunities. From national tours to local sponsorships, interactive events to seasonal promotions, you’ll find everything you need to create a powerful mall marketing program for your brand.
Company Name: Planet News & Views
Category: Alternative (Consumer Products / Packaging)
Markets: Major US Markets
Description: Planet News & Views is the largest school network reaching 92% of students K-12 nationwide. All programs include a post analysis conducted by a third party research company to verify distribution and provide direct feedback from the schools. The company offers branded consumer products like bookmarks, book covers, posters, stickers, bags and school supplies. Past clients include: Answers.com, Electronic Arts, Nintendo, LEGO, Spinmaster,Wal-Mart, Paramount, Sony, 20th Century Fox, Universal Studios Microsoft, Disney, Cartoon Network, Armed Forces and more.
Company Name: AVPRO Worldwide
Category: Alternative (Aerial Advertising)
Markets: Deployable nationwide
Units: Network of 350 aircrafts
Description: With almost 30 years experience in the aerial advertising business, both in America and Europe, Avpro Worldwide can position your message high above that of your competitor. With a network of over 350 aircraft worldwide including fixed wing planes and helicopters, we can coordinate an aerial banner campaign using a single airplane or a squadron of ten airplanes flying together in formation, to highlight your client’s name or brand.
Company Name: OnCampus Advertising
Category: Alternative & Transit (College Campuses)
Markets: Major US Markets (including Tallahassee, Boston, New Hampshire Seacoast, and State College, PA)
Description: OnCampus Advertising is a marketing and media services company specializing in targeting college students on campuses across the U.S. and Canada. Our diverse clientele ranging from Fortune 100 companies to small non-profit organizations experience the same consultative approach through the planning and execution phases of their media campaigns. Services include transit advertising, print, out-of-home, guerrilla, digital, mobile, direct marketing and promotions.
Company Name: Health Monitor Network
Category: Digital Out-of-Home (DOOH), Alternative (Consumer Products / Packaging, Venue-based Signage, Wireless)
Markets: Nationwide
Description: Health Monitor Network’s platform has delivered, on average, a 6 to 1 ROI for our clients. Programs include: targeted advertising, lead generation, custom patient education publications to a brand’s high prescriber list, exam room posters, and direct mail to our vast patient database. The company has also begun to grow in the digital space with a network of waiting room HD screens and a network of in exam room interactive touch screens.
Company Name: ATM Media Network
Category: Digital Out-of-Home (DOOH)
Markets: 15 US States
Units: 2,000 ATMs
Description: We offer advertisers opportunities to target consumers in high value retail environments. Each ATM is equipped with an HD digital screen directed at passersby and a transaction screen that provides a 1-1 engagment with consumers making ATM transactions.
Top 5 OOH News Picks – February
February showed strong signs of growth for the OOH industry. PQ Media released its latest forecast, MediaPost highlighted place-based marketing’s unique reach, and several large DOOH networks formed game-changing partnerships & mergers. See our top 5 news picks of the month:
1. Seeing Double: Digital Out-of-Home’s Two-Digit Outlook
MediaPost
February 23, 2011
Digital out-of-home advertising had a blockbuster year in 2010, and is on course for more double-digit growth in 2011, according to the latest forecast from PQ Media. Those results are detailed in the most recent edition of its annual survey of this burgeoning marketplace, “PQ Media Global Digital Out-of-Home Media Forecast 2011-2015.”
2. Place-based Marketing Reaches Elusive Demographic
MediaPost
February 22, 2011
When Syfy scored record-breaking ratings in the 18-34 demo with its new series “Being Human,” it made me sit up and take notice. There was an important contributing factor to that success: the use of place-based media as part of the program’s marketing campaign.
3. Outcast Media Creates Industry-Leading Place-Based Network with Merger of PumpTop TV and Health Club Media Network
Outcast Media
February 14, 2011
SANTA MONICA, Calif. ‘€“ Feb. 14, 2011 ‘€“ Outcast Media solidified its leadership position in the fast-growing place-based advertising industry today by announcing a merger with its long-time joint venture partner PumpTop TV, as well as, an expansion into the fitness vertical through a merger with Health Club Media Network (HCMN), the largest advertising company in the health club industry. Together, this total network creates unprecedented scale by reaching on-the-go consumers in more than 5,000 gas stations and health clubs, combined in 130 U.S. markets.
4. Targetcast Partners with Titan
DailyDOOH
February 22, 2011
Titan takes over the exclusive advertising sales and marketing for TargetCast. The move will help advertisers reach active on-the-go consumers through 360 degree campaigns through their day from 6 a.m. to midnight, whether it be in transit, coffee shops or casual dining settings in top DMAs across the U.S.
5. Accelerating Growth Trough Private Equity
Why Digital Out-of-Home Media is capturing the Attention of Private Equity Investors
ScreenMedia Daily
February 14, 2011
NEW YORK, NY’€” February 14, 2011’€”One of the challenges that advertisers face is finding effective ways to deliver their messages in a landscape where consumers have become increasingly more mobile, and the range of delivery platforms more diverse. Messages move at a higher velocity than in the past, media is multichannel, and it’s become increasingly more interactive. As society becomes increasingly more mobile, the methods in which people consume media have also become more flexible. These changes are having a profound impact on consumer behavior.
