Picture this: two of the biggest organizations in out-of-home advertising, the best and brightest individual minds, and marketers from across the country converging in paradise. That’s The BIG Picture: The 2016 TAB/OAAA Out of Home Media Conference and Expo.
If you’re familiar with the OOH, chances are you’ve heard of the TAB and the OAAA. The Traffic Audit Bureau is the most important source of out-of-home media data and ratings. The Outdoor Advertising Association of America is the leading national trade organization whose vision is “to lead and unite a responsible OOH advertising industry committed to serving the needs of advertisers, consumers, and communities.” The OAAA’s member companies represent more than 90% of industry revenue.
This year’s Boca Raton event takes a look at The BIG Picture of the advertising landscape. The focus will be on the changes and challenges every marketer experiences- and more importantly, how to manage and overcome them.
Everybody has something to gain from the events and speakers. Here are a few we’re super pumped for. Continue reading →
If you’re reading this blog, you’re probably familiar with out-of-home media and its advertising possibilities. And, if you’re reading this blog, you’re definitely familiar with the digital world, including digital advertising.
The Outdoor Advertising Association of America recently wrapped up its “Feel the Real” campaign to demonstrate the power of OOH, especially in an ever-growing, confusing digital landscape. Continue reading →
At DOmedia, out-of-home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, here’s a roundup of our favorite news, trends, insights and general fun around the OOH world this month.
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The Luddite characterization of out of home vendors and agencies is coming to an end. Yield optimization technology, RFP automation, mobile integration, improved TAB ratings and the first hints of a programmatic revolution have revitalized the space. Industry leaders are taking notice. Spend in out of home continues to grow every quarter, and the Chief Strategist at Publicis Groupe, Rishad Tobaccowala, recently declared OOH the last remaining mass media. It is the beginning of a technological renaissance, but be wary. Continue reading →
Credit to @brooklynbag for the awesome photo
The flagship event of the American Association of Advertising Agencies, Transformation 2016, is finally here. We had the privilege of joining top agencies in beautiful Miami, and what we’re heard was challenging, disruptive, and exciting.
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