5 Moments You Had to See at TAB / OAAA 2016

It’s no secret… We LOVE Out-Of-Home. And we’re happy to be with others who love OOH just as much as we do! Check out what’s happening at the OAAA #BigPic16 Conference:

Helloooooo GeoPath!

Starting September 19, TAB will be no more. The Traffic Audit Bureau announced their re-branding as GeoPath.  We’re sad to see TAB leave, but applaud this new step. GeoPath reflects the change in the OOH industry and the overall changes in audience measurement.

 


To Be or Not To Be?

Mike Walsh, Futurist and CEO of Tomorrow, spoke about insights on audience behavior, digital technology, and marketing. He challenged us to embrace the accelerating pace of change and ask “what can media be?” Or, more importantly, what can it not be?

 

The Best of the Best

We’re sure that all OOH Industry members can agree that OOH is the best. According to Gerry Graf, Founder and COO of Barton F. Graf, there is no other advertising medium that can do what OOH can do. We’re right there with ya Gerry.

Take 5

Nancy Fletcher, OAAA President and CEO, revealed five future steps the OOH industry needs to take:

  • Closely Connect OOH & Digital
  • Make OOH Easy to Plan
  • Buy & Measure
  • Make the Most of Data
  • Tell the OOH Story
  • Serve the Public Good

 

After hitting a new revenue peak of $7.3 billion, we are excited to see how the OOH industry can collectively grow in upcoming years.

 We keep growing and growing and growing…

OOH is the only traditional advertising medium that is showing consistent growth. OOH has experienced 23 executive quarters of growth. And it’s not going to stop there. With a bright future (literally) for digital and increasing programmatic buying, OOH is more exciting than ever before. “OOH is the only traditional ad medium exhibiting consistent growth”


6 Things We’re Looking Forward To at the TAB/OAAA Conference

The BIG Picture: TAB/OAAA Out of Home Media Conference & ExpoPicture this: two of the biggest organizations in out-of-home advertising, the best and brightest individual minds, and marketers from across the country converging in paradise. That’s The BIG Picture: The 2016 TAB/OAAA Out of Home Media Conference and Expo.

If you’re familiar with the OOH, chances are you’ve heard of the TAB and the OAAA. The Traffic Audit Bureau is the most important source of out-of-home media data and ratings. The Outdoor Advertising Association of America is the leading national trade organization whose vision is “to lead and unite a responsible OOH advertising industry committed to serving the needs of advertisers, consumers, and communities.” The OAAA’s member companies represent more than 90% of industry revenue.

This year’s Boca Raton event takes a look at The BIG Picture of the advertising landscape. The focus will be on the changes and challenges every marketer experiences- and more importantly, how to manage and overcome them.

Everybody has something to gain from the events and speakers. Here are a few we’re super pumped for. Continue reading →


Creating Real Impact with The “Feel the Real” Campaign

Feel the Real!If you’re reading this blog, you’re probably familiar with out-of-home media and its advertising possibilities. And, if you’re reading this blog, you’re definitely familiar with the digital world, including digital advertising.

The Outdoor Advertising Association of America recently wrapped up its “Feel the Real” campaign to demonstrate the power of OOH, especially in an ever-growing, confusing digital landscape. Continue reading →


Around OOH Digest

Around OOH Digest MarchAt DOmedia, out-of-home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, here’s a roundup of our favorite news, trends, insights and general fun around the OOH world this month.

Continue reading →


Sales Will Determine Success of Out of Home Adtech

The Luddite characterization of out of home vendors and agencies is coming to an end. Yield optimization technology, RFP automation, mobile integration, improved TAB ratings and the first hints of a programmatic revolution have revitalized the space. Industry leaders are taking notice. Spend in out of home continues to grow every quarter, and the Chief Strategist at Publicis Groupe, Rishad Tobaccowala, recently declared OOH the last remaining mass media. It is the beginning of a technological renaissance, but be wary. Continue reading →