All posts tagged indoorDIRECT

theBITE To Serve Up US Open Coverage from the Tennis Channel

indoorDIRECT and Tennis Channel have announced an agreement to air Tennis Channel’s coverage of the 2011 US Open on indoorDIRECT’s, in-store television show, ‘€œtheBITE’€, reaching 150 million consumers annually in the nation’s top quick-service restaurants.

Each day during the US Open, August 29th ‘€“ September 11, ‘€œtheBITE’€ will feature news and daily highlights from the US Open. The entire first week of the US Open coverage on ‘€œtheBITE’€ will be aired with exclusive Tennis Channel branding and messaging throughout the day.

‘€œWe are thrilled to be able to generate a high level of awareness for the Tennis Channel’s coverage of the US Open by creating an integrated theme week’€, says Jonna Birgans, Vice President of Strategic Alliances at indoorDIRECT. ‘€œTheme Weeks are a way for special events, such as the US Open, to be featured prominently within our programming and our viewers love to keep up with bigsporting events like the US Open.’€

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